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The deal gets Intel new engineering talent and GPU technology

Intel and Creative Technology have announced a new deal that is worth $50 million. Creative Technology will be licensing its chip technology to Intel and selling Intel its UK subsidiary ZiiLabs Limited. Intel would be paying $20 million to license high-performance GPU technology owned by ZiiLabs.

The other $30 million will cover the transfer of engineering resources and assets of ZiiLabs Limited.

"As the next-generation advanced media processors beyond 28 nanometers (nm) become increasingly complex and expensive to develop, we must find new models to work with our partners and customers to drive continued product innovation," said Sim Wong Hoo, CEO of Creative Technology.

"With this announcement, we gain increased flexibility with the ability to partner with multiple semiconductor companies on advanced design and process technologies, allowing us to mitigate risk while maintaining control over the long-term direction of our product portfolio."

The transaction between Creative and Intel will be completed by the end of the year. Creative is divesting parts of its business and will be focusing on its audio products, which is considered its core strength.
 
In other Intel news, it was announced this week that current CEO Paul Otellini will retire in May 2013. His successor has not yet been named.

Source: ZDNet



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Maybe audio not core?
By HoosierEngineer5 on 11/20/2012 5:24:33 PM , Rating: 2
In spite of some poor ratings for a set of speakers they sold (volume controls unreliable), I bought them since most of the ratings were a year old.

A little over a year later (warranty expired), problem occurred on the pair I had bought. Lost a customer.




"The Space Elevator will be built about 50 years after everyone stops laughing" -- Sir Arthur C. Clarke

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