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Scott Forstall  (Source:
Rather, many Apple employees have welcomed the promotions given to Ive, Cue, Mansfield and Federighi

Apple's recent split with Scott Forstall seems to be a welcomed move by many who've worked with him at the Cupertino tech giant. 
Apple announced yesterday that Forstall, the vice president of iOS software, would be leaving the company next year after working there for 15 years. Apple didn't go into much detail other than that, but new reports are shedding light on the situation.
According to Giga OM, Forstall's departure was "fairly last minute" and "not something he initiated." Many iOS and OS X teams as well as engineers were surprised by the news and found out only minutes after it was announced.
However, Forstall didn't seem to make many friends during his time with Apple. Giga OM mentioned that Forstall's exit was "met with a sense of quiet jubilation, especially among people who worked in the engineering groups." Forstall didn't get along with Apple executives either, such as industrial designer Jony Ive, Senior Vice President of Internet Software and Services Eddy Cue, or Senior Vice President of Mac and Devices Hardware Engineering Bob Mansfield. 
Forstall was deeply criticized for the execution of Apple's latest maps app, which is the company's first in-house maps service application on iOS. It was released in September along with iOS 6, and mocked for its geography and navigation issues.
Reports have noted that Apple's time schedule for the maps launch was what led to the problems, insinuating that a quick launch was more important than a finished product. 
The New York Times reported that Forstall was asked to submit an apology letter for the Apple Maps fiasco, but he refused to do so. 
Now, Apple is showing Forstall the door, and no one seems to be too upset about it. Rather, many Apple employees have welcomed the promotions given to Ive, Cue, Mansfield and Craig Federighi, Apple's senior vice president of Mac Software Engineering.
Ive will take over Human Interface (HI) for the company while Cue will take on Siri, Maps, the iTunes Store, the App Store, iCloud and the iBookstore. Furthermore, Mansfield will lead a new group called "Technologies" for all of Apple's wireless teams while Federighi will take over iOS and OS X. 
In addition to Forstall, Apple fired its retail head John Browett as well. Browett, which only joined Apple in April of this year, was responsible for a faulty hiring formula that led to the reduction of part-time hours and several lay offs of retail employees. Some had only just finished their training. 

Source: Giga OM

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Tim did well
By Tony Swash on 10/30/2012 4:48:25 PM , Rating: -1
Nicely handled by Tim Cook. It's not a surprise that John Browett was dumped but doing Scott Forstall at the same time shows that Cook means business.

It's hardly a surprise that Apple needs a reorganisation, not only is Cook a different person to Jobs but more importantly Apple has grown very quickly into a massive undertaking producing product runs in the hundred of millions and which will next year see revenues close to two hundred billion dollars. This is bigger than most of Apple's competitors combined.

Managing such huge undertaking requires new approaches to management in order to prevent fragmentation, turf wars and inertia. I hope this regorg works but it may take more iterations to get it right. Remember that Apple is now growing into a size of a business never seen before. It's new terrain.

If anyone can pull off then Tim Cook probably can.

RE: Tim did well
By Cheesew1z69 on 10/30/2012 4:51:43 PM , Rating: 4
next year see revenues close to two hundred billion dollars.

You are so far out in fantasy land it's pathetic.

RE: Tim did well
By name99 on 10/30/2012 4:55:04 PM , Rating: 1
Don't be so quick to dismiss.

Q4 2012 revenues were $36 billion.
Staying flat that gives us essentially $140 billion for a year. Throw in less than 50% annual growth (which is below trend for the past few years) and we're at $200 billion.

RE: Tim did well
By Ringold on 10/30/2012 5:30:08 PM , Rating: 1
Personally think its a stretch, the global economy is weak, but you're right. The US and Europe might not take off, but all it'd take is China getting excited for iPad Mini's or something, and there ya go. 200 billion.

China might be growing "slow" and be hitting a "rough patch" but a "rough patch" to China is still 2 to 3x the rate the US grows. Thats a lot of aspirational new customers.

RE: Tim did well
By Florinator on 10/30/2012 5:39:15 PM , Rating: 2
This is bigger than most of Apple's competitors combined.

Dude, what the hell are you smoking??? Let's compare Apple's revenue with their main competitor, Samsung (my source is Wikipedia):

Apple revenue 2012: $156.508 billion
Samsung revenue 2012: $247.5 billion

Jeezus, you fail at basic math, let alone more complex skills...

RE: Tim did well
By Florinator on 10/30/2012 5:40:56 PM , Rating: 2
Too bad I can't edit my post, Samsung's revenue is for 2011.

RE: Tim did well
By poopies on 10/30/2012 6:23:18 PM , Rating: 2
Samsung Group's 2011 revenue would be $247.5 billion. I would say Apple's competitor is the Samsung Electronics (a subsidiary of Samsung Group) which had a 2011 revenue of $148.944 billion. Samsung Electronics still has a ton more products out there than Apple though, like TV's and cameras and shit. Also, Apple in 2011 made $108.6 billion. I didn't see 2012 Samsung numbers.

But Apple's revenue trajectory is still looking very nice:

RE: Tim did well
By mindless1 on 10/30/2012 6:23:28 PM , Rating: 2
You can't really compare the two on these numbers alone since Samsung has a more widely diversified line of products both inside and outside computing and phones.

Apple could quickly rise and fall in profit margin but Samsung is a pretty stable competitor.

RE: Tim did well
By Tony Swash on 10/30/12, Rating: 0
RE: Tim did well
By sprockkets on 10/30/2012 5:48:56 PM , Rating: 2
Yep, he just fired the guy who worked with apple for 15 years, was Job's favorite, who was behind pushing OSX on the iphone to blow away other 2007 phones.

What a great decision there Tony.

Oh wait, everything apple does is great. I'm also sure Tim Cook read Browett's resume before hiring him as well.


RE: Tim did well
By Tony Swash on 10/30/12, Rating: -1
RE: Tim did well
By simsony on 10/30/2012 8:45:47 PM , Rating: 2
You're weird Tony. You remind me of a religious devout, whose prophet and messiah can do no wrong.

Apple is screwing up. This is a fact.

The maps. Siri as a headline feature but beta. The iCloud down times. The antenna. Nothing substantial since iPhone 4. Screwed up retail and head of retail hiring. Veteran of 15 years fired.

Maps is Apple's biggest screw up yet. So much so even they apologised, despite you excusing, forgiving and explaining for them. How you can be so blind as to not see that you were denying what Apple themselves are admitting!

Strawman replies about revenue don't answer the comments posed. That is still riding on momentum, with their brand and marketing. The question is not whether they are successful now, the question is are they doing the right things to be successful going forward.

Cause and effect don't follow immediately in business, especially this one.

Sometimes I wonder whether to bother replying. But then maybe you'll understand this time round? I'm not holding my breath. But you'd make an interesting subject for a psychologist and behavioural scientists I think. You really are unbelievable.

If your iPhone and your child were falling, who'd you save? Your child I imagine. But only because you can buy another Apple product!

RE: Tim did well
By Tony Swash on 10/30/12, Rating: 0
RE: Tim did well
By themaster08 on 10/31/2012 3:17:16 AM , Rating: 2
And yet you think they are in trouble.
Where did he ever say they were in trouble? Circumventing again, Tony?

He merely mentioned instances where Apple have screwed up (admittedly even), and you're simply unable to fathom that. So you do what you do best... Go off on a tangent with the tired old regurgitiated crap. That's your problem, Tony. In your eyes, Apple can do no wrong.

RE: Tim did well
By Tony Swash on 10/31/12, Rating: 0
RE: Tim did well
By Cheesew1z69 on 10/31/2012 8:37:16 AM , Rating: 3
You are so full of yourself...god you are pathetic.

RE: Tim did well
By simsony on 10/31/2012 8:41:09 AM , Rating: 2
OMG if you actually read it without thinking of me attacking your darling, you'd see that a screwup is not necessarily fatal.

Are they perfect? No, they are making mistakes. They have in the past (MobileMe anyone), they are making mistakes (Maps?) and they will make mistakes in the future. Will those mistakes affect them? That is what I am questioning.

I do acknowledge when Apple gets stuff wrong.

No you don't. You absolutely did not when Maps went wrong. Only later you started excusing and saying why it isn't a problem. After Apple themselves acknowledged the issue. Go and look back at your own posts.

Apple is faltering in some way when in fact there is no evidence for that

They fired a veteran of 15 years, fired a bad hire (in six months!), iTunes is now delayed. All firsts. No innovation since iPhone 4, innovation is supposed to be what Apple is about. I think a new product launch will be their only salvo.

Also it is not unnoticed that you do not reply when you cannot answer. Like your whole saga about Apple being forced to launch Maps in iOS6, something they fully control. Just to build deniability I bet.

My exclusively positive commentary is merely intended to help balance the wealth of ill-informed and hysterical negative nonsense spouted by many about Apple in these forums.

That only goes to damage your own credibility for objectiveness. A la an Apple nutjob.

An entertaining one though. Because you are just such a nut job! :D

RE: Tim did well
By Tony Swash on 10/31/2012 12:40:11 PM , Rating: 1
They fired a veteran of 15 years, fired a bad hire (in six months!), iTunes is now delayed.

Are you a high school girl?

"OMG - it's like - iTunes is a whole month late - OMG - this means Apple are sinking - OMG - they sacked someone - OMG" - it's the beginning of the end

For christ grow up, calm down and stop being such an hysterical ninny.

This is the same old shite, iPhobics desperatly clutching at any straw, no mater how insubstantial, with which they can convince themselves that somehow Apple will falter, and perhaps even shrink. Dream on.

Meanwhile in the real world of grown ups Apple is spending over $8 billion a year on capital investment (careful - don't panic again - they can afford it).

That's 30% more than Intel, three times what Google spent, 3.5 times what Amazon spent and 4.8 times what Microsoft spent. That's Apple tooling up for their first £200 billion year.

What are they spending it on? I suspect mostly chip fab plants as it is clear they going all out for bespoke silicon and dumping Samsung ASAP, plus big investments in screen, battery and casing production.

BTW the Apple capital spend is bigger than the space programme. These dudes mean business.

RE: Tim did well
By Cheesew1z69 on 10/31/2012 12:58:35 PM , Rating: 2
Meanwhile in the real world
It's quite funny you post this almost every post as if YOU live in the real world. Your little fantasy land, it's not real. You might be the king in your little fantasy land, but in the actual real world, you are a loser.

RE: Tim did well
By simsony on 10/31/2012 6:16:35 PM , Rating: 2
Yeah call me a girl when you haven't got an answer. And then throw some random stuff about capex.

Maybe they just don't know how to do a data center cheaply. They sure don't know maps. Maybe they are buying up NFC readers. Rofl..

Anyone with cash can spend cash. What they are likely doing is trying to get the iTV product to have decent margins. A fab is pointless as they have no design flow and process experience. It is something you cannot build by just buying equipment, you need to real R&D like Intel and TSMC. I am quite certain the commentators of that article have no semiconductor engineering knowledge or experience.

Unless they buy a company, Apple won't be fabbing on their own anytime soon. Maybe fitting up TSMC. Apple goes to vendors who do the R&D for their displays, flash, ram, and must be buying the equipment for them. You cannot compare expenditure with Intel (only chips), Microsoft ( software) google ( software data Center) vs Apple who needs all the components and desire exclusivity.

In six months they could write it off and apologise to shareholders. "Our expectations for demand have not been met."

It can go either way and you know nothing to prove otherwise.

Maybe they should spend some of that money on maps and iCloud. Spending cash is not some wonderous thing as you seem to put it.

Nut job.

RE: Tim did well
By simsony on 10/31/2012 6:33:39 PM , Rating: 2
Btw Apple is also building a new office, so that could also be where the money is going.

RE: Tim did well
By TakinYourPoints on 10/30/2012 8:24:20 PM , Rating: 2
Forstall was also a huge proponent of skeumorphism, turning what was uniformly sleek into something disjointed and in some cases corny. The podcast app (reel to reel tape) is an embarrassment. Combine that with apparently not being a team player and removing him seems like a logical move.

Ive taking over the software UI will bring it in line with the quality of Apple's industrial design.

J Allard was also important at Microsoft. He was the main reason why there was a TCP/IP stack in Windows 95, and he obviously spearheaded the XBox. That doesn't mean that he shouldn't have been removed when it was clear that his presence at the company was a negative one. Same with Forstall here, stories of his disruptive presence at Apple were around for years.

Nobody isn't expendable, there is always someone else who can do the job with a better attitude. The replacement being Jony Ive is win-win.

"Game reviewers fought each other to write the most glowing coverage possible for the powerhouse Sony, MS systems. Reviewers flipped coins to see who would review the Nintendo Wii. The losers got stuck with the job." -- Andy Marken

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