Intel, Creative Announce Licensing Deal Worth $50 Million
November 20, 2012 9:04 AM
comment(s) - last by
The deal gets Intel new engineering talent and GPU technology
Intel and Creative Technology have announced a new deal that is worth $50 million. Creative Technology will be licensing its chip technology to Intel and selling Intel its UK subsidiary ZiiLabs Limited. Intel would be paying $20 million to license high-performance GPU technology owned by ZiiLabs.
The other $30 million will cover the transfer of engineering resources and assets of ZiiLabs Limited.
"As the next-generation advanced media processors beyond 28 nanometers (nm) become increasingly complex and expensive to develop, we must find new models to work with our partners and customers to drive continued product innovation," said Sim Wong Hoo, CEO of Creative Technology.
"With this announcement, we gain increased flexibility with the ability to partner with multiple semiconductor companies on advanced design and process technologies, allowing us to mitigate risk while maintaining control over the long-term direction of our product portfolio."
The transaction between Creative and Intel will be completed by the end of the year. Creative is divesting parts of its business and will be focusing on its audio products, which is considered its core strength.
In other Intel news, it was announced this week that
current CEO Paul Otellini will retire in May 2013
. His successor has not yet been named.
This article is over a month old, voting and posting comments is disabled
RE: What worthwhile GPU technology does Creative have?
11/20/2012 9:38:21 PM
I don't think they have anything worthwhile, but ziilabs is basically the old 3Dlabs (not sure if they have the same employees). Considering creative's track record with basically all of their products I'd say there's a chance that ziilabs were simply poorly managed and underfunded. If its one thing intel has its money.
"My sex life is pretty good" -- Steve Jobs' random musings during the 2010 D8 conference
Paul Otellini to Retire, Even as Intel Faces Critical Test
November 19, 2012, 11:46 AM
3/7/2014 Daily Hardware Reviews
March 7, 2014, 10:19 AM
Quick Note: OCZ Z-Drive 4500 PCIe SSD Gets Official
March 4, 2014, 9:53 AM
3/4/2014 Daily Hardware Reviews
March 4, 2014, 8:45 AM
2/27/2014 Daily Hardware Reviews
February 27, 2014, 11:54 AM
2/26/2014 Daily Hardware Reviews
February 26, 2014, 10:28 AM
AVADirect Unleashes High-End Supermicro, Tyan GPU Servers
February 7, 2014, 12:35 PM
Most Popular Articles
Bitcoin King: Mt. Gox CEO Mark Karpelès' History of Arrests, Firings
March 5, 2014, 9:05 AM
USAF Moves Forward With Long Range Bomber Program Despite Budget Crunch
March 4, 2014, 9:44 AM
Two More Microsoft Executives Leaving the Company
March 3, 2014, 4:38 PM
UPDATE: Apple's iOS Comes to Your Car via CarPlay Infotainment System, iPhone 5 and up Supported
March 3, 2014, 3:28 PM
Apple Won't Let UK Sons Unlock Their Deceased Mother's iPad
March 6, 2014, 12:44 PM
Latest Blog Posts
Tesla vs. BMW: Who Has the Safer EV?
Feb 1, 2014, 2:56 PM
Justice Leaks Details of Next HTC One Two Flagship Phone
Dec 5, 2013, 4:04 PM
Global Cyber Espionage Concerns Reveal Growing Cyber Armies
Nov 29, 2013, 11:04 AM
Is The Period Becoming an Expression of Anger?
Nov 26, 2013, 2:02 PM
NSA and Congress -- You Will Never Kill the Constitution, It's an Idea
Nov 10, 2013, 2:00 PM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information