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Print 39 comment(s) - last by Milliniar.. on Nov 7 at 4:55 PM


  (Source: AP)
Is Ballmer eying market penetration with his 7-inch surprise?

Amazon.com, Inc. (AMZN) vaulted itself into that tablet discussion overnight with its hot 7-inch Kindle Fire tablet last holiday season.  That in turn inspired Google Inc. (GOOG) and ASUSTek Computer Inc. (TPE:2357) to pop in a 7-incher of their own -- the Nexus 7.  Even Apple, Inc. (AAPL) looked to jump on the bandwagon, although its iPad Mini offering came up a bit short thanks to a relatively meager screen resolution and hardware set.

Microsoft Corp. (MSFT), as has often been the case recently, is arriving a bit late to the party. But according to The Verge, CEO Steve Ballmer has big plans to penetrate this growing market, and in the process add a new member to the Xbox brand.

Like Google's Nexus brand, Microsoft offers a 10-inch tablet, and is rumored to be cooking up a 4-inch Surface smartphone up.  That leaves one gaping hole in the lineup.

Microsoft's looks to fill that void with a high-end gaming device that supports current Xbox peripherals, sports a custom ARM processor, and uses high-bandwidth RAM.  The device will run a custom Windows kernel.

A working title for the tablet is "Xbox Surface".


Microsoft is reportedly planning to make a "baby" Surface tablet.

Of course it isn't unthinkable to that Microsoft could abort the fledgling tablet.  After all, that's what it did after conceiving and incubating the Courier concept for months.  It would take Microsoft two years after the death of Courier to finally pop its first first-party tablet hardware out.

The new device may join the upcoming "Xbox 720".  But unlike the Xbox 720, which will likely be built by traditional Chinese third-party mass-manufacturers, the Xbox Surface may be built at the same secret facility as the original Surface.  Microsoft has not disclosed the location of that lower-volume facility, but some rumors suggest that Microsoft built its own small factory in China to keep a tighter grip on the production process.

Source: The Verge



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LOL
By Cheesew1z69 on 11/6/2012 2:24:30 PM , Rating: 5
quote:
Is Ballmer eying market penetration with his 7-inch surprise?
BUAHAHAHAHA!




RE: LOL
By NellyFromMA on 11/6/2012 2:35:36 PM , Rating: 2
Haha this creeped me out quite a bit


RE: LOL
By aurareturn on 11/6/2012 2:43:07 PM , Rating: 2
7 inch is above average. Just saying...


RE: LOL
By daveinternets on 11/6/2012 2:54:28 PM , Rating: 2
Is there no end to crazy Ballmer pictures?!?

I feel like I see a new one every time a new M$ article is posted.


RE: LOL
By amanojaku on 11/6/2012 3:18:34 PM , Rating: 4
The picture is appropriate, considering his discussion of market penetration...


RE: LOL
By theapparition on 11/6/2012 3:06:02 PM , Rating: 5
quote:
That in turn inspired Google Inc. // to pop in a 7-incher of their own

quote:
although its iPad Mini offering came up a bit short

quote:
CEO Steve Ballmer has big plans to penetrate this growing market

quote:
That leaves one gaping hole in the lineup.

quote:
Microsoft built its own small factory in China to keep a tighter grip


Did I get all the double entendre's?


RE: LOL
By GulWestfale on 11/6/2012 4:27:18 PM , Rating: 4
well they're not that difficult to get, this is dailytech, not shakespeare.

on topic:
i have wondered why there isn't more focus on tablets as gaming machines. a tegra 3 tablet, hooked up to an HDTV, with a bluetooth playstation controller would be a killer home console/mobile device. why has nobody tried to cash in on that? maybe MS will be the first to that party?

also, has anyone else noticed that steve ballmer tends to look like a deranged otto waalkes?


RE: LOL
By Milliniar on 11/7/2012 4:55:32 PM , Rating: 2
while not a tablet. the Ouya is a tegra 3 android powered console. and the wikipad has a hdmi out so it could do it. Not too sure about the other gaming tablets but they probably could too.


RE: LOL
By copy_editor on 11/6/2012 9:24:26 PM , Rating: 3
missed a few...

quote:
add a new member to the Xbox brand.

quote:
looks to fill that void

quote:
abort the fledgling tablet. ... after conceiving and incubating the Courier concept ... to finally pop its first first-party tablet hardware out.


(ok, that one's kind of gross)


RE: LOL
By FITCamaro on 11/6/2012 3:54:47 PM , Rating: 4
Bravo Jason on the wording.


RE: LOL
By Aloonatic on 11/7/2012 1:44:02 AM , Rating: 3
Looking at that photo, the surprise isn't in the length, but the diameter.

#eyewatering


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