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Still a long way from iPad sales figures

Typically, ASUS and Google keep sales figures very hush hush. ASUS makes the Nexus 7 tablet for Google and recently an executive told the Wall Street Journal some of the most detailed information on sales statistics for the Nexus 7 tablet so far.

ASUS CFO David Chang said, "At the beginning, it was, for instance, 500K units a month, then maybe 600, 700K. This latest month, it was close to 1 million."

The seven-inch Nexus 7 tablet starts at $199 and the sales figures were offered during the Q3 earnings call this week.

Previous Q3 sales estimates for the Nexus 7 tablet estimated sales of between 800,000 and 1 million units for the entire quarter. Chang's comments suggest that ASUS and Google have sold significantly more Nexus 7 tablets than previously believed.

While sales estimates for the Nexus 7 tablet appear to be significantly higher than previously expected, they're still a drop in the bucket compared to the volume of iPads Apple is selling. Q3 sales numbers for the iPad is pegged at 14 million units. The overall tablet market during the quarter shipped 25 million tablets globally. That means more than half of all tablets sold around the world were Apple iPads.

Many expect Apple to grab even more of the tablet market with the launch of the iPad mini. The new smaller and cheaper Apple tablet doesn't appear to be as good on paper as some of the Android offerings already on the market, but Apple has proven time and again that its brand cachet lures users to pay more money for its products.

Google also recently unveiled more Nexus devices including a Nexus 4 smart phone and a Nexus 10 tablet.

Source: Wall Street Journal

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RE: Interesting definition of drops and buckets
By theapparition on 10/31/2012 9:16:44 PM , Rating: 3
Shipped vs Sold is one of those meaningless metrics that some internet conspirists like to mention.

When a box of Frosted Flakes is sent to the local grocery store, it's because the store bought it. They looked in their inventory system, determined the need, and placed an order with Kellogs.

If that box of cereal sits on the shelf, then it's not Kellog's issue. Kellogs got the sale, and the money. Now the store may clearance it before it's expiration date, but it's not like Kellogs is accepting the return of the cereal box. Of course Kellogs sales next quarter would be signifigantly down if they aren't getting any more orders.

This of course is a dramatic oversimplification, but you see how dumb a "shipped vs sold" metric becomes. A company gets credit for the sale, as they should. Next you look at trends from quarter to quarter with guidance to see if they are still moving product.

Two quarters ago, we got the same internet argument about how domestic automakers didn't really "sell" more cars, they just shipped more to dealers and inventory was sky high (even though dealers must buy those cars). They looked like fools when the next quarters results came back as the trend was real and that dealer inventory actually sold.

You can see quite clearly the increase in quarterly sales of the Nexus tablet.

Not getting on you, but it's a tired argument, like hp/liter. As for your other question, the 25 million doesn't include e-ink ebook readers.

RE: Interesting definition of drops and buckets
By retrospooty on 11/1/2012 8:24:13 AM , Rating: 2
Exactly... In todays fast daily shipment market, and high inventory\tax costs, stores don't keep a lot of inventory. Most inventory isnt "lets buy up a 6 month supply" anymore, especially electronics becasue they devlaue so quickly... Its weekly small orders to backfill stock that actually sold. HP firesales are rare and only a result of extremely bad planning, timing and pricing (HP, Apothekar etc).

By retrospooty on 11/1/2012 8:24:59 AM , Rating: 2
derp... devlaue = devalue

RE: Interesting definition of drops and buckets
By aliasfox on 11/1/2012 1:09:38 PM , Rating: 2
Alright then, I'd honestly be interested in seeing how many were shipped to retailers who sell at/close to MSRP (like Best Buy, Amazon, etc) vs discount/last call style retailers (like Woot or something).

- I honestly don't see too many tablets out there that aren't Kindle ebook readers or iPads, and I notice when people have their tablets out on the subway
- I've seen a pretty big spike in iPods/Apple products on Woot in the past year. Maybe it was a Steve dictum not to put any Apple product in a clearance retailer, or maybe their inventory management is starting to frey at the seams

Regardless, I find it interesting.

And before I forget - I feel like I still see Galaxy 10.1" and occasionally Xooms in store displays - doesn't that suggest that these (ancient, by today's standards) tablets are still in inventory somewhere?

By retrospooty on 11/1/2012 1:55:41 PM , Rating: 2
"I still see Galaxy 10.1" and occasionally Xooms in store displays - doesn't that suggest that these (ancient, by today's standards) tablets are still in inventory somewhere?"

sure... just not alot, unless someone somewhere made a mistake on their inventory.

Anyhow since Enron, accounting practices for companies are monitored by auditing firms. It really is difficult to lie on a large scale. You can fudge #'s and pull in from next quarter or push out to next quarter, but you really cant do it for more than a few quarters... Eventually it all washes out. If a company says they are moving X amount its most likely very close to that amount. If not and mistakes are made they get massively dinged and taxed for excess inventory and you see things like fire sales, or like when RIMM lowered the price of its playbook from $500 to $200 overnight... My god, I just bored myself to tears. So glad I am no longer working in supply chain LOL.

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