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Romney never fully conquered social media platform

When it comes to social networking, one cannot deny that reelected American President Barack Obama's campaign team thoroughly trumped Republican challenger Mitt Romney's team.  

Even a late push by Romney in Facebook "likes" was unable to close the gap, with the final count being nearly 3-to-1 in Obama's favor.  Mitt Romney can take pride in that analysts showed his smaller legion of fans to be more active in sharing content and liking his posts.

But as the President celebrates the title of "Most Popular Tweet in History", some of those same once-engaged Romney fans are abandoning their former Facebook friend.  Mitt Romney is seeing his social media stock rapidly sink.  A site called "Disappearing Romney" is tracking this trend real time -- updating how many fans his page has.

In the last 18 hours former Gov. Romney was losing nearly 1,000 supporters an hour, as each hour on average he was "unliked" by 982 former social media buddies.

Romney unliked
Romney's former fans are "unliking" him at a steady rate.
[Image Source: Disappearing Romney]

The former Massachusetts governor's Facebook effort was marred in the days leading up to the elections by allegations that some of his "likes" were due to some kind of glitch (or according to conspiracy theorists "hacking") on Facebook.  A number of people complained that their accounts mysteriously "liked" Romney and could not be changed.

Romney and Ryan sad
Presidential hopeful Mitt Romney and his VP candidate Paul Ryan lost the social media race, with Barack Obama receiving nearly 3 times as many likes. [Image Source: AP/HR]

Of course take the President's social media cachet with a grain of salt.  Social media's most active members tend to skew to a younger demographic, and the younger demographic also tends to be remarkably consistent at being inconsistent in terms of voting and political fundraising.

In elections that are often decided by narrow margins in battleground states, one must wonder if a candidate who loses the social media battle by such a wide margin will be able to win in future elections, as social media's influence grows by the year.

Sources: Disappearing Romney, CNN

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RE: Let's be honest
By anactoraaron on 11/14/2012 10:42:21 AM , Rating: 3
WOW just wow. Great job choosing to completely miss my point.

My Congressman would be offended by your statement. He is black, grew up in a single parent home, in a poor part of town, in a public school, and he now is a private business owner and a US Congressman. Why? Because he was taught self responsibility and to work hard.

LOOK SEE!! One of them got somewhere! There's no need for affirmative action anymore! I highly doubt you speak for this person in any capacity.

Tell that to Toyota. Nearly all the cars are the same to begin with. It comes down to the driver. If you could hire away a good driver from another team, you'd absolutely be competitive soon.

Ah ok. So the logic there is that all of the cars are equal, but the drivers are not. Thanks for making my point for me. Sure almost all of the schools are equal, but the STUDENTS are not. Some students have parents that have had the opportunity (can't stress that word enough) to go to school for the past however many generations and have learned things to pass on to their kids. Just as a driver can't be good overnight, usually the best drivers are the ones whose family has been in racing for generations! Imagine being a driver that used to be not allowed to race only because of the color of their skin! Wouldn't you say they were at a disadvantage!?

I said "if you started a race team" not if a car company decided to make race cars. Let's look at a few of Nascar's affirmative action drivers.... you know them, they are the ones that are first to go a lap down, and are basically lap traffic from the moment the green flag drops... kind of like minorities in school.

Jason White
Josh Wise
Scott Speed
Reed Sorenson

"We don't know how to make a $500 computer that's not a piece of junk." -- Apple CEO Steve Jobs

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