RIM CEO Says BB10 Will Bring Order to "Universe in Disarray"
November 15, 2012 1:29 PM
comment(s) - last by
Chief of trouble phonemaker is confident RIM will recover, despite analyst pessimism
Pacific Crest analyst James Faucette joined the growing crowd of analysts prophesying the embattled Canadian phonemaker Research in Motion, Ltd.'s (
) demise, saying he expects the new operating system will get "a lukewarm response at best" from consumers. He points to a foreign interface and a lack of apps as key deterrents to potential adoption.
I. RIM Soldiers Forward Towards Crucial Launch
RIM CEO Thorsten Heins admits that his company is struggling, but he views BB10's chances in a far different light,
, "I think it's all lining up. Sometimes you get the feeling that the universe is in disarray, and with BlackBerry 10 coming, I see the stars lining up."
BlackBerry 10 will launch at
a special event on January 30
, although RIM has not revealed when actual product will land in stores. The release is quite belated; RIM had hoped to launch BlackBerry in early 2012, but the launch date slipped more than once.
But Mr. Heins, who became chief of the struggling firm in Jan. 2012, is convinced that the unique features of BB10 will win over consumers and make it worth the wait. He points to UI features that he argues his larger competitors -- namely Google Inc.'s (
) Android OS and Apple, Inc.'s (
) iOS -- lack, such as swipable transitions between apps and in-frame previews of emails.
He also takes issue with his rivals calling their security "good enough", but not great. He comments, "There's this high-level security that you cannot walk away from, and then there's 'good enough' security."
II. At Least He Has a Plan
To RIM's credit; it has done a fairly good job
(despite some odd videos). At launch it expects BB10 to have around 100,000 apps, a figure that puts it in the same ballpark as Microsoft Corp.'s (
) Windows Phone platform. Coincidentally, Mr. Heins previously set the modest goal of being "third place" in the market, a goal that would require beating back Microsoft.
Despite plunging share prices and
layoffs of 5,000 employees
, Mr. Heins insists he's keeping morale up among employees and shareholders alike. He comments, "The message to our shareholders is that we understand this is and has been a difficult time for them and for us. But with the development of the BlackBerry 10 platform we are truly convinced that we will create long-term value for RIM's shareholders and investors."
BlackBerry 10 handsets [Image Source: Crackberry]
Mr. Heins did offer up some new details about the framework for the BlackBerry 10 launch and RIM's survival bid. He says RIM will trim an additional $800M USD to $1B USD from its operating expenses by the end of March.
As for the launch, he says it will be preceded by special in-depth preview workshops with his company's
top 50 enterprise customers
. And he says the launch will roll out in waves globally, commenting, "We cannot launch every carrier and every country on the same day, but what we have defined is a set of waves in the various regions. It is going to be a global launch. There isn't one preferred region. We are managing and planning it as we speak."
This article is over a month old, voting and posting comments is disabled
RE: the truth
11/16/2012 5:06:08 PM
"As much as that aggravates me..."
ITs a good thing. Apple does continually push things forward. If not for MAc, Windows7 wouldnt be so great. If not for iPhone, smartphones would not be so great. If not for Apples retina, we would all still be looking at low res screens. Without Apples huge push on apps, we wouldn't have as many great apps today. They do push things forward and force the competition to raise their games.
Today, Android has easily passed Apple in terms of OS, but it it wasnt for Apple being as good as tehy are, Android wouldnt have had that mountain to climb.
"Can anyone tell me what MobileMe is supposed to do?... So why the f*** doesn't it do that?" -- Steve Jobs
BlackBerry 10 Launch Event to be Held January 30
November 12, 2012, 11:32 AM
Pentagon Opens the Door to Ditching Blackberries for iPhones, Androids
November 1, 2012, 3:53 PM
RIM CEO: We Want to be in Third Place
September 26, 2012, 11:11 AM
RIM Takes Huge Loss, Lays Off 30% of Workforce, Delays BB10 Until 2013
June 28, 2012, 5:15 PM
Apple Says Nude Celebrity Photo Dump Wasn’t Result of iCloud, Find My iPhone Breach
September 2, 2014, 3:26 PM
BlackBerry Passport Flagship Smartphone to be Officially Announced September 24
September 2, 2014, 2:36 PM
Google Plans Small Updates to Make Android Wear Smartwatches More Self-sufficient
September 2, 2014, 11:00 AM
webOS Reborn as LuneOS ROM for Select Android, webOS Devices
September 2, 2014, 10:47 AM
Sony Xperia Z3 Compact Revealed in Leaked Photos
September 2, 2014, 9:53 AM
ASUS' ZenWatch to Arrive Wednesday, Feature Sub-$200 MSRP
September 1, 2014, 2:40 PM
Most Popular Articles
Numerous Leaks Detail 4.7" iPhone 6 Processor, RAM, Cellular and NFC Capabilities
August 29, 2014, 10:37 PM
Apple Builds Not-So-Secret Secret 3-Story Tower for iPhone 6/iWatch Unveil
August 28, 2014, 3:41 PM
Windows 9: "Upgrade Now" Button Coming for Enterprise Updates, ARM Preview in H1 2015
August 26, 2014, 8:00 PM
Buzz Grows Over Upcoming Lenovo Vibe X2's "Layered" Rim, Intel Chip
August 29, 2014, 4:59 PM
Comcast Forced Fees by Reducing Netflix to "VHS-Like Quality"
September 1, 2014, 7:18 PM
Latest Blog Posts
Space Terrorism is a Looming Threat For the United States
Apr 23, 2014, 7:47 PM
Facebook Aims to Provide Internet to "Every Person in the World" with Drones, Satellites
Apr 1, 2014, 10:20 AM
Retail Mobile Sites Experience Outages in Light of Simplexity's Bankruptcy
Mar 14, 2014, 8:48 AM
Tesla vs. BMW: Who Has the Safer EV?
Feb 1, 2014, 2:56 PM
Justice Leaks Details of Next HTC One Two Flagship Phone
Dec 5, 2013, 4:04 PM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information