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The deal gets Intel new engineering talent and GPU technology

Intel and Creative Technology have announced a new deal that is worth $50 million. Creative Technology will be licensing its chip technology to Intel and selling Intel its UK subsidiary ZiiLabs Limited. Intel would be paying $20 million to license high-performance GPU technology owned by ZiiLabs.

The other $30 million will cover the transfer of engineering resources and assets of ZiiLabs Limited.

"As the next-generation advanced media processors beyond 28 nanometers (nm) become increasingly complex and expensive to develop, we must find new models to work with our partners and customers to drive continued product innovation," said Sim Wong Hoo, CEO of Creative Technology.

"With this announcement, we gain increased flexibility with the ability to partner with multiple semiconductor companies on advanced design and process technologies, allowing us to mitigate risk while maintaining control over the long-term direction of our product portfolio."

The transaction between Creative and Intel will be completed by the end of the year. Creative is divesting parts of its business and will be focusing on its audio products, which is considered its core strength.
In other Intel news, it was announced this week that current CEO Paul Otellini will retire in May 2013. His successor has not yet been named.

Source: ZDNet

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Core strength
By Sivar on 11/20/2012 11:58:23 AM , Rating: 3
Creative is divesting parts of its business and will be focusing on its audio products, which is considered its core strength.

I hope this includes divesting their driver and other software engineering parts, which have definitely never been their core strength.

RE: Core strength
By seamonkey79 on 11/20/2012 12:47:50 PM , Rating: 2
No doubt. I had to stop using their stuff a few years ago because every time I installed it, all heck broke loose on my computer. Uninstall the drivers and remove the hardware, and all issues went away. Nuts.

RE: Core strength
By mackx on 11/20/2012 12:48:50 PM , Rating: 2
i didnt know creative were still going. i haven't bought a sound card since the win ME days. on board by the 2k/xp days was good enough - even for 5.1 and now 7.1. paying for a slightly better mobo got you a lot more features and still cheaper than just buying a creative sound card.

RE: Core strength
By ClownPuncher on 11/20/2012 1:26:40 PM , Rating: 2
Their latest drivers and software for the Win7 driver stack seem to work fine. Not so much the legacy stuff.

RE: Core strength
By andre-bch on 11/20/2012 2:39:38 PM , Rating: 2
Yes. I have a X-Fi xtrememusic and it runs fine under windows 7 64-bit. No issues.

RE: Core strength
By nikon133 on 11/20/2012 3:25:24 PM , Rating: 2
Same here. I have Xtreme Gamer on 64-bit Win 7 and Xtreme Music on older 32-bit Vista, both doing great. Windows 8 also picked Xtreme Music fine when I trialled our corporate VL for a week.

"So, I think the same thing of the music industry. They can't say that they're losing money, you know what I'm saying. They just probably don't have the same surplus that they had." -- Wu-Tang Clan founder RZA
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