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Romney never fully conquered social media platform

When it comes to social networking, one cannot deny that reelected American President Barack Obama's campaign team thoroughly trumped Republican challenger Mitt Romney's team.  

Even a late push by Romney in Facebook "likes" was unable to close the gap, with the final count being nearly 3-to-1 in Obama's favor.  Mitt Romney can take pride in that analysts showed his smaller legion of fans to be more active in sharing content and liking his posts.

But as the President celebrates the title of "Most Popular Tweet in History", some of those same once-engaged Romney fans are abandoning their former Facebook friend.  Mitt Romney is seeing his social media stock rapidly sink.  A site called "Disappearing Romney" is tracking this trend real time -- updating how many fans his page has.

In the last 18 hours former Gov. Romney was losing nearly 1,000 supporters an hour, as each hour on average he was "unliked" by 982 former social media buddies.

Romney unliked
Romney's former fans are "unliking" him at a steady rate.
[Image Source: Disappearing Romney]

The former Massachusetts governor's Facebook effort was marred in the days leading up to the elections by allegations that some of his "likes" were due to some kind of glitch (or according to conspiracy theorists "hacking") on Facebook.  A number of people complained that their accounts mysteriously "liked" Romney and could not be changed.

Romney and Ryan sad
Presidential hopeful Mitt Romney and his VP candidate Paul Ryan lost the social media race, with Barack Obama receiving nearly 3 times as many likes. [Image Source: AP/HR]

Of course take the President's social media cachet with a grain of salt.  Social media's most active members tend to skew to a younger demographic, and the younger demographic also tends to be remarkably consistent at being inconsistent in terms of voting and political fundraising.

In elections that are often decided by narrow margins in battleground states, one must wonder if a candidate who loses the social media battle by such a wide margin will be able to win in future elections, as social media's influence grows by the year.

Sources: Disappearing Romney, CNN

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RE: Cheap shot while you still can
By anactoraaron on 11/13/2012 1:41:32 PM , Rating: 2
I liked both candidates during the campaign. Truthfully its sad that Obama almost lost the popular vote when he has such a following in 2008.

'Almost' by about 3-4 million (as of now, somehow there's still ballots that aren't counted yet). He only won the popular vote in 2008 by about 9 million. Considering how many people live here one could easily say he almost lost the popular vote both times.

But is anyone surprised that people are 'unliking' Romney now that he's not going to be president? I don't even think the Romney people will even keep up with that fb page now anyway, so there's no real point to maintaining a 'like' there. Kind of like how there's no real point to this 'story' here.

RE: Cheap shot while you still can
By bobcpg on 11/13/2012 4:13:15 PM , Rating: 1
Numbers as %'s

2008 He won by 7.2%
2012 He won by 2.8%

Downward trend? I see it. He is lucky he was an incumbent.

By anactoraaron on 11/13/2012 5:25:41 PM , Rating: 2
Yeah but the estimated about of people who voted declined by 10 million (was 130 M and this year is 120 M). There's the downward trend.

"I modded down, down, down, and the flames went higher." -- Sven Olsen

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