Halo 4 Launch Largest in Franchise History, Rakes in $220M in 24 Hours
November 13, 2012 9:01 AM
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Halo 4 made $220 million in 24 hours
Microsoft has announced that the
launch of Halo 4
was the biggest Halo launch in history. The launch was also the biggest video game launch of the year, generating $220 million globally in the first 24 hours. Microsoft says that the game was on track to reach $300 million in global sales during the first week.
With the launch of Halo 4, the Halo franchise has earned over $3.3 billion during its lifetime. The record for the largest number of players in the history of the Halo franchise was also broken with over 4 million players battling during the first five days the game was available. Users spent 31.4 million hours playing Halo 4 cumulatively.
Microsoft says that the total number of hours played across all the games the Halo franchise is over 5 billion.
“We’re thrilled that ‘Halo 4’ has emerged as the biggest U.S. entertainment launch of the year,” said Phil Spencer, corporate vice president of Microsoft Studios. “Thanks to the millions of fans worldwide who helped make this another record-breaking launch for the ‘Halo’ franchise, ‘Halo 4’ is kicking off a strong holiday season and has become the must-have blockbuster experience of the year.”
“Consumer demand and excitement for ‘Halo 4’ is even greater than we anticipated,” said Tony Bartel, GameStop president. “Day-one sales of ‘Halo 4’ make it the biggest ‘Halo’ launch in GameStop history and the biggest game launch on any platform so far this year in our stores.”
Microsoft also took a bit of time to brag about the live-action series Halo 4: Forward Unto Dawn. The series has generated more than 46 million total views to date including 39 million on the Machinima.com YouTube channel alone.
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11/13/2012 11:24:03 AM
It's just talk.
Ubisoft's CEO for instance claims that 93-95% of PC gamers are pirates.
So by their logic they should have sold somewhere like 90+ million copies of Assassins Creed on just the PC alone. (Which is more than every copy of the game sold on every single platform.)
I guess they use such blown-out-of-proportion numbers to justify giving paying customers headaches with the amount of DRM and other practices to deal with, which coincidentally makes pirating a more attractive proposition as it has NONE of those issues.
Halo 4 got pirated a week or two before release...
It's going to happen, it's just these days you don't need a friend to have a copy so you can pirate it, companies need to realize they can't stop pirates so instead need to give people incentives to want to pay for the product.
One things for sure though, Halo 4 is a brilliant console game, loving my Halo 4 limited edition console to! :)
11/13/2012 1:59:30 PM
You are right $60 as an entry point is way too rich for me the casual gamer. They could reduce piracy and widen their customer base by halving the price of the game and make up the difference in direct marketed accessories,services and add-ons.
11/13/2012 3:52:04 PM
While I understand your point, and would love cheaper games, I would bet that the number of people that would buy the game at $30 would not be anywhere near double what it is at $60, then add in the overhead, shipping, etc it would not make sense.
Most people that would be willing to pirate a $60 game would also pirate a $30 game. It would do nothing besides lower profits.
"We basically took a look at this situation and said, this is bullshit." -- Newegg Chief Legal Officer Lee Cheng's take on patent troll Soverain
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