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Nokia's HERE  (Source: wmpoweruser.com)
It will be available for Mozilla, iOS and Android

Nokia announced a new brand for location and mapping services called HERE today, which will be available for several mobile devices. 

HERE is a cloud-based brand and platform for location/mapping, and Nokia is hoping that it transforms mapping industry in a big way. HERE will provide the most comprehensive mapping service to date with 3D mapping, public transport directions, voice-guided walk navigation and more. 

"People want great maps, and with HERE we can bring together Nokia's location offering to deliver people a better way to explore, discover and share their world," said Stephen Elop, Nokia President and CEO. "Additionally, with HERE we can extend our 20 years of location expertise to new devices and operating systems that reach beyond Nokia. As a result, we believe that more people benefit from and contribute to our leading mapping and location service."

While Nokia is the main hardware maker for mobile Windows devices, such as the Nokia Lumia 920 for Windows 8, the new HERE service will not be exclusive to Windows devices. Nokia made it clear that this will be available for Android and iOS-powered gadgets as well.

In fact, Nokia will offer a HERE Maps app for iOS in the next few weeks. In Q1 2013, it will introduce an SDK for Android. 

This new brand will also be available in Mozilla Firefox based on HTML5. 

Nokia mentioned its recent acquisition of Earthmine, which will largely contribute to HERE's 3D capabilities in the future. 

Offering a new mapping service for multiple devices and OS' is a smart move, and will likely directly compete with Google Maps. Google developed Android, so it makes sense that Android devices use Google Maps for location services. Apple, on the other hand, recently gave Google Maps the boot in favor of its own in-house mapping app. However, that app turned out to be a disaster, with issues in both geography and navigation. Its initial failure even got its maker, Apple's former VP of iOS Software Scott Forstall, fired. 

"Maps are hard to get right - but location is revolutionizing how we use technology to engage with the real world," said Michael Halbherr, Executive Vice President of Location & Commerce and responsible for the HERE brand. "That's why we have been investing and will continue to invest in building the world's most powerful location offering, one that is unlike anything in the market today."

Several companies, like Oracle and Amazon, have looked to Nokia for mapping partnerships in the past year. 

Source: Nokia



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Please don't waste our time with PR fluff
By name99 on 11/13/2012 4:45:02 PM , Rating: 3
Look, I'm interested in learning what's new in tech. But this is completely useless BS.
You did not tell me ONE DAMN THING that is new about this.

Nokia already has a map system that is a "cloud based" system for mapping. So does Apple. So does Google. So does MS. So WTF is new here that anyone cares about?




RE: Please don't waste our time with PR fluff
By Mitch101 on 11/13/2012 8:53:34 PM , Rating: 3
LiveSight: immersive experiences you can act on
http://www.youtube.com/watch?feature=player_embedd...

Good to see some of this technology come out of the lab.

But then one day there will be Google Glass and Microsoft's Augmented Reality still if there is anyone who can challenge Google maps its Nokia.


By name99 on 11/13/2012 10:00:05 PM , Rating: 2
So the big new thing is augmented reality? Thanks for the link.

(a) It would have been nice if the article had mentioned this.

(b) Every augmented reality app I've ever used so far has been crap. It would be nice if Nokia can do better, but the fact that their video is full of "simulated screen" warnings makes one wonder why exactly they needed to simulate the screen, why the real thing wasn't good enough.


By Gungel on 11/13/2012 9:11:38 PM , Rating: 2
Google and Apple may have some form of this available but nowhere near as immersive as Nokia LiveSight.


By safcman84 on 11/14/2012 5:29:45 AM , Rating: 2
The massive advantage for me, probably not so much for someone in the USA, is the ability load Nokia maps onto your phone so no need to have a constant data connection.

I live in one country and work in another, so with Google maps the GPS did not work in the country where I worked unless I turned data roaming on (which costs a fortune).

NOkia Maps is one of the main reasons (but not the only one) I chose to buy the Lumia 920 and not the HTC 8X.


By BZDTemp on 11/14/2012 6:57:04 AM , Rating: 2
Please don't waste other peoples time with your egocentric whining.

It's highly unlikely that anyone here cares what you are interested in or not. Especially since this "PR fluff" is relevant and fits right in with prior DT coverage of map solutions.


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