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Google filed a nearly identical patent claim nearly sixth months earlier, but Apple wins the patent anyways

In a move that could strike a deep blow to successful e-reader rivals like Barnes & Noble Inc. (BKS), Apple, Inc. (AAPL) last week secured a patent on animating book pages turning digitally.

U.S. Patent D670,713, granted to Apple by the U.S. Patent and Trademark Office last Tuesday, depicts "the ornamental design for a display screen or portion thereof with animated-graphical user interface.

The description section of the patent is rather ambiguous.  So the easiest way of depicting what the patent covers it to simply show the figure:

Apple Page Turn
[Image Source: USPTO]

Google Inc. (GOOG) is surely a little irked as it filed a highly similar patent request half a year earlier in May 2011 (Apple's patent was filed in Dec. 2011).  US 2012/0105464 A1 depicts "Animated Page Turning", albeit describing it in much more detailed and specific language than Apple's filing.  To add insult to injury, Apple's patent does not cite Google's prior art.

Ultimately, the ambiguous language of the later Apple patent may work to its advantage, as it may be able to justify filing more lawsuits to stifle its competitors.  

Apple's wins in court when suing its competitors have thus far come largely from its local Californian district court.  In its $1.05B USD victory over Samsung Electronics Comp., Ltd. (KSC:005930), the jury found Apple innocent of all alleged infringements, but found Samsung guilty of most of the infringements Apple alleged.  Coincidentally the family members of some jurors were Apple shareholders, but Judge Lucy Koh ruled this was an acceptable level of bias.

The Nook HD features page turn animations:


Should Apple choose to sue B&N, it will likely look to repeat its successful strategy employed against Samsung: trying the case in U.S. District Court for the Northern District of California's San Francisco courtroom.

(Note: Amazon.com, Inc.'s (AMZN) Kindle Fire/Fire HD don't have page turn animations, so they should be safe from lawsuits/bans.)

Source: USPTO





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grrrrrrr
By andrewaggb on 11/19/2012 11:46:13 AM , Rating: 2
This is obvious. This isn't new or innovative, novel, anything. It's a straight up copy of a real world behavior observed by anyone who has ever read a book. I should patent walking animations in a digital form and sue every video game maker! They stole my @##$#@ idea. I don't care that people walk all the time, I PATENTED IT.

What happens if I video tape somebody reading a book and upload it? I have a digital copy of book with realistic page turning.




RE: grrrrrrr
By drycrust3 on 11/19/2012 2:40:05 PM , Rating: 2
quote:
What happens if I video tape somebody reading a book and upload it? I have a digital copy of book with realistic page turning.

As long as the actor isn't seen actually turning the pages, then you are fine.


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