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Romney never fully conquered social media platform

When it comes to social networking, one cannot deny that reelected American President Barack Obama's campaign team thoroughly trumped Republican challenger Mitt Romney's team.  

Even a late push by Romney in Facebook "likes" was unable to close the gap, with the final count being nearly 3-to-1 in Obama's favor.  Mitt Romney can take pride in that analysts showed his smaller legion of fans to be more active in sharing content and liking his posts.

But as the President celebrates the title of "Most Popular Tweet in History", some of those same once-engaged Romney fans are abandoning their former Facebook friend.  Mitt Romney is seeing his social media stock rapidly sink.  A site called "Disappearing Romney" is tracking this trend real time -- updating how many fans his page has.

In the last 18 hours former Gov. Romney was losing nearly 1,000 supporters an hour, as each hour on average he was "unliked" by 982 former social media buddies.

Romney unliked
Romney's former fans are "unliking" him at a steady rate.
[Image Source: Disappearing Romney]

The former Massachusetts governor's Facebook effort was marred in the days leading up to the elections by allegations that some of his "likes" were due to some kind of glitch (or according to conspiracy theorists "hacking") on Facebook.  A number of people complained that their accounts mysteriously "liked" Romney and could not be changed.

Romney and Ryan sad
Presidential hopeful Mitt Romney and his VP candidate Paul Ryan lost the social media race, with Barack Obama receiving nearly 3 times as many likes. [Image Source: AP/HR]

Of course take the President's social media cachet with a grain of salt.  Social media's most active members tend to skew to a younger demographic, and the younger demographic also tends to be remarkably consistent at being inconsistent in terms of voting and political fundraising.

In elections that are often decided by narrow margins in battleground states, one must wonder if a candidate who loses the social media battle by such a wide margin will be able to win in future elections, as social media's influence grows by the year.

Sources: Disappearing Romney, CNN



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Silly graphs
By bsd228 on 11/13/2012 4:55:29 PM , Rating: 2
Jason - these are about the most misleading graphs I've seen, even though a common 'dirty trick' is being used. Your Y axis doesn't go to zero, so the slope is a false one.

The plunging line, along with your headline, suggest a mass migration is going on, but 982 people/hour of out *12 Million* doesn't even qualify as a trickle. It would take over 500 days at that rate...0.2% per day.

And of course, it's hardly surprising. I no longer follow Colbert for President either. Romney has run twice, shouldn't run again, and thus there's really no reason to keep following him. I'm surprised the pace is as slow as it is. B




"We are going to continue to work with them to make sure they understand the reality of the Internet.  A lot of these people don't have Ph.Ds, and they don't have a degree in computer science." -- RIM co-CEO Michael Lazaridis














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