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Modest sales blamed on supply constraint

Microsoft launched its Surface RT tablet last month. Early rumors had hinted that the sales price of the tablet would be around $199, but that turned out to be untrue. The actual starting price for the Surface RT tablet was a actually $499. That made the tablet significantly more expensive than some competitors on the market, including the entry-level Apple iPad 2.

Microsoft CEO Steve Ballmer has stated that Surface RT tablets have had a "modest" start in sales. Ballmer doesn't attribute the modest sales to the starting price of the tablet; rather he blames limited availability.

"We've had a modest start because Surface is only available on our online retail sites and a few Microsoft stores in the United States," Ballmer was quoted as saying.

The Surface RT tablet runs a limited version of the new Windows 8 operating system and has Office productivity apps preinstalled.
 
Here’s one interesting tidbit about the new Surface RT tablets: even though they are currently available in 32GB or 64GB versions, the actual amount of storage space available to users is much less. The space taken up by the Windows operating system and preinstalled apps means that the 32GB version only leaves 16GB available to the end-user, while the 64GB version leaves behind 46GB.

Source: Reuters



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Of course a "modest" start...
By WinstonSmith on 11/13/2012 10:01:07 AM , Rating: 5
When you can only buy these via the Microsoft site or in one of the extremely rare Microsoft stores, of course there aren't going to be that many sold. I'm not buying one without playing with it and I'm not going to drive a 150 mile round trip to look at one at my nearest Microsoft store. Until these are available at Best Buy and Walmart, forget large sales figures. They don't have an existing reputation they can ride on sight unseen like Apple products and you can buy Apple products at Best Buy.




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