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Nissan Leaf
So far, Nissan has only sold 6,791 Leafs for the year

Nissan has been shooting for 20,000 total sales of its all-electric Leaf in 2012, but the automaker has finally admitted that it just won't be able to reach that number.

Nissan CEO Carlos Ghosn reported yesterday that the company will not reach its goal of 20,000 Leafs sold in all of 2012. Nissan was pretty confident throughout the year despite declining sales, and refused to give up the notion that it could double last year's sales until now.

"The forecast we have given ourselves for the year will not be reached," said Ghosn.

For all of 2011, Nissan sold 9,679 Leafs. After nearly achieving 10,000 sales, it declared a new sales goal of 20,000 in 2012 -- doubling the previous year's.

While Nissan had its best sales month in October 2012 with 1,579 sold, the overall year was pretty disappointing. So far, Nissan has only sold 6,791 for the year, making it impossible to even reach last year's 10,000 mark let alone doubling that.

Nissan has even tried to lure customers in this year with price cuts. It took $3,250 off the price tag of each 2012 Leaf model starting in August. This is a considerable jump from the $850 discounts it was giving back in January. The 2012 Leaf starts at $36,050.

In addition, Nissan reduced lease costs of the 2012 Leaf from $249 per month to $219 per month with $2,999 down for 32 months.

Despite this failure to meet the mark, Nissan isn't giving up. In a video last month, Nissan said it now aims to sell 1.5 million EVs cumulatively by 2016.

While the Leaf seems to be withering in terms of sales, its competitor, the Chevrolet Volt, is doing quite well. In the first seven months of 2012 alone, the Volt was already at 10,666 sales. According to Plugin Cars, the 2012 year-to-date sales for the Volt is at 19,309 units -- nearly hitting Nissan's goal of 20,000 for the year.

General Motors (GM) recently said it plans to start building 500,000 cars with electrification technologies annually by 2017. It also developed a new way to use Volt batteries (which have been retired from the road) to power homes during blackouts. GM partnered with automation and power technologies company ABB Group as well as Duke Energy to find useful applications for EV batteries after they've been exhausted in vehicles.

The end result was a unit that contains five Volt lithium-ion battery packs that can provide two hours of electricity to three to five U.S. homes during a blackout. According to GM, the unit can provide 25 kilowatt hours of power and 50 kilowatt hours of energy.

Source: The Detroit News



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This article is over a month old, voting and posting comments is disabled

orly
By Nortel on 11/17/2012 12:41:39 AM , Rating: 5
In other news, researchers have discovered people don't want to pay $36,050 for an ugly all electric piece of garbage.




RE: orly
By xype on 11/17/2012 2:23:22 AM , Rating: 3
Someone should give those researchers a medal! :D

It’s funny how car companies manage to still make ugly as shit cars these days. It’s like noone ever takes a step back when they design them and says "You know what? Scrap this, it’s fucking ugly!"


RE: orly
By Kurz on 11/17/2012 9:52:12 AM , Rating: 2
Why do they keep trying to make these cars unconventional looking is beyond me.


RE: orly
By KFZ on 11/17/2012 12:39:14 PM , Rating: 4
While it's not the prettiest thing, there are many popular makes and models I personally find hideous; beauty is in the eye of the beholder.

The reality is that this is built and billed as an economy vehicle, yet simple arithmetic will tell you that people with limited needs and intelligence do not have nor would ever throw $40k at a compact.

And, just for the record, people do not jump vehicles to "save" the planet over "getting off oil" and pseudo-zero emissions. That's a non-starter. People took advantage of Cash-For-Clunkers to reap personal benefit at the expense of taxpayers and service industries who are still recovering from that catastrophically idiotic policy.

Any company reaps what it sows for putting trends before business sense.


RE: orly
By StormyKnight on 11/17/2012 10:56:10 PM , Rating: 5
The only thing Cash for Clunkers was good for was getting the cars with Obama/Biden bumper stickers off the road.


RE: orly
By luv2liv on 11/18/2012 8:48:04 AM , Rating: 1
beauty is not in the eye of the beholder.

Most "normal" guys find Heidi Klum much much hotter than Barbara Walter. I speak on behalf of straight men, off course.

and yeah, this car is hideous!! i wouldnt be caught dead in it unless Nissan was paying me to drive it. and paying the bills to charge it up.


RE: orly
By Googer on 11/18/2012 2:18:25 AM , Rating: 2
I'm surprised the Pontiac Aztec was never an electric vehicle.


RE: orly
By Richard875yh5 on 11/18/2012 8:17:31 AM , Rating: 2
The Pontiac Aztek is not ugly compared to some others. Take the square box looking Scion, now that's ugly. If GM make that, people would be complaining at how ugly it is.


RE: orly
By cknobman on 11/19/2012 10:13:44 AM , Rating: 2
Sorry but the Pontiac Aztek is/was one of the ugly cars ever made. The only thing it was good for was laughing at the idiots seen driving it down the road.


RE: orly
By topkill on 11/20/2012 1:56:13 PM , Rating: 2
The Aztek is Butt-Fugly!!!!

Someone beat that poor bastard with an ugly stick and when it fell out of the ugly tree, it hit its face on every branch on the way down.


RE: orly
By EricMartello on 11/17/2012 2:53:24 PM , Rating: 3
I don't know what it is about Nissan but they've been making some of the fugliest cars on the market recently:

- Rogue
- Murano
- Juke
- Cube

Not only that, but their vehicles are almost all overpriced by $5K-$10K for their particular class. A Maxima's base price is now $32K, pricing it near cars like the BMW 3 Series. If I'm looking at cars that start at that price I'm not going to be considering a non-luxury brand like Nissan. Cars like the Camry and Accord both have V6 models about $10K less base.

Even their GT-R and Z cars look pretty bad compared to the previous designs which had more angular, aggressive styling cues. Looks like the design team behind the Pontiac Asstek found a job at Nissan.


RE: orly
By bug77 on 11/18/2012 12:59:14 PM , Rating: 2
You know how when you have enough beer, every gal starts looking ok(ish)? I guess the car builders think if you spend enough on their cars, they'll start looking ok(ish), too.


RE: orly
By jimbojimbo on 11/17/2012 10:04:25 PM , Rating: 3
I'd buy this car as my commuter, as a second car, only if it was $10k.


RE: orly
By piroroadkill on 11/19/2012 7:32:45 AM , Rating: 3
Yup. Infact, I think there would be countless Nissan Leafs (Leaves?) across the country if they were this cheap. It's a commuter car and nothing more, so it needs to be able to meet that price point.

The problem is, I have to drive to an airport 130 miles away, and I need the capability of doing that in a single round trip. Anything less than 300 miles @ 70+mph is totally useless to me.

The train is no alternative - if I take a morning flight, I'd have to take the train the day before and stay overnight in a hotel, or if the flight is in the evening, I'd have to take time off work to get there in time. Sorry, but hell no.


RE: orly
By stimudent on 11/19/2012 9:01:11 AM , Rating: 2
If Nissan could make Leaf technology work and reasonably price it for the Xterra SUV, they might have a hit on their hands.


Pie in the sky numbers
By Beenthere on 11/17/2012 11:50:10 AM , Rating: 5
GM won't hit their sales numbers for the Volt or other EV/Hybrid models either. The EV/hybrid sales projections are pure fantasy and every tax payer and car buyer is subsidizing the RUSE of EVs in particular but hybrids also. For those who don't know all tax payers and car buyers are paying thousands of dollars for every EV and hybrid sold.

The primary reason car makers are pushing these is NOT to be "green", but in fact to try and reduce the fines they will pay because they are unable to meet the Bama and EPA mandated 54.5 mpg CAFE standards forced on car makers by the clueless politicians in DC.

Until voters educate themselves and remove ALL of the criminals from our Federal government, you are going to be severly punished, your life is going to become one of bare subsistance and you will be accountable to the corrupt power barons. Never has the U.S. been in a worse economic or governmental plight.




RE: Pie in the sky numbers
By jimbojimbo on 11/17/2012 10:06:30 PM , Rating: 2
I don't know why you got voted down. It's true. Those minimum MPG numbers aren't for each vehicle, it's for the average of all of a company's vehicles. That's why even now companies have very fuel efficient vehicles and some trucks with horrible MPGs. They more cars they have with high MPG numbers the more SUVs they can sell with 15MPGs and still be within the minimums.


RE: Pie in the sky numbers
By Nutzo on 11/19/2012 12:35:57 AM , Rating: 2
The Taxpayer rebates are currently only on electric cars and the few plugin hybrids, NOT regular hybrids.

Without the rebates, for most people, electric or plugin hybrids will NEVER pay for themslves due to the high initial cost. This means they are not economically viable
They need to quit wasting taxpayers money and let these cars sink or swim on thier own.


Expected
By btc909 on 11/17/2012 1:22:02 AM , Rating: 2
When you see $169 a month + tax lease deals, you know it's in trouble. Plus the previously known cheap battery cooling system. This was well before the Arizona complaints regarding permanently damaged batteries. I never heard anything about those batteries being eligible for a warranty replacement. I personally wouldn't spend close to 40K on a Nissan.




RE: Expected
By ihateu3 on 11/17/12, Rating: -1
RE: Expected
By Kurz on 11/17/2012 9:54:15 AM , Rating: 2
Your logic is full of fail.


RE: Expected
By btc909 on 11/17/2012 7:47:21 PM , Rating: 2
40K would be a great price for a GT-R, but I have no need for a sports car. The "real price" $96,820 oh i'm sure Nissan would let one go for 40K.


Wait...
By Motoman on 11/17/2012 12:36:22 PM , Rating: 3
...you mean to tell me that people don't want to buy an overpriced econobox with close to no range, with battery packs that don't work in the heat and/or cold (and which are ridiculously expensive to replace when they finally die), in an era where normal cars with phenomenal gas mileage and range are very affordable?

Gosh, I could never have seen that coming.




By wingless on 11/17/2012 9:38:42 AM , Rating: 2
Nissan should have gone ahead and made a new, properly pure, Silvia or 240sx to compete with the FR-S. I know it sound silly when comparing it to a crappy electric car, but if it came down to making a car that sells, the Silvia would have sold properly.




Pool cars.
By drycrust3 on 11/17/2012 1:26:56 PM , Rating: 2
quote:
In addition, Nissan reduced lease costs of the 2012 Leaf from $249 per month to $219 per month with $2,999 down for 32 months.

I don't think this car would be practical as a pool car because it would need reasonably constant plugging in to recharge the battery, which means an electrical supply needs to be provided. I can see this being an issue, especially in wet climates.
Last week I drove through one of the local hospitals, and they would have at least a thousand pool cars, so that would mean a fair amount of charging stations (even if it was at say 4 cars to one charging station), which would mean constantly having to rearrange cars so they can be charged.
All in all, I think the hidden costs are one of the problems facing this car.




Nissan Leaf
By Richard875yh5 on 11/18/2012 8:13:01 AM , Rating: 2
We didn't need him to tell us that, it's quite obvious the sales of the Leaf will not reach the projected amount. Better batteries are needed before more people commit.




what u expect?
By Shadowmaster625 on 11/19/2012 9:48:46 AM , Rating: 2
$340 a month, plus insurance, is way way waaaaay frickin omfg waaaay too much money to spend on something that can only drive x number of miles before it dies. This thing is a cross between a golf cart and a car. It should be priced somewhere between a golf cart and a car.




Units!
By Isidore on 11/19/2012 1:09:39 PM , Rating: 2
Clearly science graduates are thin on the ground in the Detroit News:

It's 25 kW of power and 50 kilowatt.hr of energy. The kilowatt.hr is NOT a unit of power but of energy.




Ugly
By macca007 on 11/19/2012 3:47:00 AM , Rating: 1
It is ugly!

heh, Out of all of these electric cars and even the hybrids it is possibly the worst looking/plain/boring car I have ever seen. A car is not just about performance or range it is about looks, Most people may not even be aware of it but it would rate in top 3 in the list of things to look for when buying a new car,The style the look of the car does it meet your criteria, Now if you are a young japanese chick I would say yes yes it does look cute and meets my needs.
For the rest of us especially blokes it is a case of WTF is this?
Tesla has it right, It looks classy/stylish, EV's don't have to look like shit, Now if only the Tesla Model S was the price of the Nissan Leaf then I would be sold tomorrow no questions asked!
Even the Toyota Camry hybrid here in Australia looks decent, I don't know what Nissan was thinking, Possibly the engineering department was too busy thinking of used Japanese chicks undies which is why they catered the car for that demographic! ;)




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