Nissan CEO Admits Company Won't Hit Leaf Sales Mark of 20,000 for 2012
November 16, 2012 9:26 PM
comment(s) - last by
So far, Nissan has only sold 6,791 Leafs for the year
Nissan has been shooting for 20,000 total sales of its all-electric Leaf in 2012, but the automaker has finally admitted that it just
won't be able to reach that number
Nissan CEO Carlos Ghosn reported yesterday that the company will not reach its goal of 20,000 Leafs sold in all of 2012. Nissan was pretty confident throughout the year despite declining sales, and refused to give up the notion that it could double last year's sales until now.
"The forecast we have given ourselves for the year will not be reached," said Ghosn.
For all of 2011, Nissan sold 9,679 Leafs. After nearly achieving 10,000 sales, it declared a new sales goal of 20,000 in 2012 -- doubling the previous year's.
While Nissan had its best sales month in October 2012 with 1,579 sold, the overall year was pretty disappointing. So far, Nissan has only sold 6,791 for the year, making it impossible to even reach last year's 10,000 mark let alone doubling that.
Nissan has even tried to
lure customers in this year with price cuts
It took $3,250 off the price tag of each 2012 Leaf model starting in August. This is a considerable jump from the $850 discounts it was giving back in January. The 2012 Leaf starts at $36,050.
In addition, Nissan reduced lease costs of the 2012 Leaf from $249 per month to $219 per month with $2,999 down for 32 months.
Despite this failure to meet the mark, Nissan isn't giving up. In a video last month, Nissan said it now aims to sell 1.5 million EVs cumulatively by 2016.
While the Leaf seems to be withering in terms of sales, its competitor, the
, is doing quite well. In the first seven months of 2012 alone, the Volt was already at 10,666 sales. According to
, the 2012 year-to-date sales for the Volt is at 19,309 units -- nearly hitting Nissan's goal of 20,000 for the year.
General Motors (GM) recently said it plans to start
building 500,000 cars with electrification technologies annually by 2017
. It also developed a new way to use Volt batteries (which have been retired from the road) to power homes during blackouts.
GM partnered with automation and power technologies company ABB Group as well as Duke Energy to find useful applications for EV batteries after they've been exhausted in vehicles.
The end result was a unit that contains five
Volt lithium-ion battery packs
that can provide two hours of electricity to three to five U.S. homes during a blackout. According to GM, the unit can provide 25 kilowatt hours of power and 50 kilowatt hours of energy.
The Detroit News
This article is over a month old, voting and posting comments is disabled
11/17/2012 10:04:25 PM
I'd buy this car as my commuter, as a second car, only if it was $10k.
11/19/2012 7:32:45 AM
Yup. Infact, I think there would be countless Nissan Leafs (Leaves?) across the country if they were this cheap. It's a commuter car and nothing more, so it needs to be able to meet that price point.
The problem is, I have to drive to an airport 130 miles away, and I need the capability of doing that in a single round trip. Anything less than 300 miles @ 70+mph is totally useless to me.
The train is no alternative - if I take a morning flight, I'd have to take the train the day before and stay overnight in a hotel, or if the flight is in the evening, I'd have to take time off work to get there in time. Sorry, but hell no.
"It looks like the iPhone 4 might be their Vista, and I'm okay with that." -- Microsoft COO Kevin Turner
GM Plans to Build 500K EVs Annually by 2017, Use Volt Batteries for Power Outages
November 15, 2012, 6:59 PM
Nissan Hopes to Boost Leaf Enthusiasm with Price Cuts
October 2, 2012, 9:17 PM
Sales of Chevrolet Volt Surge as Nissan Leaf Sales Wither
August 2, 2012, 9:43 AM
General Motors Rings Up Better Sales for Volt in June 2012, Nissan Leaf Sales Plummet
July 5, 2012, 9:20 AM
Ford, Toyota, and Universal Pictures Celebrate "Back to the Future Day' in Style
October 21, 2015, 4:19 PM
Consumer Reports Flexes Muscle, Hits Slumping Tesla Motors Stock
October 20, 2015, 4:13 PM
Debunked: Beneath the Lies, Nigerian "Pee Generator" Is Still Pissing Into the Wind
October 19, 2015, 7:53 PM
Hot Air? President Obama, G7 Pledge to Eliminate Most Fossil Fuel Use by 2100
June 8, 2015, 5:40 PM
Study Predicts Self-Driving Vehicles Could Rake in Billions
March 6, 2015, 8:34 AM
Dual-Motor Tesla Model S P85D's "Insane Mode" Shocks Passengers
January 28, 2015, 11:18 PM
Latest Blog Posts
Sceptre Airs 27", 120 Hz. 1080p Monitor/HDTV w/ 5 ms Response Time for $220
Dec 3, 2014, 10:32 PM
Costco Gives Employees Thanksgiving Off; Wal-Mart Leads "Black Thursday" Charge
Oct 29, 2014, 9:57 PM
"Bear Selfies" Fad Could Turn Deadly, Warn Nevada Wildlife Officials
Oct 28, 2014, 12:00 PM
The Surface Mini That Was Never Released Gets "Hands On" Treatment
Sep 26, 2014, 8:22 AM
ISIS Imposes Ban on Teaching Evolution in Iraq
Sep 17, 2014, 5:22 PM
More Blog Posts
Copyright 2016 DailyTech LLC. -
Terms, Conditions & Privacy Information