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Systemax is also leaving the build to order (BTO) business

CircuitCity.com and CompUSA.com will now be absorbed by computer/electronics retailer TigerDirect in an effort to combine brands for an easier business model.

Systemax, a multi-channel retailer of consumer electronics that heads TigerDirect, CompUSA and Circuit City, announced two key changes to its business strategy today. CircuitCity.com and CompUSA.com platforms will direct traffic to TigerDirect.com (all CompUSA stores will be re-branded as TigerDirect), and the company will exit the build to order (BTO) business.

Systemax has decided to lump CircuitCity.com and CompUSA.com into TigerDirect in order to create an easier, more customer-focused business strategy. 


"We are enthusiastic about the benefits of focusing all marketing efforts on the brand that has stood for great deals and exceptional value to our customers for years," said David Sprosty, CEO of Systemax. "All CompUSA stores in the US will be re-branded TigerDirect over the next month. Our CircuitCity.com and CompUSA.com online platforms will begin a traffic migration process that ultimately will redirect all traffic to TigerDirect.com."

As for change No. 2, Systemax is leaving the BTO business in order to meet customer needs instead of focusing on manufacturing.

"We believe that our customers are better served by TigerDirect partnering with numerous vendors to deliver build to order (BTO) solutions rather than competing with our partners," said Sprosty. "So, after more than 15 years in the BTO business, we will transition manufacturing to our vendors and strengthen these strategic relationships. To be clear, BTO will remain an integral element of our business by focusing on meeting customer’s unique needs rather than manufacturing computers."

Source: Systemax



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Um
By Ammohunt on 11/2/2012 12:56:58 AM , Rating: 4
CompUSA still had retail stores?




RE: Um
By augiem on 11/2/2012 2:42:53 AM , Rating: 2
In a few states like Florida and Texas.


RE: Um
By DanNeely on 11/2/2012 6:35:26 AM , Rating: 2
Tiger direct kept them open in a few areas after buying the corpse for pennies on the dollar.


RE: Um
By Cheesew1z69 on 11/2/2012 9:04:52 AM , Rating: 2
Yes, I have one a few miles from my house.


RE: Um
By Iketh on 11/2/2012 5:07:38 PM , Rating: 2
Yea man I have one here in Orlando. Their prices on half of their items are actually cheaper than newegg, which when you factor in tax, comes out even.


Good
By augiem on 11/1/2012 9:52:43 PM , Rating: 5
It's about time. It was silly having 3 websites with the exact same database. Even user reviews are the same across the board. Tiger has survived the onslaught of Amazon somehow for all these years. CompUSA and CC did not. It makes sense they're going with the TD brand.

Back in the day none of the above were price competitive. I actually have bought some stuff from CompUSA in the past couple of years though as their sale prices are frequently on par with Newegg. I used to call them ConUSA, but that tag no longer fits. Overall Newegg is still a better store though.




RE: Good
By Manch on 11/1/2012 11:40:54 PM , Rating: 2
The only thing I like about tiger direct is you can find some stuff in their stores that you would normally only find online. Their in store prices tend to be on par with their online prices.


RE: Good
By inperfectdarkness on 11/2/2012 2:00:10 AM , Rating: 2
Agreed. I wondered why it took so long myself. Heck, I wouldn't be surprised if TD ends up buying out Fry's or Best Buy eventually. There just isn't enough space in the market for multiple B&M chains to be competitive.

I still prefer shopping newegg, but I've found that neither newegg or TD can really offer the selection for stuff like gaming laptops. I ended up buying off a 3rd party via Amazon.


RE: Good
By marvdmartian on 11/2/2012 7:58:03 AM , Rating: 2
The only advantage I enjoyed was that, in my state, we had TD & C-USA stores, so would pay sales tax on purchases from those two sites. But since there were no CC stores, online purchases were not taxed.


Renamed... again?
By Booty on 11/2/2012 11:37:00 AM , Rating: 2
So there was a CompUSA about 10 minutes from my house... then they closed/relocated down the road a couple miles. Then changed the name to TigerDirect. Then in the last year or two they changed the name back to CompUSA. Now it's going to be TigerDirect again?

Do they really think it matters? 90% of the people who shop there know it's all the same store...




Discarding the husks
By epobirs on 11/2/2012 10:05:47 PM , Rating: 2
In other words, they've gotten all the value they could from those brand names and they've become more trouble than they're worth.




Tiger Direct Stores
By hood6558 on 11/3/2012 3:04:41 PM , Rating: 2
It's a good move for them to consolidate these brands since everyone pretty much knows they're all the same. Dropping the build-to-order section was also a good decision. I never liked the concept, because anyone competent enough to intelligently pick their ideal components can do much better on price and selection on their own. I shop at my local CompUSA for most of my parts, because I want to return dead components right now, not wait for shipping both ways. Also it's nice to put your hands on stuff like cases to see if they're what you expect. The downside is limited selection, but the Tiger Direct website shows the in store availability of any item stocked, by store location, so no blank trips. I'm glad they're still in business, there's no other store like that in Jacksonville FL. The closest is Best Buy, but their selection of PC components in store is a joke. I bought my i5-3570K in CompUSA for $199.99, the cheapest I've ever seen it, during a one-day unadvertised manager's special. That $30 savings allowed me to upgrade my mobo choice to an Asus P8Z77-V, which has worked out very nicely.




Bow to Master Newegg, Systemax
By vcolon on 11/4/2012 11:02:56 PM , Rating: 2
Those who know, NewEgg.




By customconfig on 11/6/2012 3:01:10 PM , Rating: 2
I know that they will be distributing parts and branded systems, But since systemax is not longer build to spec pcs, who is going to fill this gap. who can you go to?




This should hurt or kill all three businesses
By Beenthere on 11/2/12, Rating: -1
RE: This should hurt or kill all three businesses
By rudolphna on 11/2/2012 11:11:14 AM , Rating: 2
And where do you buy your computers then? Wally world?


By anactoraaron on 11/2/2012 11:28:18 AM , Rating: 2
I would assume Newegg since they weren't mentioned in his rant.


By geddarkstorm on 11/2/2012 11:36:31 AM , Rating: 2
I've used both Tiger and Newegg, and had to RMA products purchased through both. So I can say I've have had nothing but good experience with either. Despite the OP's rant, Tiger sure the heck beats the old CC in every sense.


By Cheesew1z69 on 11/2/2012 2:09:01 PM , Rating: 1
He buys them from Apple...


By Taft12 on 11/2/2012 4:55:34 PM , Rating: 2
quote:
Based on past experience, TigerDickHead is the last company I would ever consider for PC hardware.


They sell all the same brands as Newegg (except Ultra), what's the problem?

Forget getting a refund, but I've been able to exchange defective stuff at the store without a problem.


"Nowadays, security guys break the Mac every single day. Every single day, they come out with a total exploit, your machine can be taken over totally. I dare anybody to do that once a month on the Windows machine." -- Bill Gates

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