Fairweather Friends "Unlike" Romney on Facebook
November 13, 2012 9:13 AM
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Romney never fully conquered social media platform
When it comes to social networking, one cannot deny that reelected American President Barack Obama's campaign team thoroughly trumped
Republican challenger Mitt Romney's team
Even a late push by Romney in Facebook "likes" was unable to close the gap, with the final count being nearly
in Obama's favor. Mitt Romney can take pride in that analysts showed his smaller legion of fans to be more active in sharing content and liking his posts.
But as the President
celebrates the title of "Most Popular Tweet in History"
, some of those same once-engaged Romney fans are abandoning their former Facebook friend. Mitt Romney is seeing his social media stock rapidly sink. A site called "
" is tracking this trend real time -- updating how many fans his page has.
In the last 18 hours former Gov. Romney was losing nearly 1,000 supporters an hour, as each hour on average he was "unliked" by 982 former social media buddies.
Romney's former fans are "unliking" him at a steady rate.
[Image Source: Disappearing Romney]
The former Massachusetts governor's Facebook effort was marred in the days leading up to the elections by allegations that some of his "likes" were
due to some kind of glitch
(or according to conspiracy theorists "hacking") on Facebook. A number of people complained that their accounts mysteriously "liked" Romney and could not be changed.
Presidential hopeful Mitt Romney and his VP candidate Paul Ryan lost the social media race, with Barack Obama receiving nearly 3 times as many likes. [Image Source: AP/HR]
Of course take the President's social media cachet with a grain of salt. Social media's most active members tend to skew to a younger demographic, and the younger demographic also tends to be remarkably consistent at being inconsistent in terms of voting and political fundraising.
In elections that are often decided by narrow margins in battleground states, one must wonder if a candidate who loses the social media battle by such a wide margin will be able to win in future elections, as social media's influence grows by the year.
This article is over a month old, voting and posting comments is disabled
What it tells me...
11/13/2012 11:39:47 AM
is that a lot people that voted for Romney were simply voting against Obama. Big difference. I think Obama's camp has done a good job keeping people energized and on the bandwagon more from start to finish.
RE: What it tells me...
11/13/2012 11:53:08 AM
A lot of people that voted Obama voted because they were voting against Romney. It's the same thing all the time? What's the big deal?
This whole article doesn't make sense.
"I mean, if you wanna break down someone's door, why don't you start with AT&T, for God sakes? They make your amazing phone unusable as a phone!" -- Jon Stewart on Apple and the iPhone
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