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Print 37 comment(s) - last by Moishe.. on Nov 2 at 1:53 PM

Still a long way from iPad sales figures

Typically, ASUS and Google keep sales figures very hush hush. ASUS makes the Nexus 7 tablet for Google and recently an executive told the Wall Street Journal some of the most detailed information on sales statistics for the Nexus 7 tablet so far.

ASUS CFO David Chang said, "At the beginning, it was, for instance, 500K units a month, then maybe 600, 700K. This latest month, it was close to 1 million."

The seven-inch Nexus 7 tablet starts at $199 and the sales figures were offered during the Q3 earnings call this week.

Previous Q3 sales estimates for the Nexus 7 tablet estimated sales of between 800,000 and 1 million units for the entire quarter. Chang's comments suggest that ASUS and Google have sold significantly more Nexus 7 tablets than previously believed.

While sales estimates for the Nexus 7 tablet appear to be significantly higher than previously expected, they're still a drop in the bucket compared to the volume of iPads Apple is selling. Q3 sales numbers for the iPad is pegged at 14 million units. The overall tablet market during the quarter shipped 25 million tablets globally. That means more than half of all tablets sold around the world were Apple iPads.

Many expect Apple to grab even more of the tablet market with the launch of the iPad mini. The new smaller and cheaper Apple tablet doesn't appear to be as good on paper as some of the Android offerings already on the market, but Apple has proven time and again that its brand cachet lures users to pay more money for its products.

Google also recently unveiled more Nexus devices including a Nexus 4 smart phone and a Nexus 10 tablet.

Source: Wall Street Journal



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RE: Interesting definition of drops and buckets
By NellyFromMA on 11/1/2012 12:44:04 PM , Rating: 2
Market share isn't the only relevant indicator. Sustainablity of market saturation is key as well as new versions of Android potentially isolating existing user base / devices which is almost non-existant on the Apple side.

Apple hasn't lost market share to viable competition on terms of profit, the only thing these business ultimately desire and in fact what keeps them going.

Google's push is not sustainable because its marketplace / appstore isn't desirable. They sell hardware at cost, so no profit and must gain profits via usage. Apple does not have this quandry and so any number of Android devices does not necessarily translate into a superior profit-generating market.

They can not penetrate the market this way longer than Apple can withstand it, especially when market perception is the iOS is superior to Android in terms of overall quality.

It IS math, just not basic math. If the only way Google can make inroads is to sell effectively subsidized hardware, that isn't a sustainable roadmap if you care about profits.


By Moishe on 11/2/2012 1:50:06 PM , Rating: 2
I agree, but Google can subsidize the hardware for a long time because each new device is a tie into their main money maker: advertising.

Yes Apple makes more profit, and in the end that's a winning bet, but Google isn't foregoing profit, they're just getting it through different, harder-to-track means.


"Spreading the rumors, it's very easy because the people who write about Apple want that story, and you can claim its credible because you spoke to someone at Apple." -- Investment guru Jim Cramer

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