Print 20 comment(s) - last by customconfig.. on Nov 6 at 3:01 PM

Systemax is also leaving the build to order (BTO) business and will now be absorbed by computer/electronics retailer TigerDirect in an effort to combine brands for an easier business model.

Systemax, a multi-channel retailer of consumer electronics that heads TigerDirect, CompUSA and Circuit City, announced two key changes to its business strategy today. and platforms will direct traffic to (all CompUSA stores will be re-branded as TigerDirect), and the company will exit the build to order (BTO) business.

Systemax has decided to lump and into TigerDirect in order to create an easier, more customer-focused business strategy. 

"We are enthusiastic about the benefits of focusing all marketing efforts on the brand that has stood for great deals and exceptional value to our customers for years," said David Sprosty, CEO of Systemax. "All CompUSA stores in the US will be re-branded TigerDirect over the next month. Our and online platforms will begin a traffic migration process that ultimately will redirect all traffic to"

As for change No. 2, Systemax is leaving the BTO business in order to meet customer needs instead of focusing on manufacturing.

"We believe that our customers are better served by TigerDirect partnering with numerous vendors to deliver build to order (BTO) solutions rather than competing with our partners," said Sprosty. "So, after more than 15 years in the BTO business, we will transition manufacturing to our vendors and strengthen these strategic relationships. To be clear, BTO will remain an integral element of our business by focusing on meeting customer’s unique needs rather than manufacturing computers."

Source: Systemax

Comments     Threshold

This article is over a month old, voting and posting comments is disabled

This should hurt or kill all three businesses
By Beenthere on 11/2/2012 10:06:33 AM , Rating: -1
Based on past experience, TigerDickHead is the last company I would ever consider for PC hardware. Since I rarely visit Comp USA and never a Circus City store, this deal don't mean anything to me. I would however expect that with Bad Buy's, Comp USA's and Circus City's Biz models all failing, they will help bring an end to the unscrupulous TigerDickHead's ops...which is a good thing IMO other than the loss of jobs.

RE: This should hurt or kill all three businesses
By rudolphna on 11/2/2012 11:11:14 AM , Rating: 2
And where do you buy your computers then? Wally world?

By anactoraaron on 11/2/2012 11:28:18 AM , Rating: 2
I would assume Newegg since they weren't mentioned in his rant.

By geddarkstorm on 11/2/2012 11:36:31 AM , Rating: 2
I've used both Tiger and Newegg, and had to RMA products purchased through both. So I can say I've have had nothing but good experience with either. Despite the OP's rant, Tiger sure the heck beats the old CC in every sense.

By Cheesew1z69 on 11/2/2012 2:09:01 PM , Rating: 1
He buys them from Apple...

By Taft12 on 11/2/2012 4:55:34 PM , Rating: 2
Based on past experience, TigerDickHead is the last company I would ever consider for PC hardware.

They sell all the same brands as Newegg (except Ultra), what's the problem?

Forget getting a refund, but I've been able to exchange defective stuff at the store without a problem.

"If you look at the last five years, if you look at what major innovations have occurred in computing technology, every single one of them came from AMD. Not a single innovation came from Intel." -- AMD CEO Hector Ruiz in 2007
Related Articles

Most Popular Articles5 Cases for iPhone 7 and 7 iPhone Plus
September 18, 2016, 10:08 AM
Laptop or Tablet - Which Do You Prefer?
September 20, 2016, 6:32 AM
Update: Samsung Exchange Program Now in Progress
September 20, 2016, 5:30 AM
Smartphone Screen Protectors – What To Look For
September 21, 2016, 9:33 AM
Walmart may get "Robot Shopping Carts?"
September 17, 2016, 6:01 AM

Copyright 2016 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki