Apple Execs Scott Forstall, John Browett Parting Ways with the Company
October 29, 2012 6:36 PM
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Scott Forstall on stage with the late Steve Jobs
Apple is on the lookout for a new senior vice president of Retail, and will divide Forstall's responsibilities among other Apple execs
Apple revealed today that two key company executives will be leaving in the near future: Scott Forstall and John Browett.
Forstall, the vice president of iOS software, will be leaving Apple next year after working with the company for about 15 years. He recently headed the launch of Apple's new maps application, which
turned out to be a nightmare
ditched Google Maps
as its main iOS maps app in favor of its own in-house maps service, but when it launched, there were huge issues with the
geography and navigation
Despite the maps mess, Forstall's upcoming departure still comes as a shock. When former Apple CEO Steve Jobs died, Forstall was considered
the most "Jobsian" Apple employee
to take his place. He was a Jobs protégé, from the enthusiastic personality to the same wardrobe to the same exact model car. However, Tim Cook got the job.
Browett, head of Apple retail, will be leaving Apple as well. This seems a little less surprising, considering Browett led a
retail hiring formula
earlier this year that ended up being a huge mistake. This new formula caused Apple to lay off several new retail hires (some that only recently finished their training) and significantly cut the hours of part-timers back in August. Needless to say, this didn't make employees very happy, and
Apple was forced to admit that it messed up
Browett joined the Apple team in April 2012. He came from UK-based Dixons Retail electronics stores, where many would argue that he didn't do a very good job there either.
Apple said it's on the lookout for a new senior vice president of Apple Retail. As for Forstall, the tech giant has decided to divide his responsibilities among other Apple execs instead of bringing in any newcomers.
John Browett [Image Source: The Telegraph]
Jony Ive, Apple's head of Industrial Design, will take over Human Interface (HI) for the company while Eddy Cue, Apple's senior vice president of Internet Software and Services, will take on Siri, Maps, the iTunes Store, the App Store, iCloud and the iBookstore. Furthermore, Bob Mansfield (who was supposed to be retiring), Apple's senior vice president of Mac and Devices Hardware Engineering, will lead a new group called "Technologies" for all of Apple's wireless teams while Craig Federighi, Apple's senior vice president of Mac Software Engineering, will take over iOS and OS X.
Of course, Apple had to insert how well it's doing to offset the mistakes its higher-ups made this year:
"We are in one of the most prolific periods of innovation and new products in Apple's history," said Tim Cook, Apple CEO. "The amazing products that we've introduced in September and October,
, iPad, iMac, MacBook Pro, iPod touch, iPod nano and many of our applications, could only have been created at Apple and are the direct result of our relentless focus on tightly integrating world-class hardware, software and services."
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11/13/2012 12:47:17 PM
WHY DIDN'T YOU TELL APPLE THEY COULD'VE PURCHASED TOMTOM OR GARMIN YEARS AGO!?!? What a gigantic oversight, right!? If some random guy on a tech forum knew TomTom and Garmin were trying to sell their companies then why didn't Apple know!? You have raised some really good points!
Hopefully someone from Apple is reading this right now, I heard there is a job opening up in that very department soon! You sound like you have some wicked good insight into how Apple should run it's business!
Seriously though, no one is saying Apple MAPS isn't a giant flop, even Forstall got the boot. Apple has acquired at least 3 Mapping companies already since 2009, but there goal wasn't to re-badge an app; that wouldn't have been a profitable thing to do(Siri, obviously being the glaring exception to that rule). Google has had almost 10 years of grooming on it's MAPS application, Apple has had maybe a year and half if you count the development process and not just it's release date this past summer. Wait for MAPS 2.0 before you really start giving Apple sh*t for this. With something that needs to be accurate for each individual person in the United States, expect there to be alot of discrepancies in the data.
Tony Swash got it right when he said Forstall should've buttered this app in it's public release and not sit there telling the world it's the new perfection. How smooth a transition was Final Cut Pro X? At least with MAPS you can download alot of alternatives.
Trying to release new services on a worldwide scale into markets that already have mature products are always going to have lots of issues. Apple is learning the hard way they aren't special.
"We can't expect users to use common sense. That would eliminate the need for all sorts of legislation, committees, oversight and lawyers." -- Christopher Jennings
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