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Ballmer makes the pitch for Windows Phone 8

Windows Phone barely registers in the minds of customers looking to purchase smartphones. Most of the general populous walking into a mobile store these days has already predetermined that they will select an iPhone or one of the members from the growing Android Army. RIM's Blackberry OS and Windows Phone are continuing to take a backseat in the lucrative smartphone market.
With this is mind, Microsoft CEO Steve Ballmer is still confident that things will change with Windows Phone 8. The recently launched smartphone operating system definitely looks slick, but is it compelling enough to attract not only new customers, but also legions of developers to make the platform thrive?

In a recent launch event in Israel, Ballmer seemed to disregard RIM and said that Microsoft is working with a number of OEM partners to make Windows Phone 8 a "really strong third participant" in the market.
Ballmer also went on to say that Windows Phone is "still relatively small", but that he "Expect[s] the volumes on Windows Phone to really ramp quickly."
When it comes to enthusiasm for the platform, we know that Ballmer is all in. The boisterous CEO recently narrated a commercial that showcases the highlights of Windows Phone 8.

Source: Reuters

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RE: Not available
By MartyLK on 11/5/2012 12:16:19 PM , Rating: 2
I still have a WP7 phone. But that's only because it's way past the return period and it's worthless as a sale item. It's burdened with a dead system - WP7. I made the mistake of believing MS was going to be a strong runner in the smartphone arena with all of the hype leading up to WP7's release 2 years ago. Not only was WP7 *not* a strong runner, but it wasn't even viable and would be dead in 2 years. What's that say for WP8? Will it be a viable system or will it be dead in 2 years also?

All I know as a consumer, I'm not willing to chance it and will avoid any mobile system from MS. There just is absolutely zero need to look anywhere else than Android right now. Android can do it all.

RE: Not available
By Etsp on 11/5/2012 2:30:26 PM , Rating: 2
Sadly, it turns out that Microsoft's strategy was that WP7 was to be a bridge between Windows Mobile 6 and WP8. In this, they have succeeded. Though they certainly didn't market it as such.

The major feature to my mind regarding WP8 is the ability to run natively coded apps. This makes porting apps from other platforms much much easier. I wouldn't be surprised to see a big jump in WP8 apps compared to WP7 as a result of this.

As far as getting abandoned in a dead system is concerned, most Android phones don't seem to get updated to the latest and greatest, but rather are left behind. iOS was better about this, but they still cut features on older devices.

Microsoft seems to have done this feature cutting and device abandoning faster with WP7 to WP8, but that is only a single datapoint. It doesn't establish a trend. Hopefully, it won't and WP8 devices will get software updates for at least a couple years. We just have to wait and see.

RE: Not available
By MartyLK on 11/5/2012 3:51:41 PM , Rating: 2
As far as getting abandoned in a dead system is concerned, most Android phones don't seem to get updated to the latest and greatest, but rather are left behind. iOS was better about this, but they still cut features on older devices.

This isn't the case with Google branded phones. Google's older Nexus phones, like the Nexus S which is several years old, are still being officially updated to the latest software, including currently Android 4.1.2 and will receive Android 4.2.

Any OEM Android phone is subject to the OEM's choices. Samsung tends to update 1 to 2 year old phones with current software. HTC tends to do about the same. But there are some OEMs, like Motorola, for instance, who usually (note: not always) won't even update brand new devices. With them, what you get when you buy it is all it will ever have.

But as far as Google goes, their phones and devices receive updates as soon as new software is released. However, having said that, if any of Google's devices happen to be carrier branded - like the Nexus S, any proposed software updates require the carrier's approval and testing phase before it will be released to the device.

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