Print 13 comment(s) - last by Trisped.. on Nov 24 at 6:33 PM

The deal gets Intel new engineering talent and GPU technology

Intel and Creative Technology have announced a new deal that is worth $50 million. Creative Technology will be licensing its chip technology to Intel and selling Intel its UK subsidiary ZiiLabs Limited. Intel would be paying $20 million to license high-performance GPU technology owned by ZiiLabs.

The other $30 million will cover the transfer of engineering resources and assets of ZiiLabs Limited.

"As the next-generation advanced media processors beyond 28 nanometers (nm) become increasingly complex and expensive to develop, we must find new models to work with our partners and customers to drive continued product innovation," said Sim Wong Hoo, CEO of Creative Technology.

"With this announcement, we gain increased flexibility with the ability to partner with multiple semiconductor companies on advanced design and process technologies, allowing us to mitigate risk while maintaining control over the long-term direction of our product portfolio."

The transaction between Creative and Intel will be completed by the end of the year. Creative is divesting parts of its business and will be focusing on its audio products, which is considered its core strength.
In other Intel news, it was announced this week that current CEO Paul Otellini will retire in May 2013. His successor has not yet been named.

Source: ZDNet

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By CannedTurkey on 11/20/2012 3:18:19 PM , Rating: 4
This company has, as far as I've been able to tell, been floundering for a decade. I think the last GPU they put out was a Voodoo Banshee card.

By someguy123 on 11/20/2012 9:38:21 PM , Rating: 2
I don't think they have anything worthwhile, but ziilabs is basically the old 3Dlabs (not sure if they have the same employees). Considering creative's track record with basically all of their products I'd say there's a chance that ziilabs were simply poorly managed and underfunded. If its one thing intel has its money.

By Trisped on 11/24/2012 6:33:31 PM , Rating: 2
Sounds like you are not familiar with Zii Labs work.

The last time I checked them out they were pushing the Zii OS, which was supposed to support off loading of normal processes like playing music to the GPU for processing. They were advertising the Egg which could play back 1080P video back when the iPhone was first released. From what I could tell they did not have the resources to complete the OS on schedule.

They also seemed to be popular in the set top box market.

"There's no chance that the iPhone is going to get any significant market share. No chance." -- Microsoft CEO Steve Ballmer
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