Google Talks Nexus Strategy Amid Nexus 4, Nexus 10 Launch
November 5, 2012 10:43 AM
comment(s) - last by
Google changes gears with branded products
Google Inc. (
over the smartphone market in
, even as it has
struggled with profitability
intellectual property concerns
But the taste of success in the mobile space has left Google hungry. Amid mostly
weak tablet efforts by OEMs
, Google has opted for a bold strategy that is
to Microsoft Corp.'s (
-- offering a compelling array of branded options, while continuing to offer OEMs opportunity to produce their own branded product by offering licensing opportunities.
the Nexus family grew
into a product trio -- a phone (4-inches), a mid-size tablet (7-inches), and a full-size tablet (10-inches).
I. The Product
Here's a quick recap of the changes/new stuff:
OEM partner: LG Electronics (
4.7-inch True HD IPS PLUS (1280x768 pixels)
1.5 GHz quad-core SnapDragon 4 by Qualcomm, Inc. (QCOM)
: Adreno 320
8/16 GB (
8MP, AF, LED flash (rear); 1.3MP (front):
: HSPA+ (no LTE), 802.11 b/g/n
NFC, wireless charging, BlueTooth 4.0
Android 4.2 (Jelly Bean v2)
OEM partner: ASUSTek Computer Inc. (
7-inch Asus TruVivid (1280x800 pixels)
1.3 GHz quad-core Tegra 3 by NVIDIA Corp. (NVDA)
: 416 MHz 12-core GeForce ULP (NVIDIA)
1 GB DDR3L
16 GB ($199) or 32 GB ($249) (
: HSPA+ (no LTE) for +$50, 802.11 b/g/n, BlueTooth 3.0
Android 4.1 (Jelly Bean v1), upgrade to 4.2 this month
OEM partner: Samsung Electronics Comp., Ltd. (
10.1-inch PLS-backlit display (2560x1600 pixels)
1.7 GHz dual-core Cortex-A15
: Mali T-604 (ARM Holdings plc (LON:ARM)
2 GB LPDDR3
16 GB ($399) or 32 GB ($499) (
5MP, AF, flash (rear)/1.9MP (front):
: 802.11 b/g/n, BlueTooth 3.0
Android 4.2 (Jelly Bean v2)
II. The Strategy
One week later, Google's John Lagerling, director of business development for Android, participated in a
special Q&A session
The New York Times
discussing the motivation for the expanded Nexus push.
He emphasizes the need for Android to get more aggressive in tablet pricing, calling the Nexus 7/10 price points "pretty revolutionary." Pricing was a key driver of Android smartphone adoption, and higher prices on Android tablets have been a key adoption deterrent, so this makes sense.
John Lagerling, Android business director [Image Source: Pocket]
He comments, "We did really well with the Nexus 7, I feel, because nobody really pushed the envelope with seven-inch in terms of price and performance. It really proved that category. We felt the 10-inch category was overpriced and underpowered, and we wanted to see what we could do for that from our perspective."
When it comes to subsidiary Motorola, he somewhat contradicts the
past commentary of
who said the acquisition wasn't just about patents, by commenting, "The way I understand it is, it’s mostly about the patents."
Asked about why Motorola was not included in this round of the Nexus lineup, he says that they have the chance to bid on each product just like the other Android partners without a featured product. When it comes to choosing OEMs he says the variety is "not so much fairness as it is to sort of work with partners who happen to be in good “phase match” with us in what we’re trying to do."
After a frustrating stall in the tablet market, Google, much like Microsoft, is finally seeing fresh life. Not content to take a second-seat
, Inc. (
, Inc. (
), Google is finally offering hot products at alluring prices.
Mr. Lagerling summarizes, "I'll admit we’re finally much more closer to our actual vision in the past year than we have ever been."
One key issue not touched upon in the discussion is a glaring weakness of the Android market when it comes to super-HD tablets like the Nexus 10 -- a
lack of super-HD-resolution apps
(Apple's own selection of "Retina" iPad apps, while far from the lower resolution selection, is industry leading). Apps, of course, follow a
Field of Dreams
"if you build it, they will come" sort of trend, but for early adopters a smaller catalog may create headaches for Nexus 10 owners.
This article is over a month old, voting and posting comments is disabled
RE: Great summation
11/6/2012 11:21:07 AM
Actually, imo, the appstore is not a primary reason for low numbers or android tablets, it simply comes down to name recognition, as apple tablets have always been high quality hardware and displays, and many of the manufacturers tried to release lower quality tablets for the same money.
That just does not work when you don't have the cult following. Finally with the nexus line, you see a very nice tablet at a very competitive price, and the brand is growing. I think we are starting to see the change coming with android tablets finally taking off, which is what will get app developers to do more. They were stuck in a chicken or egg situation.
"I mean, if you wanna break down someone's door, why don't you start with AT&T, for God sakes? They make your amazing phone unusable as a phone!" -- Jon Stewart on Apple and the iPhone
U.S. Gov't Reportedly on the Verge of Suing Google Over Smartphone Patents
November 2, 2012, 8:00 PM
Report: Microsoft is Working on Its Own "Surface" Smartphone
November 2, 2012, 9:45 AM
Google Officially Announces Nexus 4 Smartphone, Nexus 10 Tablet
October 29, 2012, 1:46 PM
Microsoft's Ballmer: We Want to "Set a New Standard" With First-Party Hardware
October 25, 2012, 5:54 PM
Bill Gates Thinks Windows 8, Surface Products are "Incredible"
October 22, 2012, 12:52 PM
Retiree Sues Apple For $7,500 for Wiping Honeymoon Photos From His iPhone
November 30, 2015, 10:23 AM
iPhone 7 May Pack 3-4 GB Memory, More Storage; 4-Inch Comeback is Rumored
November 20, 2015, 10:12 PM
OnePlus One, OnePlus 2 Will Receive Android Marshmallow in Q1 2016
November 16, 2015, 9:58 AM
Lenovo Whoa: Motorola Droid MAXX 2 and Turbo 2 Break Cover in Leaks
October 26, 2015, 3:12 PM
Leak: Apple Preps for First Real Android App Foray With New Apple Music App
October 24, 2015, 1:59 PM
Pepsi Smartphone? Empty Calories Coming Soon to the Midrange
October 12, 2015, 11:41 PM
Latest Blog Posts
Sceptre Airs 27", 120 Hz. 1080p Monitor/HDTV w/ 5 ms Response Time for $220
Dec 3, 2014, 10:32 PM
Costco Gives Employees Thanksgiving Off; Wal-Mart Leads "Black Thursday" Charge
Oct 29, 2014, 9:57 PM
"Bear Selfies" Fad Could Turn Deadly, Warn Nevada Wildlife Officials
Oct 28, 2014, 12:00 PM
The Surface Mini That Was Never Released Gets "Hands On" Treatment
Sep 26, 2014, 8:22 AM
ISIS Imposes Ban on Teaching Evolution in Iraq
Sep 17, 2014, 5:22 PM
More Blog Posts
Copyright 2016 DailyTech LLC. -
Terms, Conditions & Privacy Information