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Systemax is also leaving the build to order (BTO) business

CircuitCity.com and CompUSA.com will now be absorbed by computer/electronics retailer TigerDirect in an effort to combine brands for an easier business model.

Systemax, a multi-channel retailer of consumer electronics that heads TigerDirect, CompUSA and Circuit City, announced two key changes to its business strategy today. CircuitCity.com and CompUSA.com platforms will direct traffic to TigerDirect.com (all CompUSA stores will be re-branded as TigerDirect), and the company will exit the build to order (BTO) business.

Systemax has decided to lump CircuitCity.com and CompUSA.com into TigerDirect in order to create an easier, more customer-focused business strategy. 


"We are enthusiastic about the benefits of focusing all marketing efforts on the brand that has stood for great deals and exceptional value to our customers for years," said David Sprosty, CEO of Systemax. "All CompUSA stores in the US will be re-branded TigerDirect over the next month. Our CircuitCity.com and CompUSA.com online platforms will begin a traffic migration process that ultimately will redirect all traffic to TigerDirect.com."

As for change No. 2, Systemax is leaving the BTO business in order to meet customer needs instead of focusing on manufacturing.

"We believe that our customers are better served by TigerDirect partnering with numerous vendors to deliver build to order (BTO) solutions rather than competing with our partners," said Sprosty. "So, after more than 15 years in the BTO business, we will transition manufacturing to our vendors and strengthen these strategic relationships. To be clear, BTO will remain an integral element of our business by focusing on meeting customer’s unique needs rather than manufacturing computers."

Source: Systemax



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Good
By augiem on 11/1/2012 9:52:43 PM , Rating: 5
It's about time. It was silly having 3 websites with the exact same database. Even user reviews are the same across the board. Tiger has survived the onslaught of Amazon somehow for all these years. CompUSA and CC did not. It makes sense they're going with the TD brand.

Back in the day none of the above were price competitive. I actually have bought some stuff from CompUSA in the past couple of years though as their sale prices are frequently on par with Newegg. I used to call them ConUSA, but that tag no longer fits. Overall Newegg is still a better store though.




RE: Good
By Manch on 11/1/2012 11:40:54 PM , Rating: 2
The only thing I like about tiger direct is you can find some stuff in their stores that you would normally only find online. Their in store prices tend to be on par with their online prices.


RE: Good
By inperfectdarkness on 11/2/2012 2:00:10 AM , Rating: 2
Agreed. I wondered why it took so long myself. Heck, I wouldn't be surprised if TD ends up buying out Fry's or Best Buy eventually. There just isn't enough space in the market for multiple B&M chains to be competitive.

I still prefer shopping newegg, but I've found that neither newegg or TD can really offer the selection for stuff like gaming laptops. I ended up buying off a 3rd party via Amazon.


RE: Good
By marvdmartian on 11/2/2012 7:58:03 AM , Rating: 2
The only advantage I enjoyed was that, in my state, we had TD & C-USA stores, so would pay sales tax on purchases from those two sites. But since there were no CC stores, online purchases were not taxed.


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