Android Tablets Gain Ground, Apple Slides in Q3 2012 Market Share
November 5, 2012 3:12 PM
comment(s) - last by
Samsung is among the big winners
According to the International Data Corp. (
), one of the world's largest sources of business analysis, the tablet market shifted dramatically over the last year.
A year ago nearly three out of every five tablets sold was an iPad (59.7 percent). This year, as sales rose, Apple, Inc.'s (
) share shrank – now; roughly 1 out of every 2 tablets is an iPad (50.4 percent).
Samsung Electronics Comp., Ltd. (
) today accounts for nearly 1 in 5 units sold. It has an 18.4 percent market share and moved 5.1m units in the quarter, despite
bans from Apple
hindering its sales in multiple key markets.
Computer Inc.'s (
) now has 8.6 percent of the total market (2.4m units). That was good enough to place ASUS into a virtual dead heat with Amazon.com, Inc. (AMZN) a newcomer that now holds 9.0 percent of the market (2.5m units shipped). Amazon also uses Android, albeit a heavily modified version of that has branched off the base code.
The Hong Kong-based Lenovo Group, Ltd. (
) cracked the top 5 with 400,000 units sold, which gives you an idea of how poorly the "other" OEMs -- such as Research in Motion, Ltd. (
How Q4 will shape up, though, will be the really interesting thing to see. Google Inc. (
) will have to wait to see whether it gains or loses ground in the tablet market, as its
new Nexus tablets
take on offerings based on Microsoft Corp.'s (
) Windows 8/RT. But ultimately, the biggest loser may be Apple, as OEMs like Samsung and ASUSTek will be offering up twice the competitive offerings with Windows 8/RT designs alongside Androids.
Samsung tablets dominated in Q3, tripling their anemic 2011 sales.
, the IDC program manager who published the report, comments, "Samsung took advantage of an opportunity in the second quarter. The company offers a wide range of tablet offerings across multiple screen sizes and colors, and that clearly resonated with more buyers this quarter. Its growth to 18.4% of worldwide market share during the quarter represents the first time a competitor has attained this level of share since the original launch of the iPad.
"Competitors are turning up the pressure on market leader Apple. With the recent introduction of a number of Windows 8 and Windows RT tablets, consumers now have a third viable tablet platform from which to choose. However, price points are critical in tablets, and Microsoft and its partners will have a tough time winning a share of consumer wallet with price points starting at $500."
While Reith seems relatively pessimistic on Windows 8/RT tablets' pricing, another interesting emerging storyline is how tablets carrying Intel Corp. (
) chips (Windows 8) will fare versus tablets carrying the standard ARM Holdings plc. (
) derived chips (Windows RT, Android, iOS).
Tablets with Intel chips thus far appear to be carrying
a relatively hefty price premium
($200 USD or more), compared to their ARM counterparts, but will be substantially more powerful while offering similar battery life.
This article is over a month old, voting and posting comments is disabled
RE: My analysis...
11/6/2012 3:10:33 PM
I'm not saying things won't go bad for Apple. I'm also not saying they will go well. In fact, most of your points indicate uncertainty due to a rapidly changing market, and nothing more
Also, RIM never had anywhere close to the type of money that Apple has, right now. Apple's got national debt level numbers IN CASH sitting around. Apple could give away 600,000,000 iPad mini's ($120Bil/$200), or run the company at a loss for a really long time - just using the money in their cash reserves.
“We do believe we have a moral responsibility to keep porn off the iPhone.” -- Steve Jobs
AT&T Sells Atom-Powered Samsung ATIV Smart PC Tablet for $799
November 5, 2012, 12:26 PM
Google Talks Nexus Strategy Amid Nexus 4, Nexus 10 Launch
November 5, 2012, 10:43 AM
ASUS's Wild Growth Continues in Tablet, Notebook Markets Bump Earnings 40%
October 30, 2012, 3:08 PM
Ban Upheld on Galaxy Tab 10.1 Despite Jury Verdict
September 19, 2012, 8:17 AM
Some High-End Luxury Watchmakers Crack Down Hard on Smartwatch Faces
November 26, 2014, 1:28 AM
Microsoft Admits Lumia 925 and 1020 Have Sleeping Sickness, Bug Fix is Planned
November 24, 2014, 1:12 PM
Report: Samsung Galaxy S5 Sales Have Come in 40% Below Projections
November 24, 2014, 6:58 AM
Quick Note: Google Chromebooks Now Coming with 1TB of Google Drive Space
November 21, 2014, 1:20 PM
Xiaomi Aims to be #1 Smartphone OEM Within 10 Years, Apple Urges Caution
November 21, 2014, 9:33 AM
Quick Note: Samsung's Request to Dismiss Microsoft Lawsuit is Rejected
November 20, 2014, 12:53 PM
Most Popular Articles
Uber Exec Threatens to "Spend Millions" to Stalk Female Reporter and Her Family
November 19, 2014, 12:31 PM
Apple Replaces “FREE” Label with “GET” on App Downloads in iTunes App Store
November 19, 2014, 5:38 PM
Rand Paul Casts Crucial "No" Vote on Obama-Backed PATRIOT Act Renewal Bill
November 19, 2014, 5:15 PM
FTC Announces Crackdown on Computer Speedup/Tech Support Scams
November 20, 2014, 1:40 PM
Wal-Mart: Miss Thanksgiving, Get Xbox One + Master Chief Collection for $299
November 17, 2014, 9:40 PM
Latest Blog Posts
Costco Gives Employees Thanksgiving Off; Wal-Mart Leads "Black Thursday" Charge
Oct 29, 2014, 9:57 PM
"Bear Selfies" Fad Could Turn Deadly, Warn Nevada Wildlife Officials
Oct 28, 2014, 12:00 PM
The Surface Mini That Was Never Released Gets "Hands On" Treatment
Sep 26, 2014, 8:22 AM
ISIS Imposes Ban on Teaching Evolution in Iraq
Sep 17, 2014, 5:22 PM
Space Terrorism is a Looming Threat For the United States
Apr 23, 2014, 7:47 PM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information