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Toyota said that a new redesigned Prius wouldn't launch for more than a year

Toyota said it is considering making a significant change to the design of its wedge-shaped Prius.

According to the automaker, it hasn't chosen a new design for the Prius yet, but it is trying to determine whether to "evolve it," or "really evolve it." It is currently reviewing clay-model prototypes for the new Prius design.

"There's an undercurrent among most people that they're ready for a new Prius look," said Chris Hostetter, Toyota's vice president for strategic planning in the U.S. "Maybe our architecture has been a little bit similar for the last two generations."

The Prius, which was first launched in Japan in 1997 and the U.S. in 2000, had an exterior design that was altered from Toyota's Yaris sedan.

A second generation Prius was released in 2003, where it received the raked hood and windshield. From 2003 to 2004, Prius sales increased dramatically from 43,162 to 125,742.

The third-generation Prius pushed fuel efficiency (and sales) even further, while the Prius c was introduced with fuel economy ratings of 50 mpg combined.

Back in May of this year, the Prius family was named the third best-selling vehicle line in the world.

Toyota said that a new redesigned Prius wouldn't launch for more than a year.

Jonny Lieberman, senior features editor at Motor Trend, recently spoke with his sources at Toyota and shared a bit of secret info about the next Prius. Lieberman hinted that the next Prius will have a fuel economy rating of 60 mpg. This shouldn't be too hard to achieve assuming a lighter vehicle weight, more powerful electric motor, and a switch from NiMH to lithium-ion batteries.

Source: The Detroit News



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RE: Toyota
By Ammohunt on 11/9/2012 11:54:33 AM , Rating: 2
285k miles on my 2004 Prius with about $1500 of non-normal maintainace costs does more then generate trust for me...i used to be a huge GM fan.


RE: Toyota
By Pirks on 11/9/2012 12:45:04 PM , Rating: 2
100k on my 2000 toyota echo without a single mechanic visit to repair anything pretty much warranties I'm a lifetime toyota customer now. unless their quality goes down and my next toyota will start breaking down on me before turning 20 years old (that's how old toyotas get before they start to break down)

granted, I've been doing regular maintenance like wheel alignment every three years, regular oil changes, and I don't drive it hard because i'm smart hence I never rush from one traffic light to another :P but still color me impressed with toyota's reliability

driven it a few years in vancouver, a few years in toronto and now a few years in bellevue, so mostly not harsh climate and not much exposure to salt (which helps with reliability, I understand that)


RE: Toyota
By ChronoReverse on 11/9/2012 7:44:04 PM , Rating: 2
Yeah, I'm not a long-time driver yet but 70k on my Matrix and not a single issue. I honestly don't think I'll have any problems for another 8 years too.


RE: Toyota
By Pirks on 11/9/2012 8:04:53 PM , Rating: 2
my bro has 160k on his matrix he got brand new 8 years ago and indeed nothing happened to him so far besides oil changes and brake pad changes. like I said when jd power keeps bestowing toyota with best in class reliability awards, this is not done for looks or for bribes, looks like these japs truly deserve it. at least from my extended family experience and from my buddies experience (most buddies own camrys of various years, including the one that's 20 year old and STILL doesn't seem to go to retirement anytime soon :P)


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