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iPhone 5 is expected to take the top spot in Q4

Research firm Strategy Analytics has announced its smartphone market share numbers for Q3 2012. The numbers show that Samsung Galaxy S III overtook the Apple iPhone 4S to become the world's best selling smartphone for Q3.

Samsung shipped 18 million Galaxy S III smartphones during Q3 of 2012. The quantity of units shipped gave Samsung's smart phone 11% of the smartphone market globally. Strategy Analytics attributes the Galaxy S III's large touchscreen and extensive distribution around the world along with generous operator subsidies as the main reasons for the smartphones success.

Apple shipped 16.2 million iPhone 4S smartphones, giving it second place in the global smartphone market. Much of the reason that the iPhone slipped from the top spot was because consumers were holding off to purchase the anticipated iPhone 5 at the end of Q3. Apple shipped 6 million units of the iPhone 5 in Q3 of 2012 with very little time on market.
 
The total number of smartphones shipped in Q3 of 2012 added up to 167.8 million.

The Samsung Galaxy S III grew its market share significantly between Q2 of 2012 and Q3 growing from 3.5% to 10.7% of the global market. Comparatively, the iPhone 4S slipped from 12.7% of the market in Q2 of 2012 to 9.7%. The brand-new iPhone 5 grabbed 3.6% of the market.
 
However, the research firm expects the win for Samsung to be very short-lived. Strategy Analytics says that it expects the iPhone 5 to out ship the Galaxy S III in Q4 2012 allowing the iPhone to regain the title as the world's most popular smartphone.

Source: Strategy Analytics





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