Nokia Unveils "HERE" Maps/Location Service
November 13, 2012 3:36 PM
comment(s) - last by
It will be available for Mozilla, iOS and Android
Nokia announced a new brand for location and
called HERE today, which will be available for several mobile devices.
HERE is a cloud-based brand and platform for location/mapping, and Nokia is hoping that it transforms mapping industry in a big way. HERE will provide the most comprehensive mapping service to date with 3D mapping, public transport directions, voice-guided walk navigation and more.
"People want great maps, and with HERE we can bring together Nokia's location offering to deliver people a better way to explore, discover and share their world," said Stephen Elop, Nokia President and CEO. "Additionally, with HERE we can extend our 20 years of location expertise to new devices and operating systems that reach beyond Nokia. As a result, we believe that more people benefit from and contribute to our leading mapping and location service."
While Nokia is the main hardware maker for mobile Windows devices, such as the Nokia Lumia 920 for Windows 8, the new HERE service will not be exclusive to Windows devices. Nokia made it clear that this will be available for Android and iOS-powered gadgets as well.
In fact, Nokia will offer a HERE Maps app
in the next few weeks. In Q1 2013, it will introduce an SDK for Android.
This new brand will also be available in Mozilla Firefox based on HTML5.
Nokia mentioned its recent acquisition of Earthmine, which will largely contribute to HERE's 3D capabilities in the future.
Offering a new mapping service for multiple devices and OS' is a smart move, and will likely directly compete with Google Maps. Google developed Android, so it makes sense that Android devices use Google Maps for location services. Apple, on the other hand, recently gave Google Maps the boot in favor of its own in-house mapping app. However, that app turned out to
be a disaster
, with issues in both geography and navigation. Its initial failure even got its maker, Apple's former VP of iOS Software
"Maps are hard to get right - but
location is revolutionizing how we use technology
to engage with the real world," said Michael Halbherr, Executive Vice President of Location & Commerce and responsible for the HERE brand. "That's why we have been investing and will continue to invest in building the world's most powerful location offering, one that is unlike anything in the market today."
Several companies, like
, have looked to Nokia for mapping partnerships in the past year.
This article is over a month old, voting and posting comments is disabled
RE: Please don't waste our time with PR fluff
11/13/2012 9:11:38 PM
Google and Apple may have some form of this available but nowhere near as immersive as Nokia LiveSight.
"I modded down, down, down, and the flames went higher." -- Sven Olsen
Apple Execs Scott Forstall, John Browett Parting Ways with the Company
October 29, 2012, 6:36 PM
Quick Note: Nokia Partners with Oracle for Maps
October 2, 2012, 3:05 PM
Amazon Taps Nokia for Maps
August 31, 2012, 8:24 PM
Quick Note: Apple's Maps App Flunks at Geography, Navigation
June 13, 2012, 3:53 PM
BlackBerry Passport, Q5, and Z30 Go on Sale Till Dec. 30, Z30 is Nearly Sold Out
December 26, 2014, 4:04 PM
Despite Bump to $99/Year, Amazon Prime Attracts 10 Million New Customers
December 26, 2014, 3:08 PM
Qualcomm Snapdragon 810, New Gobi Modem Pass Cat. 9 LTE-A Test on UK's EE
December 25, 2014, 11:30 PM
Happy Holidays From DailyTech!!
December 24, 2014, 5:07 PM
Nokia's Sweet $250 Android Lollipop N1 Tablet is Rumored for Jan. 7 China Launch
December 24, 2014, 1:45 PM
Samsung Preps 4 GB LPDDR4 RAM to Power "4K" Smartphones in 2015
December 23, 2014, 10:38 AM
Most Popular Articles
Miyamoto: Nintendo is Prepping Successor to Troubled Wii U
December 22, 2014, 6:28 PM
Amazon's Kindle Fire HDX 8.9 Drops to $299 (30 Percent Off) for a Day
December 22, 2014, 10:57 AM
Android-Powered BLU Studio 7.0 Claims to be the "World's Largest Smartphone"
December 19, 2014, 2:40 PM
Airbus A350 XWB Passenger Jet Takes Off, First Unit Delivered to Qatar Airlines
December 22, 2014, 1:22 PM
Mississippi AG Drops Anti-Google Subpoena After Dirty MPAA Ties Are Revealed
December 22, 2014, 9:51 AM
Latest Blog Posts
Sceptre Airs 27", 120 Hz. 1080p Monitor/HDTV w/ 5 ms Response Time for $220
Dec 3, 2014, 10:32 PM
Costco Gives Employees Thanksgiving Off; Wal-Mart Leads "Black Thursday" Charge
Oct 29, 2014, 9:57 PM
"Bear Selfies" Fad Could Turn Deadly, Warn Nevada Wildlife Officials
Oct 28, 2014, 12:00 PM
The Surface Mini That Was Never Released Gets "Hands On" Treatment
Sep 26, 2014, 8:22 AM
ISIS Imposes Ban on Teaching Evolution in Iraq
Sep 17, 2014, 5:22 PM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information