Samsung Galaxy S III Pushes Ahead of the iPhone 4S in Q3
November 8, 2012 9:42 AM
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iPhone 5 is expected to take the top spot in Q4
Research firm Strategy Analytics has announced its smartphone market share numbers for Q3 2012. The numbers show that Samsung Galaxy S III overtook the Apple iPhone 4S to become the world's best selling smartphone for Q3.
Samsung shipped 18 million Galaxy S III smartphones during Q3 of 2012. The quantity of units shipped gave Samsung's smart phone 11% of the smartphone market globally. Strategy Analytics attributes the Galaxy S III's large touchscreen and extensive distribution around the world along with generous operator subsidies as the main reasons for the smartphones success.
Apple shipped 16.2 million iPhone 4S smartphones, giving it second place in the global smartphone market. Much of the reason that the iPhone slipped from the top spot was because consumers were holding off to purchase the anticipated
at the end of Q3. Apple shipped 6 million units of the iPhone 5 in Q3 of 2012 with very little time on market.
The total number of smartphones shipped in Q3 of 2012 added up to 167.8 million.
The Samsung Galaxy S III grew its market share significantly between Q2 of 2012 and Q3 growing from 3.5% to 10.7% of the global market. Comparatively, the iPhone 4S slipped from 12.7% of the market in Q2 of 2012 to 9.7%. The brand-new iPhone 5 grabbed 3.6% of the market.
However, the research firm expects the win for Samsung to be very short-lived. Strategy Analytics says that it expects the iPhone 5 to out ship the Galaxy S III in Q4 2012 allowing the iPhone to regain the title as the world's most popular smartphone.
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RE: Wow, Samsung finally beat a year old phone with their NEW phone.
11/8/2012 4:43:44 PM
Certainly. The bulk of Android handset sales are cheap low end devices. Cheap or free phones like the ones you can grab at Boost Mobile or in developing nations are very popular, but they are not in the same class as something like the iPhone 5 or the Galaxy S3.
Usage numbers make this even more clear. The bulk of Google's mobile revenue, over half of smartphone web traffic, and the bulk of app downloads and profit, all come from the iPhone despite it being only a fraction of the market. Low end Android hardware isn't going to see much "smartphone" use.
Android has the majority of the smartphone market, there is no question of that. That number also mainly consists of low end devices, which is something that many people here seem to ignore. I'm ok with it either way, it has no effect on the superior quality of the iPhone 5 hardware and the iOS ecosystem. Its the same reason I don't care that PC games are far behind console games in sales; it doesn't change the fact that PC gaming is better in the ways that I value. Popularity is only valuable in terms of receiving third party support, like how WP should have a better ecosystem (great SDK and a marketplace that protects developer profits) but low user numbers are holding that back. As long as a platform is profitable enough for third parties, then overall popularity doesn't really matter.
I'd be curious to see a comparison limiting things only to the high end. The 4S moved 30 million units in less time than the S3, the old 4S sold less than 2 million fewer units than the S3 in the same time period (surprising), and the iPhone 5 is selling about twice as fast as the 4S.
"A lot of people pay zero for the cellphone ... That's what it's worth." -- Apple Chief Operating Officer Timothy Cook
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