Print 8 comment(s) - last by hifloor.. on Nov 10 at 3:09 AM

New 64-bit ARM license may be put to use for more than just mobile consumer product

The list of server chipmakers developing solutions based on ARM Holdings plc's (LON:ARM) proprietary reduced instruction set computer (RISC) architecture is growing.  After announcements last year from the startup Calxeda -- an ARM Holdings subsidiary that is targeting low-power niche servers -- Advanced Micro Devices, Inc. (AMDrocked the market with last week's announcement that it would be making ARM-based Opterons, utilizing ARM's new 64-bit Cortex-A50 intellectual property core.

I. Samsung Next to the ARM Server Party?

Now analyst rumblings suggest that Samsung Electronics Comp., Ltd. (KSC:005930) may be preparing a new line of 64-bit ARM server chips to be deployed in 2014.

The rumors come after Samsung licensed ARM's new Cortex-A53 and Cortex-A57 intellectual property cores.  The decision to license the Cortex-A57 was particularly interesting, given that ARM Holdings indicated it was a higher-performance core aimed largely at the server market.

ARM Cortex
Samsung is licensing ARM's server-geared Cortex-A57. [Image Source: ARM]

Currently, Samsung produces a line of smartphone and tablet processors under the brand name Exynos.  These ARM-based chips are produced at Samsung's in-house fabs and almost entirely go into Samsung's own smartphone and tablet designs.  But Samsung is diversifying away from just tablets/smartphones.  

It's working on potential Windows RT devices and recently unveiled a $249 USD Exynos 5 Dual (5250) based "ChromeBook".  The new ChromeBook is a joint effort with Google Inc. (GOOG) and runs Google's new "Aura" user interface.

II. Recent Hires Bring Server Savvy to Samsung

Simple financial figures would suggest ample incentive for Samsung to expand its efforts into server chips.  While chipmaking tends to be a relatively low margin business, by nature, server chips sports some of the biggest profit returns in the industry, albeit being difficult to design.

More concrete clues to Samsung's potential aspirations come from the company's recruitment of Pat Patla to its growing team of chip design engineers at a new expansion of its Texas faculties.  Mr. Patla was formerly the general manager and vice president of server processors at AMD.

Samsung Austin Texas
Samsung has hired on top server chip designers at its Texas facility.
[Image Source: Let's Go Digital]

According to Nathan Brookwood, principal analyst at Insight 64, Samsung's approach may target lower cost points than AMD's own ARM server offerings, but be more minimalist in features.  Specifically, he says that while Calxeda and AMD are baking networking and storage interfacing features onto their system-on-a-chips, Samsung might opt for a more basic multi-core server system-on-a-chip, leaving the other features to dedicated pieces of the chipset.

Overall ARM appears very well positioned for the new wave in the server market.  The overall market trend is towards ubiquitous virtualization.  Virtualization is inherently well suited for processors with many small cores, as each core can then handle one or two virtual machines.  Thus a multicore ARM chip enjoys certain inherent advantages over x86 chips based on more monolithic core designs, which in turn necessitate more complex load balance schemes.

Samsung already enjoys close relationships with top server makers Dell, Inc. (DELLand Hewlett-Packard Comp. (HPQ), as it sells them DRAM and storage products.  Dell is currently testing 32-bit ARM servers, which use special chips from Marvell Technology Group ltd. (FRA:MVL), while HP is developing 32-bit servers with Calxeda.

Facebook, Inc. (FB) is among the largest computing clients to have expressed interest in deploying an ARM server farm.

Source: ComputerWorld

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Poor AMD
By Soulkeeper on 11/8/2012 8:00:00 PM , Rating: 5
Competing with samsung is likely to be almost as hard as competing with intel. Samsung is a behemoth.

RE: Poor AMD
By V-Money on 11/8/2012 11:02:50 PM , Rating: 2
Since you said that I was just thinking...what if Samsung just bought out AMD. In my mind this seems like a great idea since it would give AMD much needed capital and give Samsung a great selection of engineers. Maybe they could give Intel a run for their money on the x86 side of things while maintaining their advantage on the ARM side of things.

RE: Poor AMD
By Schadenfroh on 11/8/2012 11:50:48 PM , Rating: 2
Why buy the debt / liabilities? AMD will eventually have to layoff that engineering talent and auction off the patents. Samsung could have AMD the way nVidia had 3dfx.

But, AMD would not (willingly) sell itself until their x86 business is dead, at which point they will not have to worry about losing their license if they are purchased.

RE: Poor AMD
By ViroMan on 11/9/2012 12:38:36 AM , Rating: 3
While I partially agree with your assessment... if they(AMD) do go into sell off mode, that means that it is to the highest bidder. Samsung may not acquire all that they would have if they had just out right bought them although it would be cheaper.

RE: Poor AMD
By inperfectdarkness on 11/9/2012 3:15:34 AM , Rating: 2
Samsung + AMD + Qualcomm

now THERE'S a merger.

RE: Poor AMD
By kattanna on 11/9/2012 12:11:49 PM , Rating: 2
Maybe they could give Intel a run for their money on the x86 side of things

I'm sure there is a clause in the cross licensing agreement AMD has with intel that allows them to produce x86 chips, that if sold to another company, the deal would end, therefore the acquiring company would not have valid licenses to make such chips.

I wouldnt be surprised if that was something AMD and intel wanted in such an agreement as it would benefit them both.

RE: Poor AMD
By silverblue on 11/9/2012 12:37:26 PM , Rating: 2
Plus, at the same time, the purchase might not be allowed to go ahead as it means Intel would have to relinquish their x86-64 license as a result of AMD leaving the contract. Intel would find themselves only having one 64-bit architecture and they're hardly going to push Itanium out of its little niche into bigger things.

RE: Poor AMD
By hifloor on 11/10/2012 3:09:07 AM , Rating: 2
I believe it is the case that AMD doesn't have full control of their x86 license. That is, they can't sell it, and if AMD gets acquired, the license doesn't necessarily go with it. However, the x86-64 license might give AMD/potential buyers the leverage they need over Intel - let the x86 license transfer, and leave the cross-licensing agreements in place.

I'd bet, though, that Intel would squeeze AMD on the x86-64 license and the AMD board would be stupid enough to sell it. Plus, Intel probably wouldn't look too kindly on letting the x86 license go to Samsung, who are already competing to a degree (Exynos against Medfield) and have all but announced their intention to step on Intel's toes (picking up a 64-bit ARM license.)

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