Ford Hits Rock Bottom in Consumer Reports Reliability Survey Thanks to MyFord Touch
October 30, 2012 9:24 AM
comment(s) - last by
Woes blamed on less than stellar DCT shifting and MyFord touch
After years of being ranked as one of the most reliable automakers in the industry, Ford’s recent use of in-car infotainment systems have caused it to plummet in quality rankings.
indicates that only a couple years ago Ford was in the top 10 among brands in its predicted reliability scores with over 90% of its models being average or better. However, in the most recent
reliability scores, Ford has dropped to number 27 out of 28 in the survey.
Studies from JD Power
have also noted a drop in Ford’s ranking.
Japanese automakers are taking advantage of Ford's decline with Scion, Toyota, and Lexus sweeping the top three spots. Those three Toyota brands were followed by Mazda, Subaru, Honda, and Acura with all models produced by the top seven brands offering average or better reliability.
Multiple factors contributed to Ford's significant decline in
shown no love for Ford's MyFord Touch technology
and its survey participants obviously agree. Several of Ford's new vehicles -- including the
-- had more problems than normal according to
. Another significant contributing factor to Ford's decline in the rankings is three of its historically reliable models, the Escape,
are not included in the current analysis because they were all redesigned for 2013.
Consumer Reports director of testing Jake Fisher notes that despite attempts to improve MyFord Touch, the system, which is featured in many Ford vehicles, continues to confuse customers. Fisher also says that customers continue to
complain about rough shifting on Ford six-speed dual-clutch PowerShift transmissions
“They’ve put out some updates to try to address some of those problems for both the transmissions and the infotainment controls, but it doesn’t seem to be enough,” Fisher said.
Despite Ford plummeting in the Consumer Reports reliability rankings, the company posted a massive profit for Q3 2012. Ford racked up $1.63 billion in profit during the quarter, marking a slight decline from $1.65 billion earned the same quarter of 2011. Ford had a pre-tax operating profit $2.2 billion amounting to $.40 per share. Analysts had anticipated a gain of $.30 per share.
"The Ford team delivered a best-ever third quarter, driven by record results in North America and the continued strength of Ford Credit," said Alan Mulally, Ford president and CEO, in a statement. "While we are facing near-term challenges in Europe, we are fully committed to transforming our business in Europe by moving decisively to match production to demand, improve revenue through new products and grow a stronger brand, improve our cost efficiencies and take advantage of opportunities to profitably grow our business."
However, things don't look is rosy for Ford in Europe with the company reporting a loss of $460 million during the quarter marking a loss of about $1 billion in Europe this year alone. Ford has previously announced that it expects to lose about $1.5 billion in Europe during 2012 and 2013. The automaker plans to restructure its European operations and shed workers.
This article is over a month old, voting and posting comments is disabled
RE: Define "reliability"
11/1/2012 11:45:23 AM
After MANY years of using CR to find good used cars, and comparing cars I know vs. CR ratings, I'd say they are pretty darned accurate. Every car I know that had particular failings all showed up in CR ratings of used cars. All used cars that I bought on CR recommendations of used cars have been great. If I were buying a television, or camera, I give them a pass as there are much better places to look for accurate evaluations and review. But they, evidently, have enough members/users with those cars so as to present a big enough sample to be accurate. As long as members/users accurately evaluate the systems of the cars that they own, and as long as the sample is big enough, then their ratings hold up well.
"It's okay. The scenarios aren't that clear. But it's good looking. [Steve Jobs] does good design, and [the iPad] is absolutely a good example of that." -- Bill Gates on the Apple iPad
Quick Note: 2013 Lincoln MKZ Hybrid Rated at 45 MPG City/Highway
October 15, 2012, 7:52 PM
Ford Uses Carbon Fiber Hood to Reduce Vehicle Weight, Increase Fuel Efficiency
October 9, 2012, 3:37 PM
2013 Ford Fusion Hybrid EPA Certified at 47 MPG (City/Highway)
September 18, 2012, 8:10 AM
Consumer Reports Continues Assault on MyFord Touch, Says it "Stinks"
August 23, 2012, 11:06 AM
UPDATE: MyFord Touch Once Again Hammers Ford in 2012 J.D. Power Rankings
June 20, 2012, 2:04 PM
Automaker Porsche may expand range of Panamera Coupe design.
September 18, 2016, 11:00 AM
Uber - Everyone's Autonomous Car Driver?
August 20, 2016, 6:01 AM
Volkswagens Vulnerable to Hacking Attacks
August 14, 2016, 1:08 PM
2017 Porsche Panamera: I’ll Take Three of These.
July 24, 2016, 6:44 PM
Ford, Toyota, and Universal Pictures Celebrate "Back to the Future Day' in Style
October 21, 2015, 4:19 PM
Consumer Reports Flexes Muscle, Hits Slumping Tesla Motors Stock
October 20, 2015, 4:13 PM
Most Popular Articles
AMD, Zen Processor might power the upcoming Apple MacBook Pro
September 30, 2016, 5:00 AM
Leaked – Samsung S8 is a Dream and a Dream 2
September 25, 2016, 8:00 AM
Are you ready for this ? HyperDrive Aircraft
September 24, 2016, 9:29 AM
Inspiron Laptops & 2-in-1 PCs
September 25, 2016, 9:00 AM
Apple’s Siri Speaker is a Game Changer
September 26, 2016, 5:00 AM
Latest Blog Posts
Are farm children less likely to have allergies and asthma in adulthood?
Sep 30, 2016, 5:00 AM
MH 17 shot down by missile 'brought from Russia' into Ukraine's rebel territory
Sep 29, 2016, 5:00 PM
Burlington Gun Attack
Sep 27, 2016, 5:00 AM
Who is in Risk of Getting Oral Cancer?
Sep 23, 2016, 6:02 AM
France Bans Plastic Eating Utensils in Restaurants
Sep 18, 2016, 10:49 AM
More Blog Posts
Copyright 2016 DailyTech LLC. -
Terms, Conditions & Privacy Information