Nokia Unveils "HERE" Maps/Location Service
November 13, 2012 3:36 PM
comment(s) - last by
It will be available for Mozilla, iOS and Android
Nokia announced a new brand for location and
called HERE today, which will be available for several mobile devices.
HERE is a cloud-based brand and platform for location/mapping, and Nokia is hoping that it transforms mapping industry in a big way. HERE will provide the most comprehensive mapping service to date with 3D mapping, public transport directions, voice-guided walk navigation and more.
"People want great maps, and with HERE we can bring together Nokia's location offering to deliver people a better way to explore, discover and share their world," said Stephen Elop, Nokia President and CEO. "Additionally, with HERE we can extend our 20 years of location expertise to new devices and operating systems that reach beyond Nokia. As a result, we believe that more people benefit from and contribute to our leading mapping and location service."
While Nokia is the main hardware maker for mobile Windows devices, such as the Nokia Lumia 920 for Windows 8, the new HERE service will not be exclusive to Windows devices. Nokia made it clear that this will be available for Android and iOS-powered gadgets as well.
In fact, Nokia will offer a HERE Maps app
in the next few weeks. In Q1 2013, it will introduce an SDK for Android.
This new brand will also be available in Mozilla Firefox based on HTML5.
Nokia mentioned its recent acquisition of Earthmine, which will largely contribute to HERE's 3D capabilities in the future.
Offering a new mapping service for multiple devices and OS' is a smart move, and will likely directly compete with Google Maps. Google developed Android, so it makes sense that Android devices use Google Maps for location services. Apple, on the other hand, recently gave Google Maps the boot in favor of its own in-house mapping app. However, that app turned out to
be a disaster
, with issues in both geography and navigation. Its initial failure even got its maker, Apple's former VP of iOS Software
"Maps are hard to get right - but
location is revolutionizing how we use technology
to engage with the real world," said Michael Halbherr, Executive Vice President of Location & Commerce and responsible for the HERE brand. "That's why we have been investing and will continue to invest in building the world's most powerful location offering, one that is unlike anything in the market today."
Several companies, like
, have looked to Nokia for mapping partnerships in the past year.
This article is over a month old, voting and posting comments is disabled
RE: Please don't waste our time with PR fluff
11/14/2012 5:29:45 AM
The massive advantage for me, probably not so much for someone in the USA, is the ability load Nokia maps onto your phone so no need to have a constant data connection.
I live in one country and work in another, so with Google maps the GPS did not work in the country where I worked unless I turned data roaming on (which costs a fortune).
NOkia Maps is one of the main reasons (but not the only one) I chose to buy the Lumia 920 and not the HTC 8X.
"A politician stumbles over himself... Then they pick it out. They edit it. He runs the clip, and then he makes a funny face, and the whole audience has a Pavlovian response." -- Joe Scarborough on John Stewart over Jim Cramer
Apple Execs Scott Forstall, John Browett Parting Ways with the Company
October 29, 2012, 6:36 PM
Quick Note: Nokia Partners with Oracle for Maps
October 2, 2012, 3:05 PM
Quick Note: 4.3" Nokia Lumia 820, 4.5" Lumia 920 Images Leaked
August 31, 2012, 9:00 AM
AMD Pairs With ARM to up Security, Heterogeneous Computing
June 13, 2012, 3:43 PM
Sprint Intros Free Wi-Fi Calling for Overseas Travelers
August 29, 2014, 11:30 AM
Nokia HERE Maps to Arrive on Samsung Galaxy Smartphones This October
August 29, 2014, 9:14 AM
Microsoft's Standalone Kinect 2 Goes On Sale Oct. 7 for $150
August 28, 2014, 4:33 PM
Apple Builds Not-So-Secret Secret 3-Story Tower for iPhone 6/iWatch Unveil
August 28, 2014, 3:41 PM
Intel Offers up Penny Sized 3G Modem for Smart Appliances, Etc.
August 28, 2014, 3:25 PM
T-Mobile Will Also Carry the HTC One (M8) for Windows
August 28, 2014, 2:59 PM
Most Popular Articles
Microsoft's Surface 2 Tablet Family Gets a $100 Price Cut
August 25, 2014, 1:16 AM
Owner of "Decepticon" Maserati Ordered to Appear in Court This Thursday
August 25, 2014, 7:55 AM
SpaceX Falcon 9-R Rocket Suffers Malfunction, Self-Destructs During Test Flight
August 23, 2014, 9:36 AM
LG Posts Teaser Video of Its “Round Face” G Watch R Smartwatch, Set for IFA Lauch
August 24, 2014, 2:49 PM
Windows 9: "Upgrade Now" Button Coming for Enterprise Updates, ARM Preview in H1 2015
August 26, 2014, 8:00 PM
Latest Blog Posts
Space Terrorism is a Looming Threat For the United States
Apr 23, 2014, 7:47 PM
Facebook Aims to Provide Internet to "Every Person in the World" with Drones, Satellites
Apr 1, 2014, 10:20 AM
Retail Mobile Sites Experience Outages in Light of Simplexity's Bankruptcy
Mar 14, 2014, 8:48 AM
Tesla vs. BMW: Who Has the Safer EV?
Feb 1, 2014, 2:56 PM
Justice Leaks Details of Next HTC One Two Flagship Phone
Dec 5, 2013, 4:04 PM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information