Apple Execs Scott Forstall, John Browett Parting Ways with the Company
October 29, 2012 6:36 PM
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Scott Forstall on stage with the late Steve Jobs
Apple is on the lookout for a new senior vice president of Retail, and will divide Forstall's responsibilities among other Apple execs
Apple revealed today that two key company executives will be leaving in the near future: Scott Forstall and John Browett.
Forstall, the vice president of iOS software, will be leaving Apple next year after working with the company for about 15 years. He recently headed the launch of Apple's new maps application, which
turned out to be a nightmare
ditched Google Maps
as its main iOS maps app in favor of its own in-house maps service, but when it launched, there were huge issues with the
geography and navigation
Despite the maps mess, Forstall's upcoming departure still comes as a shock. When former Apple CEO Steve Jobs died, Forstall was considered
the most "Jobsian" Apple employee
to take his place. He was a Jobs protégé, from the enthusiastic personality to the same wardrobe to the same exact model car. However, Tim Cook got the job.
Browett, head of Apple retail, will be leaving Apple as well. This seems a little less surprising, considering Browett led a
retail hiring formula
earlier this year that ended up being a huge mistake. This new formula caused Apple to lay off several new retail hires (some that only recently finished their training) and significantly cut the hours of part-timers back in August. Needless to say, this didn't make employees very happy, and
Apple was forced to admit that it messed up
Browett joined the Apple team in April 2012. He came from UK-based Dixons Retail electronics stores, where many would argue that he didn't do a very good job there either.
Apple said it's on the lookout for a new senior vice president of Apple Retail. As for Forstall, the tech giant has decided to divide his responsibilities among other Apple execs instead of bringing in any newcomers.
John Browett [Image Source: The Telegraph]
Jony Ive, Apple's head of Industrial Design, will take over Human Interface (HI) for the company while Eddy Cue, Apple's senior vice president of Internet Software and Services, will take on Siri, Maps, the iTunes Store, the App Store, iCloud and the iBookstore. Furthermore, Bob Mansfield (who was supposed to be retiring), Apple's senior vice president of Mac and Devices Hardware Engineering, will lead a new group called "Technologies" for all of Apple's wireless teams while Craig Federighi, Apple's senior vice president of Mac Software Engineering, will take over iOS and OS X.
Of course, Apple had to insert how well it's doing to offset the mistakes its higher-ups made this year:
"We are in one of the most prolific periods of innovation and new products in Apple's history," said Tim Cook, Apple CEO. "The amazing products that we've introduced in September and October,
, iPad, iMac, MacBook Pro, iPod touch, iPod nano and many of our applications, could only have been created at Apple and are the direct result of our relentless focus on tightly integrating world-class hardware, software and services."
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10/30/2012 5:39:44 PM
Apple had to dump Google maps. Google wouldn't add a turn-by-turn feature
This is of course, incorrect. Google multiple times stated (publicly) that they would add turn-by-turn and other features to their maps, but Apple would not provide them access to the necessary hardware to do so (probably full read access to the GPS).
It should also be noted that the Google Maps released with the original iPhone has seen very little change over the years. The fact is that Apple wanted to make Google look like the bad guy so when they replaced Google Maps with their version everyone would say "Yes, this is definitely better then my old map app."
Apple could have kept Google Maps as long as it wanted. It also could have taken a fully baked, existing system (from TomTom, Garmin, or anyone else with a working solution) and replaced it. It did not have to pull Google Maps and stick in its own, inferior, product.
Apple (under Jobs) never truly apologized. While they did release press statements which indicated a problem had been found and fixed, or provide alternate ways of using a product to avoid its flaws (your holding it wrong and the free cases) they never truly (to my knowledge) release a statement to the effect of "We screwed up, we are sorry". There was a case when a feature (do not remember which) was so screwed up that jobs called in the department which was working on it, asked them (probably yelled) what it was suppose to do, then why it did not do that. All the leadership for that project was fired. It did not matter if they would have said sorry, Jobs would not have let them.
"It's okay. The scenarios aren't that clear. But it's good looking. [Steve Jobs] does good design, and [the iPad] is absolutely a good example of that." -- Bill Gates on the Apple iPad
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