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Ballmer makes the pitch for Windows Phone 8

Windows Phone barely registers in the minds of customers looking to purchase smartphones. Most of the general populous walking into a mobile store these days has already predetermined that they will select an iPhone or one of the members from the growing Android Army. RIM's Blackberry OS and Windows Phone are continuing to take a backseat in the lucrative smartphone market.
With this is mind, Microsoft CEO Steve Ballmer is still confident that things will change with Windows Phone 8. The recently launched smartphone operating system definitely looks slick, but is it compelling enough to attract not only new customers, but also legions of developers to make the platform thrive?

In a recent launch event in Israel, Ballmer seemed to disregard RIM and said that Microsoft is working with a number of OEM partners to make Windows Phone 8 a "really strong third participant" in the market.
Ballmer also went on to say that Windows Phone is "still relatively small", but that he "Expect[s] the volumes on Windows Phone to really ramp quickly."
When it comes to enthusiasm for the platform, we know that Ballmer is all in. The boisterous CEO recently narrated a commercial that showcases the highlights of Windows Phone 8.

Source: Reuters

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By Gurthang on 11/5/2012 11:40:44 AM , Rating: 3
"If 99.999% of customer's don't care, why has Android a market share of 75%?"

Because there is a metric ton of cheap Andorid devices out there which attempt to fit just about every market segment they can find. That along with a few "flagship" phones to attract people to give them a look. But don't confuse that with any sort of loyaity to Android on the part of the general populace.

Let me be clear here I have been using a rooted and romed 'droid for years now. And I like having access to the OS like I do on my PCs. But Android is often a messy and buggy excuse of a OS and the ROMs and tweaks only make it worse. The vendors are perpetually late getting updates out to older devices if they ever even bother to update them at all, thus leaving you to the whims of the folks making the hacked ROMs. It can be fun to mess with a phone like that and to show off when it works well but some days I just want things to work without additional work or waiting. Also citing "hacker" features as reasons for people to buy the phones is just plain silly. Most folks who buy smartphones could care less about anything you mentioned. So please stop confusing your desires for what most people want.

Windows Phone has its problems to be sure but there are some things it does very well. Power and CPU management come to mind, something Android could learn a thing or two from.

To me the big "sins" of WP7+ is common lack of swapable batteries and expandable memory followed by limited ability to customize the interface. Oh and any device that can't emulate a USB key, Camera, or media player when plugged in via USB to access the user files stored on it is also fail. (I accept tools for getting access to cool features or helping sync/back-up but I always want the basics availible.)

"Intel is investing heavily (think gazillions of dollars and bazillions of engineering man hours) in resources to create an Intel host controllers spec in order to speed time to market of the USB 3.0 technology." -- Intel blogger Nick Knupffer

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