BlackBerry 10 Launch Event to be Held January 30
November 12, 2012 11:32 AM
comment(s) - last by
RIM loads its last bullets into the chamber
In what very well could be Research in Motion Ltd.'s (
) Alamo-esque final stand, the embattled Canadian smartphone maker will on January 30th announced finalized information about its operating system overhaul, BlackBerry 10.
in the testing stages
, the much-delayed
looks to advance the BlackBerry experience, bringing more modern graphical niceties and features such as near field communications. The new operating system, based on the acquired QNX Unix-like operating system, is accompanied by
a major hardware overhaul
. The new lineup will feature a mix of full touch-screen and half-height touch-screen + keyboard devices, with
and processing power bumped.
Of course, most of the features RIM is adding will only bring it up to speed with rivals like Google Inc. (
) and Apple, Inc. (
), so it remains to be seen whether RIM can even achieve its modest goal of
being in third place
(by beating Microsoft Corp.'s (
) Windows Phone 8 platform).
, RIM writes:
"In building BlackBerry 10, we set out to create a truly unique mobile computing experience that constantly adapts to your needs. Our team has been working tirelessly to bring our customers innovative features combined with a best in class browser, a rich application ecosystem, and cutting-edge multimedia capabilities. All of this will be integrated into a user experience – the BlackBerry Flow – that is unlike any smartphone on the market today," said Thorsten Heins, President and CEO of Research In Motion. "Thanks to our strong partnerships with global carriers and a growing ecosystem of developers, we believe our customers will have the best experience possible with BlackBerry 10. We are looking forward to getting BlackBerry 10 in the hands of our customers around the world."
It is unclear whether the launch at the end of January will be a hard launch (i.e. whether actual product will go on sale that week), or whether it will be a soft launch with a later launch date -- possibly March, as
analysts have predicted
RIM's greatest strength is its loyal legion of business consumers. In recent months it has suffered a number of
high profile defections
as government agencies and enterprise deployments have looked to ditch their BlackBerries for more popular rival devices.
Perhaps the most painful single piece of news was the
U.S. Department of Defense
's quiet announcement that it would be working to support iPhones and Android handsets, as
possible replacements to BlackBerries
. However, the good news for RIM is that the switch is not yet final; for now the DOD is still supporting BlackBerries.
It's do-or-die time for veteran RIM. [Image Source: BGR]
If RIM can convince its critics that it's keeping up with the times in terms of hardware, core apps, third party apps, and overall user interface design, perhaps it can win back some of these waivering supporters.
But RIM knows -- or
, at least -- that BlackBerry 10 is a do-or-die release. If it fails to impress, RIM will almost certainly be
broken up and sold
, to preserve shareholder value. If it succeeds the veteran phonemaker may survive and live to fight another day.
This article is over a month old, voting and posting comments is disabled
11/12/2012 12:31:42 PM
I think most people are questioning why wait for BB10 with all the other similar options available on the market now. There are too many unknowns just like WP8, however we know what to expect from WP8, but we have to wait 2 months for BB10.
This better be one amazing phone to keep people who are waiting from feeling they got cheated.
RE: Why Wait??
11/12/2012 2:08:59 PM
Has anyone been waiting for BB10 before buying? I just can't see it.
"A lot of people pay zero for the cellphone ... That's what it's worth." -- Apple Chief Operating Officer Timothy Cook
Pentagon Opens the Door to Ditching Blackberries for iPhones, Androids
November 1, 2012, 3:53 PM
ICE, ICE Baby! U.S. Immigration Office Dumps BlackBerry Smartphones for iPhones
October 22, 2012, 4:34 PM
Analyst: Don't Expect RIM's BB10 Until March 2013
October 9, 2012, 3:00 PM
RIM Beats Fiscal Q2 2013 Expectations Despite Device Sales Plunge, BB10 Phones Leak
September 27, 2012, 6:00 PM
RIM CEO: We Want to be in Third Place
September 26, 2012, 11:11 AM
New Photos Show “Assembled” iPhone 6, Protruding Camera Ring
August 20, 2014, 2:32 PM
ZTE Nubia 5S mini LTE 4.7" Smartphone Headed to U.S. for $280 Unlocked
August 20, 2014, 10:37 AM
AT&T Will Also Receive the HTC One (M8) for Windows
August 19, 2014, 9:27 PM
Sharp's "Edge-to-Edge" AQUOS Crystal Smartphone Coming to Sprint for $239 Off-Contract
August 19, 2014, 7:31 PM
After 34 Years With Microsoft, Steve Ballmer Parts Way to Focus on LA Clippers
August 19, 2014, 4:17 PM
HTC One (M8) for Windows Officially Announced for Verizon Wireless
August 19, 2014, 12:15 PM
Most Popular Articles
Lumia 830 Gets Major Upgrades Including New 20.1 Megapixel Toshiba Sensor
August 15, 2014, 6:00 PM
Windows Phone, BlackBerry Smartphone Market Share Falls to 2.5%, 0.5% Respectively
August 15, 2014, 9:44 AM
GM Concedes That the Cadillac ELR Doesn’t Really Compete with the Tesla Model S
August 15, 2014, 5:42 PM
Cell Phone Thief Calls 911 After Her Victim Chases Her and Her Male Cohort
August 14, 2014, 12:11 PM
Smarter Wired, Wireless Chargers Set to Shake Up Mobile Industry
August 14, 2014, 6:39 PM
Latest Blog Posts
Space Terrorism is a Looming Threat For the United States
Apr 23, 2014, 7:47 PM
Facebook Aims to Provide Internet to "Every Person in the World" with Drones, Satellites
Apr 1, 2014, 10:20 AM
Retail Mobile Sites Experience Outages in Light of Simplexity's Bankruptcy
Mar 14, 2014, 8:48 AM
Tesla vs. BMW: Who Has the Safer EV?
Feb 1, 2014, 2:56 PM
Justice Leaks Details of Next HTC One Two Flagship Phone
Dec 5, 2013, 4:04 PM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information