Samsung Eyes a Dive Into Lucrative Server Chip Market
November 8, 2012 4:48 PM
comment(s) - last by
New 64-bit ARM license may be put to use for more than just mobile consumer product
The list of server chipmakers developing solutions based on ARM Holdings plc's (
) proprietary reduced instruction set computer (RISC) architecture is growing. After announcements last year from the startup Calxeda -- an ARM Holdings subsidiary that is targeting low-power niche servers -- Advanced Micro Devices, Inc. (
rocked the market
with last week's announcement that it would be making ARM-based Opterons, utilizing ARM's new
64-bit Cortex-A50 intellectual property core
I. Samsung Next to the ARM Server Party?
suggest that Samsung Electronics Comp., Ltd. (
) may be preparing a new line of 64-bit ARM server chips to be deployed in 2014.
The rumors come after Samsung licensed ARM's new Cortex-A53 and Cortex-A57 intellectual property cores. The decision to license the Cortex-A57 was particularly interesting, given that ARM Holdings indicated it was a higher-performance core aimed largely at the server market.
Samsung is licensing ARM's server-geared Cortex-A57. [Image Source: ARM]
Currently, Samsung produces a line of smartphone and tablet processors under the brand name
. These ARM-based chips are produced at Samsung's in-house fabs and almost entirely go into Samsung's own smartphone and tablet designs. But Samsung is diversifying away from just tablets/smartphones.
It's working on potential Windows RT devices and recently unveiled a $249 USD Exynos 5 Dual (5250) based "ChromeBook". The
is a joint effort with Google Inc. (
) and runs
Google's new "Aura" user interface
II. Recent Hires Bring Server Savvy to Samsung
Simple financial figures would suggest ample incentive for Samsung to expand its efforts into server chips. While chipmaking tends to be a relatively low margin business, by nature, server chips sports some of the biggest profit returns in the industry, albeit being difficult to design.
More concrete clues to Samsung's potential aspirations come from the company's recruitment of Pat Patla to its growing team of chip design engineers at a new expansion of its Texas faculties. Mr. Patla was formerly the general manager and vice president of server processors at AMD.
Samsung has hired on top server chip designers at its Texas facility.
[Image Source: Let's Go Digital]
According to Nathan Brookwood, principal analyst at Insight 64, Samsung's approach may target lower cost points than AMD's own ARM server offerings, but be more minimalist in features. Specifically, he says that while Calxeda and AMD are baking networking and storage interfacing features onto their system-on-a-chips, Samsung might opt for a more basic multi-core server system-on-a-chip, leaving the other features to dedicated pieces of the chipset.
Overall ARM appears very well positioned for the new wave in the server market. The overall market trend is towards ubiquitous virtualization. Virtualization is inherently well suited for processors with many small cores, as each core can then handle one or two virtual machines. Thus a multicore ARM chip enjoys certain inherent advantages over x86 chips based on more monolithic core designs, which in turn necessitate more complex load balance schemes.
Samsung already enjoys close relationships with
top server makers Dell
, Inc. (
), as it
sells them DRAM
and storage products. Dell is currently testing 32-bit ARM servers, which use special chips from Marvell Technology Group ltd. (
), while HP is developing 32-bit servers with Calxeda.
Facebook, Inc. (
) is among the largest computing clients to have expressed interest in deploying an ARM server farm.
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RE: Poor AMD
11/8/2012 11:50:48 PM
Why buy the debt / liabilities? AMD will eventually have to layoff that engineering talent and auction off the patents. Samsung could have AMD the way nVidia had 3dfx.
But, AMD would not (willingly) sell itself until their x86 business is dead, at which point they will not have to worry about losing their license if they are purchased.
RE: Poor AMD
11/9/2012 12:38:36 AM
While I partially agree with your assessment... if they(AMD) do go into sell off mode, that means that it is to the highest bidder. Samsung may not acquire all that they would have if they had just out right bought them although it would be cheaper.
"Paying an extra $500 for a computer in this environment -- same piece of hardware -- paying $500 more to get a logo on it? I think that's a more challenging proposition for the average person than it used to be." -- Steve Ballmer
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