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The king of tablets continues its reign

The "iPad train" continues to roll over the competition and bring in massive profits for Apple. Apple announced the fourth generation iPad and the new iPad mini two weeks ago, and both officially launched on Friday.
 
Today, Apple announced that it sold three million Wi-Fi only fourth generation iPads and iPad minis during the first three days of availability. This is double the figure of the 1.5 million third generation iPads with Wi-Fi that were sold during its launch weekend in March. Unfortunately, Apple doesn't break down the sales mix between the two devices, but we'd assume that the cheaper iPad mini made up the bulk of the sales.
 
Apple is only talking about Wi-Fi versions of the fourth generation iPad and iPad mini because the LTE version of those tablets won’t ship until mid-November.

 
“Customers around the world love the new iPad mini and fourth generation iPad,” said Apple CEO Tim Cook. “We set a new launch weekend record and practically sold out of iPad minis. We're working hard to build more quickly to meet the incredible demand.”
 
For those who need a refresher, the iPad mini starts at $329 (16GB), includes an A5 processor, and a 7.9" display with a resolution of 1024x768. The fourth generation iPad looks exactly like its third generation predecessor, but includes a faster A6X processor and a new HD camera for FaceTime.

Source: Apple



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"practically sold out"
By hughlle on 11/5/2012 1:48:22 PM , Rating: 2
This phrase caught my eye. "practically sold out of iPad minis. We're working hard to build more quickly to meet the incredible demand"

If this were to be accurate, even working on a half half sales basis, if they sold 1.5 million mini's in 3 days, can they really produce them at the level of say 500,000 mini's a day? Sounds like typical advertising hogwash to me. Or is it that following the initial surge sales figures plummet?




RE: "practically sold out"
By Gio6518 on 11/5/2012 1:54:44 PM , Rating: 2
quote:
This phrase caught my eye. "practically sold out of iPad minis. We're working hard to build more quickly to meet the incredible demand"


It's part of their marketing strategy........see video

http://www.youtube.com/watch?v=EaHUpWuqNHY


RE: "practically sold out"
By aliasfox on 11/5/2012 4:16:00 PM , Rating: 2
No, of course not. But you're not going to have that same level of demand after the first couple of weeks - that's why Apple announces these products a week or so in advance, just to get people salivating.

Three million in 3 days =/= 90 million in a quarter. Even in the holiday quarter, they'll probably sell about 1/4 of that amount, pretty heavily loaded to:

- Launch week. Has mindshare due to fresh launch and reviews
- The week after Thanksgiving. Gift sales

I'd be surprised (but not shocked) if they get to 30 million units of iPad (all types), but no way will it sustain the same sales rate as launch week.


"Mac OS X is like living in a farmhouse in the country with no locks, and Windows is living in a house with bars on the windows in the bad part of town." -- Charlie Miller

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