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Print 83 comment(s) - last by corduroygt.. on Nov 15 at 9:25 AM

Romney never fully conquered social media platform

When it comes to social networking, one cannot deny that reelected American President Barack Obama's campaign team thoroughly trumped Republican challenger Mitt Romney's team.  

Even a late push by Romney in Facebook "likes" was unable to close the gap, with the final count being nearly 3-to-1 in Obama's favor.  Mitt Romney can take pride in that analysts showed his smaller legion of fans to be more active in sharing content and liking his posts.

But as the President celebrates the title of "Most Popular Tweet in History", some of those same once-engaged Romney fans are abandoning their former Facebook friend.  Mitt Romney is seeing his social media stock rapidly sink.  A site called "Disappearing Romney" is tracking this trend real time -- updating how many fans his page has.

In the last 18 hours former Gov. Romney was losing nearly 1,000 supporters an hour, as each hour on average he was "unliked" by 982 former social media buddies.

Romney unliked
Romney's former fans are "unliking" him at a steady rate.
[Image Source: Disappearing Romney]

The former Massachusetts governor's Facebook effort was marred in the days leading up to the elections by allegations that some of his "likes" were due to some kind of glitch (or according to conspiracy theorists "hacking") on Facebook.  A number of people complained that their accounts mysteriously "liked" Romney and could not be changed.

Romney and Ryan sad
Presidential hopeful Mitt Romney and his VP candidate Paul Ryan lost the social media race, with Barack Obama receiving nearly 3 times as many likes. [Image Source: AP/HR]

Of course take the President's social media cachet with a grain of salt.  Social media's most active members tend to skew to a younger demographic, and the younger demographic also tends to be remarkably consistent at being inconsistent in terms of voting and political fundraising.

In elections that are often decided by narrow margins in battleground states, one must wonder if a candidate who loses the social media battle by such a wide margin will be able to win in future elections, as social media's influence grows by the year.

Sources: Disappearing Romney, CNN



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RE: Let's be honest
By FITCamaro on 11/13/2012 10:18:42 PM , Rating: 2
And yes the country sure needs less of my "ilk".

Self reliant, responsible, productive people who don't live to see what else they can get from the government and just want to be left alone. How horrible of people those like me are.

Yeah you're right. We need more welfare rats. We need more people on food stamps. We need more 20-somethings who sit outside for months whining because some people have worked hard and succeeded while they haven't. We need more people protesting outside banks to forgive the $100k+ in student loans they stupidly took out for masters degrees in English or Creative Writing at top tier schools (forgetting that they'll never find a job that will allow for repayment of those loans). We need more people agreeing with Rachel Madcow that white people who believe in limited government are all racists (except those like her who admit it of course). And the blacks, hispanics, and asians who do are just sellouts to the white man.

We need more of that "ilk". That'll get the country unified and back on track, economically and socially.


RE: Let's be honest
By corduroygt on 11/13/2012 10:27:17 PM , Rating: 2
quote:
Self reliant, responsible, productive people who don't live to see what else they can get from the government and just want to be left alone. How horrible of people those like me are.

The country needs less religious people (zero is best), less ignorant people, and less racist people like yourself. It needs less people that think it should be illegal to smoke marijuana while drinking is legal. It needs less people who think gays should not be able to get married. It needs less people who think only the deserve to be "left alone" by the government whereas the government should make sure women can't control their bodies.

Guess what, states with the most educated people voted that way. Ignorant racists vote red.


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