Apple's 10-k SEC Filing Reveals $1 Billion Bump in R&D
November 1, 2012 8:02 AM
comment(s) - last by
While this was a nice bump from previous fiscal years, it doesn't quite match up to its tech competitors
Apple recently submitted its 10-k filing with the
U.S. Securities and Exchange Commission (SEC)
for 2012, and it looks like the company has bumped up its spending in research.
According to the filing, Apple spent $3.4 billion on research and development (R&D) in the fiscal year 2012. This was a $1 billion increase from 2011. The company spent $1.8 billion in 2010.
While this was a nice bump from previous fiscal years, it doesn't quite match up to its tech competitors. Google spent $5.2 billion on R&D in 2011, which was a 36 percent boost from 2010. Microsoft beat both of them with $9.8 billion spent on R&D in 2012, which was an 8 percent increase from 2011.
Apple also spilled some retail-related details in its latest filing. The company added 33 new retail stores in 2012, and had a 33 percent retail sales growth. This boosted retail floor space from 13.2 million square feet to 17.3 million square feet this year. However, Apple's stores accounted for 12 percent of net sales, which was a drop from 13 percent in 2011 and 15 percent in 2010.
The tech giant plans to open 30-35 retail stores in 2013, which is a sizable increase from previous years.
Apple also went on a hiring spree, jumping from 60,400 full-time employees in 2011 to 72,800 in 2012. Apple has 118,500 employees worldwide, where about 35 percent are retail employees.
Apple was recently forced to admit that it made a mistake with a hiring formula implemented by Apple Retail head John Browett.
Browett was recently fired
after many employees were laid off and part-timers had their hours cut.
Last but not least, another interesting note from Apple's filing shows that land holdings rose from 584 acres in 2011 to 1,077 acres in 2012. This is largely due to
its data center
in Prineville, Oregon and its solar center in Maiden, North Carolina.
Apple plans to power its
Maiden, North Carolina data center
with 100 percent renewable energy this year, and will run its other data centers the same way by early 2013.
Its three data centers include Maiden, North Carolina; Newark, California, and the one currently being built in Prineville, Oregon.
This article is over a month old, voting and posting comments is disabled
11/2/2012 11:31:12 AM
You don't need to invest much into R&D when your R&D consists of catching up to other platforms.
11/2/2012 1:01:19 PM
lol, thats true!
"Paying an extra $500 for a computer in this environment -- same piece of hardware -- paying $500 more to get a logo on it? I think that's a more challenging proposition for the average person than it used to be." -- Steve Ballmer
Apple Execs Scott Forstall, John Browett Parting Ways with the Company
October 29, 2012, 6:36 PM
Apple to Power All 3 U.S. Data Centers with Renewable Energy by Feb. 2013
May 18, 2012, 10:58 AM
Apple Report Describes New 100-Acre, 20-Megawatt Data Center in North Carolina As Largest in U.S.
February 21, 2012, 9:30 AM
Apple Sucked SEC Into Wasting $1M USD in U.S. Taxpayer Money
May 25, 2011, 12:50 PM
Report: Samsung Galaxy S5 Sales Have Come in 40% Below Projections
November 24, 2014, 6:58 AM
Quick Note: Google Chromebooks Now Coming with 1TB of Google Drive Space
November 21, 2014, 1:20 PM
Xiaomi Aims to be #1 Smartphone OEM Within 10 Years, Apple Urges Caution
November 21, 2014, 9:33 AM
Quick Note: Samsung's Request to Dismiss Microsoft Lawsuit is Rejected
November 20, 2014, 12:53 PM
Amazon Offers "The Washington Post" Free for Six Months to Kindle Fire Owners
November 20, 2014, 7:41 AM
Apple Watch Screen Resolution, App Limitations are Laid Bare by Developer Kit
November 19, 2014, 11:31 PM
Most Popular Articles
Wal-Mart: Miss Thanksgiving, Get Xbox One + Master Chief Collection for $299
November 17, 2014, 9:40 PM
Nokia Lumia 635 LTE Windows Phone is Only $40 at Best Buy on Black Friday
November 18, 2014, 11:59 AM
Uber Exec Threatens to "Spend Millions" to Stalk Female Reporter and Her Family
November 19, 2014, 12:31 PM
Toyota’s Mirai Hydrogen Fuel Cell Vehicle Priced from $57,500 in the U.S.
November 18, 2014, 10:23 AM
Rand Paul Casts Crucial "No" Vote on Obama-Backed PATRIOT Act Renewal Bill
November 19, 2014, 5:15 PM
Latest Blog Posts
Costco Gives Employees Thanksgiving Off; Wal-Mart Leads "Black Thursday" Charge
Oct 29, 2014, 9:57 PM
"Bear Selfies" Fad Could Turn Deadly, Warn Nevada Wildlife Officials
Oct 28, 2014, 12:00 PM
The Surface Mini That Was Never Released Gets "Hands On" Treatment
Sep 26, 2014, 8:22 AM
ISIS Imposes Ban on Teaching Evolution in Iraq
Sep 17, 2014, 5:22 PM
Space Terrorism is a Looming Threat For the United States
Apr 23, 2014, 7:47 PM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information