Print 22 comment(s) - last by kattanna.. on Nov 7 at 9:33 AM

Cable companies team up with Stanford to try to keep customers interested

Jerald Kent, chief executive of Cequel Communications and co-founder of Charter Communications, Inc. (CHTR), recently complained to Reuters that the cable industry is getting stale.  He comments, "[The industry needs to] get re-energized.  Part of the message is this is not your grandmother's cable business."

The cable industry has suffered hundreds of thousands of customer defections in recent months amid a lagging economy.  And while it pulled in $97.6B USD last year and fed streams to 57 million customers, its long-term future is unclear in the internet age.

To that end top cable companies are collaborating to form an "innovation funnel", located in the heart of Silicon Valley.

Managed by Louisville, Colo.-based CableLabs, an industry nonprofit research and development consortium, the new center will open in mid-2013 and house a number of engineers looking to experiment with ambitious GUIs and interactive options to reinvigorate the increasingly tired cable television space.

The new lab is located in the heart of gleaming Silicon Valley. [Image Source: Kidder Mathews]

CableLabs already had a small outpost in San Francisco, but the new Bay Area facility will greatly expand its local presence.  The industry entity is looking to partner up with Stanford University for academia-industry joint projects.

Aside from re-skins of traditional cable offerings, these "co-innovation labs" will reportedly explore ways of offering up faster, better cable services to mobile devices.

Comments Comcast Corp.'s (CMSCA) cable CEO Neil Smit -- also a CableLabs board member -- "Mobile is growing and we want to provide our services in mobile format.  Wi-Fi is a very important part of our business, both indoor and outdoor aspects of it."

Source: Reuters

Comments     Threshold

This article is over a month old, voting and posting comments is disabled

By jardows on 11/6/2012 5:43:41 PM , Rating: 3
How about "innovating" good customer service?

RE: Innovation?
By Motoman on 11/6/2012 9:37:44 PM , Rating: 2
That would cut into their profit margin.

RE: Innovation?
By Mathos on 11/7/2012 12:56:23 AM , Rating: 2
I don't know, when I had charter I never had problems getting customer service when I needed it. Other than they tend to drag their feet on getting a tech to your place if there's a problem with your line.

The issues I do have with most cable services though. When someone orders your service, and they live in your service area,Don't take 2 to 3 weeks to get their service hooked up. In that case I literally lived half a mile from the local cable center, where they kept their trucks. They offer crap for regular packages, and want you to bundle to get what you want. Instead like others have said, offer channels ale`cart, so I don't have to skim through the channels I never watch. Or offer everything on demand, with a simple menu of whats available to be watched. That way I don't need a DVR and can watch my shows when I have the chance to.

Offer it at reasonable prices.

"You can bet that Sony built a long-term business plan about being successful in Japan and that business plan is crumbling." -- Peter Moore, 24 hours before his Microsoft resignation

Most Popular ArticlesAre you ready for this ? HyperDrive Aircraft
September 24, 2016, 9:29 AM
Leaked – Samsung S8 is a Dream and a Dream 2
September 25, 2016, 8:00 AM
Inspiron Laptops & 2-in-1 PCs
September 25, 2016, 9:00 AM
Snapchat’s New Sunglasses are a Spectacle – No Pun Intended
September 24, 2016, 9:02 AM
Walmart may get "Robot Shopping Carts?"
September 17, 2016, 6:01 AM

Copyright 2016 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki