TigerDirect to Absorb Circuit City, CompUSA Brands in North America
November 1, 2012 8:39 PM
Systemax is also leaving the build to order (BTO) business
CircuitCity.com and CompUSA.com will now be absorbed by computer/electronics retailer
in an effort to combine brands for an easier business model.
Systemax, a multi-channel retailer of consumer electronics that heads TigerDirect,
and Circuit City, announced two key changes to its business strategy today. CircuitCity.com and CompUSA.com platforms will direct traffic to TigerDirect.com (all CompUSA stores will be re-branded as TigerDirect), and the company will exit the build to order (BTO) business.
Systemax has decided to lump
and CompUSA.com into TigerDirect in order to create an easier, more customer-focused business strategy.
"We are enthusiastic about the benefits of focusing all marketing efforts on the brand that has stood for great deals and exceptional value to our customers for years," said David Sprosty, CEO of Systemax. "All CompUSA stores in the US will be re-branded TigerDirect over the next month. Our CircuitCity.com and CompUSA.com online platforms will begin a traffic migration process that ultimately will redirect all traffic to TigerDirect.com."
As for change No. 2, Systemax is leaving the BTO business in order to meet customer needs instead of focusing on manufacturing.
"We believe that our customers are better served by TigerDirect partnering with numerous vendors to deliver build to order (BTO) solutions rather than competing with our partners," said Sprosty. "So, after more than 15 years in the BTO business, we will transition manufacturing to our vendors and strengthen these strategic relationships. To be clear, BTO will remain an integral element of our business by focusing on meeting customer’s unique needs rather than manufacturing computers."
"This is from the DailyTech.com. It's a science website." -- Rush Limbaugh
Circuit City Files Chapter 11
November 10, 2008, 9:59 AM
TigerDirect's Parent Company to Acquire 16 CompUSA Stores, CompUSA.com
January 7, 2008, 10:50 PM
TigerDirect Eyes Remaining CompUSAs
January 4, 2008, 10:58 AM
The USA’s newest weather satellite sends first photos.
January 24, 2017, 6:41 AM
Netflix took a decision to invest in original content
January 19, 2017, 7:00 AM
Amazon Airborne Fulfillment Center – Your Merchandise Drop-Shipped from the Clouds
December 29, 2016, 5:00 AM
Amazon is experimenting with a new kind of grocery stores, Amazon Go
December 8, 2016, 5:00 AM
Google has developed Deep Learning Algorithm to detect Diabetic Eye Disease
December 4, 2016, 5:00 AM
Google plans ultra-fast wireless Internet for Research Triangle Park, N.C.
August 12, 2016, 6:30 AM
Most Popular Articles
Android Instant Tethering Only Works for Pixel and Nexus Handsets
February 13, 2017, 7:30 AM
New iMac and Release Date
February 4, 2017, 9:30 AM
Intel Core vPro – Upgrade to 4 GHz Business Class
February 13, 2017, 6:41 AM
LG G6 – The Latest Flagship Smartphone by LG for 2017
February 14, 2017, 7:05 AM
HP Spectre x360 – 4K Brilliance and Long Battery Life
February 11, 2017, 7:22 AM
Latest Blog Posts
Around the World
Feb 18, 2017, 5:48 AM
News of Future
Feb 17, 2017, 6:30 AM
Amazon parachutes May Float Packages to Customers
Feb 16, 2017, 8:00 AM
Now you Can Watch Facebook on Your TV
Feb 15, 2017, 7:42 AM
Feb 14, 2017, 5:36 AM
Razer Blade Stealth – Little Kaby Lake Powerhouse
Feb 13, 2017, 7:50 AM
Android 7.0 Nougat 7.0 Update Bring Less Battery Life for Samsung Galaxy S7 & S7 Edge
Feb 12, 2017, 7:45 AM
Apple iPhone 8 – OLED Display & Wireless Charging
Feb 11, 2017, 8:09 AM
Feb 10, 2017, 6:15 AM
Feb 9, 2017, 6:00 AM
Eye catching news
Feb 8, 2017, 6:16 AM
Some World News
Feb 7, 2017, 6:15 AM
Feb 6, 2017, 10:11 AM
Feb 5, 2017, 7:27 AM
Notes and News
Feb 4, 2017, 5:53 AM
Feb 3, 2017, 5:30 AM
Feb 2, 2017, 7:00 AM
News Around The World.
Feb 1, 2017, 7:20 AM
Jan 31, 2017, 7:57 AM
Tips of Today
Jan 30, 2017, 6:53 AM
What is new?
Jan 29, 2017, 6:26 AM
More Blog Posts
Copyright 2017 DailyTech LLC. -
Terms, Conditions & Privacy Information