Nokia Unveils "HERE" Maps/Location Service
November 13, 2012 3:36 PM
comment(s) - last by
It will be available for Mozilla, iOS and Android
Nokia announced a new brand for location and
called HERE today, which will be available for several mobile devices.
HERE is a cloud-based brand and platform for location/mapping, and Nokia is hoping that it transforms mapping industry in a big way. HERE will provide the most comprehensive mapping service to date with 3D mapping, public transport directions, voice-guided walk navigation and more.
"People want great maps, and with HERE we can bring together Nokia's location offering to deliver people a better way to explore, discover and share their world," said Stephen Elop, Nokia President and CEO. "Additionally, with HERE we can extend our 20 years of location expertise to new devices and operating systems that reach beyond Nokia. As a result, we believe that more people benefit from and contribute to our leading mapping and location service."
While Nokia is the main hardware maker for mobile Windows devices, such as the Nokia Lumia 920 for Windows 8, the new HERE service will not be exclusive to Windows devices. Nokia made it clear that this will be available for Android and iOS-powered gadgets as well.
In fact, Nokia will offer a HERE Maps app
in the next few weeks. In Q1 2013, it will introduce an SDK for Android.
This new brand will also be available in Mozilla Firefox based on HTML5.
Nokia mentioned its recent acquisition of Earthmine, which will largely contribute to HERE's 3D capabilities in the future.
Offering a new mapping service for multiple devices and OS' is a smart move, and will likely directly compete with Google Maps. Google developed Android, so it makes sense that Android devices use Google Maps for location services. Apple, on the other hand, recently gave Google Maps the boot in favor of its own in-house mapping app. However, that app turned out to
be a disaster
, with issues in both geography and navigation. Its initial failure even got its maker, Apple's former VP of iOS Software
"Maps are hard to get right - but
location is revolutionizing how we use technology
to engage with the real world," said Michael Halbherr, Executive Vice President of Location & Commerce and responsible for the HERE brand. "That's why we have been investing and will continue to invest in building the world's most powerful location offering, one that is unlike anything in the market today."
Several companies, like
, have looked to Nokia for mapping partnerships in the past year.
This article is over a month old, voting and posting comments is disabled
RE: Please don't waste our time with PR fluff
11/13/2012 9:11:38 PM
Google and Apple may have some form of this available but nowhere near as immersive as Nokia LiveSight.
"I'd be pissed too, but you didn't have to go all Minority Report on his ass!" -- Jon Stewart on police raiding Gizmodo editor Jason Chen's home
Apple Execs Scott Forstall, John Browett Parting Ways with the Company
October 29, 2012, 6:36 PM
Quick Note: Nokia Partners with Oracle for Maps
October 2, 2012, 3:05 PM
Amazon Taps Nokia for Maps
August 31, 2012, 8:24 PM
Quick Note: Apple's Maps App Flunks at Geography, Navigation
June 13, 2012, 3:53 PM
Retiree Sues Apple For $7,500 for Wiping Honeymoon Photos From His iPhone
November 30, 2015, 10:23 AM
iPhone 7 May Pack 3-4 GB Memory, More Storage; 4-Inch Comeback is Rumored
November 20, 2015, 10:12 PM
OnePlus One, OnePlus 2 Will Receive Android Marshmallow in Q1 2016
November 16, 2015, 9:58 AM
Lenovo Whoa: Motorola Droid MAXX 2 and Turbo 2 Break Cover in Leaks
October 26, 2015, 3:12 PM
Leak: Apple Preps for First Real Android App Foray With New Apple Music App
October 24, 2015, 1:59 PM
Pepsi Smartphone? Empty Calories Coming Soon to the Midrange
October 12, 2015, 11:41 PM
Latest Blog Posts
Sceptre Airs 27", 120 Hz. 1080p Monitor/HDTV w/ 5 ms Response Time for $220
Dec 3, 2014, 10:32 PM
Costco Gives Employees Thanksgiving Off; Wal-Mart Leads "Black Thursday" Charge
Oct 29, 2014, 9:57 PM
"Bear Selfies" Fad Could Turn Deadly, Warn Nevada Wildlife Officials
Oct 28, 2014, 12:00 PM
The Surface Mini That Was Never Released Gets "Hands On" Treatment
Sep 26, 2014, 8:22 AM
ISIS Imposes Ban on Teaching Evolution in Iraq
Sep 17, 2014, 5:22 PM
More Blog Posts
Copyright 2016 DailyTech LLC. -
Terms, Conditions & Privacy Information