BlackBerry 10 Launch Event to be Held January 30
November 12, 2012 11:32 AM
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RIM loads its last bullets into the chamber
In what very well could be Research in Motion Ltd.'s (
) Alamo-esque final stand, the embattled Canadian smartphone maker will on January 30th announced finalized information about its operating system overhaul, BlackBerry 10.
in the testing stages
, the much-delayed
looks to advance the BlackBerry experience, bringing more modern graphical niceties and features such as near field communications. The new operating system, based on the acquired QNX Unix-like operating system, is accompanied by
a major hardware overhaul
. The new lineup will feature a mix of full touch-screen and half-height touch-screen + keyboard devices, with
and processing power bumped.
Of course, most of the features RIM is adding will only bring it up to speed with rivals like Google Inc. (
) and Apple, Inc. (
), so it remains to be seen whether RIM can even achieve its modest goal of
being in third place
(by beating Microsoft Corp.'s (
) Windows Phone 8 platform).
, RIM writes:
"In building BlackBerry 10, we set out to create a truly unique mobile computing experience that constantly adapts to your needs. Our team has been working tirelessly to bring our customers innovative features combined with a best in class browser, a rich application ecosystem, and cutting-edge multimedia capabilities. All of this will be integrated into a user experience – the BlackBerry Flow – that is unlike any smartphone on the market today," said Thorsten Heins, President and CEO of Research In Motion. "Thanks to our strong partnerships with global carriers and a growing ecosystem of developers, we believe our customers will have the best experience possible with BlackBerry 10. We are looking forward to getting BlackBerry 10 in the hands of our customers around the world."
It is unclear whether the launch at the end of January will be a hard launch (i.e. whether actual product will go on sale that week), or whether it will be a soft launch with a later launch date -- possibly March, as
analysts have predicted
RIM's greatest strength is its loyal legion of business consumers. In recent months it has suffered a number of
high profile defections
as government agencies and enterprise deployments have looked to ditch their BlackBerries for more popular rival devices.
Perhaps the most painful single piece of news was the
U.S. Department of Defense
's quiet announcement that it would be working to support iPhones and Android handsets, as
possible replacements to BlackBerries
. However, the good news for RIM is that the switch is not yet final; for now the DOD is still supporting BlackBerries.
It's do-or-die time for veteran RIM. [Image Source: BGR]
If RIM can convince its critics that it's keeping up with the times in terms of hardware, core apps, third party apps, and overall user interface design, perhaps it can win back some of these waivering supporters.
But RIM knows -- or
, at least -- that BlackBerry 10 is a do-or-die release. If it fails to impress, RIM will almost certainly be
broken up and sold
, to preserve shareholder value. If it succeeds the veteran phonemaker may survive and live to fight another day.
This article is over a month old, voting and posting comments is disabled
This will be interesting..
11/12/2012 3:27:45 PM
The market has given RIM a 25% boost since their last earning's call, and we will get a better idea before this announcement.
I just don't know if they can woo the former BB diehards (like me) into coming back. Still love the product from an enterprise view, hoping they can deliver something for the consumer as well.
RE: This will be interesting..
11/13/2012 1:43:57 PM
Still love the product from an enterprise view
Why? Why have a middle man that requires 3rd party servers to function (BES) and requires your email to go through one other possible point of failure?
Every IT admin I have ever run across says they run from BES and would rather deal with exchange.
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