Halo 4 Launch Largest in Franchise History, Rakes in $220M in 24 Hours
November 13, 2012 9:01 AM
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Halo 4 made $220 million in 24 hours
Microsoft has announced that the
launch of Halo 4
was the biggest Halo launch in history. The launch was also the biggest video game launch of the year, generating $220 million globally in the first 24 hours. Microsoft says that the game was on track to reach $300 million in global sales during the first week.
With the launch of Halo 4, the Halo franchise has earned over $3.3 billion during its lifetime. The record for the largest number of players in the history of the Halo franchise was also broken with over 4 million players battling during the first five days the game was available. Users spent 31.4 million hours playing Halo 4 cumulatively.
Microsoft says that the total number of hours played across all the games the Halo franchise is over 5 billion.
“We’re thrilled that ‘Halo 4’ has emerged as the biggest U.S. entertainment launch of the year,” said Phil Spencer, corporate vice president of Microsoft Studios. “Thanks to the millions of fans worldwide who helped make this another record-breaking launch for the ‘Halo’ franchise, ‘Halo 4’ is kicking off a strong holiday season and has become the must-have blockbuster experience of the year.”
“Consumer demand and excitement for ‘Halo 4’ is even greater than we anticipated,” said Tony Bartel, GameStop president. “Day-one sales of ‘Halo 4’ make it the biggest ‘Halo’ launch in GameStop history and the biggest game launch on any platform so far this year in our stores.”
Microsoft also took a bit of time to brag about the live-action series Halo 4: Forward Unto Dawn. The series has generated more than 46 million total views to date including 39 million on the Machinima.com YouTube channel alone.
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11/13/2012 1:59:30 PM
You are right $60 as an entry point is way too rich for me the casual gamer. They could reduce piracy and widen their customer base by halving the price of the game and make up the difference in direct marketed accessories,services and add-ons.
11/13/2012 3:52:04 PM
While I understand your point, and would love cheaper games, I would bet that the number of people that would buy the game at $30 would not be anywhere near double what it is at $60, then add in the overhead, shipping, etc it would not make sense.
Most people that would be willing to pirate a $60 game would also pirate a $30 game. It would do nothing besides lower profits.
"People Don't Respect Confidentiality in This Industry" -- Sony Computer Entertainment of America President and CEO Jack Tretton
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