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Scott Forstall on stage with the late Steve Jobs
Apple is on the lookout for a new senior vice president of Retail, and will divide Forstall's responsibilities among other Apple execs

Apple revealed today that two key company executives will be leaving in the near future: Scott Forstall and John Browett. 
Forstall, the vice president of iOS software, will be leaving Apple next year after working with the company for about 15 years. He recently headed the launch of Apple's new maps application, which turned out to be a nightmare. Apple ditched Google Maps as its main iOS maps app in favor of its own in-house maps service, but when it launched, there were huge issues with the geography and navigation
Despite the maps mess, Forstall's upcoming departure still comes as a shock. When former Apple CEO Steve Jobs died, Forstall was considered the most "Jobsian" Apple employee to take his place. He was a Jobs protégé, from the enthusiastic personality to the same wardrobe to the same exact model car. However, Tim Cook got the job. 

Scott Forstall
Browett, head of Apple retail, will be leaving Apple as well. This seems a little less surprising, considering Browett led a retail hiring formula earlier this year that ended up being a huge mistake. This new formula caused Apple to lay off several new retail hires (some that only recently finished their training) and significantly cut the hours of part-timers back in August. Needless to say, this didn't make employees very happy, and Apple was forced to admit that it messed up
Browett joined the Apple team in April 2012. He came from UK-based Dixons Retail electronics stores, where many would argue that he didn't do a very good job there either. 
Apple said it's on the lookout for a new senior vice president of Apple Retail. As for Forstall, the tech giant has decided to divide his responsibilities among other Apple execs instead of bringing in any newcomers. 

John Browett [Image Source: The Telegraph]
Jony Ive, Apple's head of Industrial Design, will take over Human Interface (HI) for the company while Eddy Cue, Apple's senior vice president of Internet Software and Services, will take on Siri, Maps, the iTunes Store, the App Store, iCloud and the iBookstore. Furthermore, Bob Mansfield (who was supposed to be retiring), Apple's senior vice president of Mac and Devices Hardware Engineering, will lead a new group called "Technologies" for all of Apple's wireless teams while Craig Federighi, Apple's senior vice president of Mac Software Engineering, will take over iOS and OS X. 
Of course, Apple had to insert how well it's doing to offset the mistakes its higher-ups made this year:
"We are in one of the most prolific periods of innovation and new products in Apple's history," said Tim Cook, Apple CEO. "The amazing products that we've introduced in September and October, iPhone 5iOS 6iPad mini, iPad, iMac, MacBook Pro, iPod touch, iPod nano and many of our applications, could only have been created at Apple and are the direct result of our relentless focus on tightly integrating world-class hardware, software and services." 

Source: Apple

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By Tony Swash on 10/29/2012 8:15:24 PM , Rating: -1
So Tim's definitely in charge then. Scott Forstall and John Browett both out together. Nice. Love to have been a fly on the wall in Cupertino watching that unfold.

Johnny Ive's in charge of UI. Nice.

Andy Rubin and Steve Ballmer staying put at Google and Microsoft. Nice.

After the total product refresh and top team refresh I wonder what Apple will do in the next year, other than the obvious like grow much bigger, sell even more stuff and make even more money.

Forrestal's problems with the new maps wasn't that Google maps was dumped, that had to happen and I bet not a single person at Apple dissented. Or that it happened when it did given that Apple's mapping agreement with Google was due to expire before the next version of iOS was released so it had to go as part of the iOS 6 release. I suspect the problem was that Forrestal glossed over the scale of the transition problems internally and then made the fatal error of pumping up the release in public and not prepping publicly for the transition problems. If he had said when it was announced why it had to be done, how tricky it was going to be, and then said look it's going take a while to make this transition work (in much the same open and honest way that the tricky transitions from PowerPC to Intel or from System 9 to MacOSX were handled) it might have been OK. But he didn't. Instead you got stupid stories about him being Steve Job's heir.

As for John Browett he obviously didn't get Apple retail which is not like any other retail operation and it is a huge relief that he has gone. The consumer market is all about channels and Apple's retail store channel is absolutely pivotal to Apple's unique market strength. Now they need to keep the momentum going in retail and keep opening more stores in China.

RE: Nice
By momorere on 10/29/12, Rating: 0
RE: Nice
By Reclaimer77 on 10/29/2012 9:55:04 PM , Rating: 2
lol what a narcissistic family of douchebags just like their old man. They actually gave them iPod Shuffles as a "thank you" for building a custom zillion dollar yacht?

RE: Nice
By MadMan007 on 10/30/2012 12:43:13 AM , Rating: 2
...famed minimalist designer Philippe Starck...

You can't make this stuff up.

RE: Nice
By TakinYourPoints on 10/30/2012 3:58:02 AM , Rating: 2
He's pretty famous. He even designed products for Target and Microsoft

RE: Nice
By wickyman on 10/30/2012 2:30:44 AM , Rating: 1
Wow, really Reclaimer77? these people have been paid for the last 4 years or so to do a job. These are some of the finest designers, engineers, and craftsmen/women in their industry and are paid very well for their services. They are entitled to nothing more than to be paid for services rendered, YOU are the narcissist if you think otherwise.

The gift of the shuffles was an act of kindness, on top of the hundreds of millions of dollars the Jobs family have paid over the years for this project. And that is besides the point when often times companies have a policy that employees may not even accept gifts from clients, or none over a certain value. If that is the case, then their livelihood could be at stake over a simple tablet or smartphone.

Please stop with the entitlement BS because it is what leads to a weak and greedy society. You are paid to do your job and shouldnt have to be thanked, patted on the head, and given gifts every time you finish the job for which you are being paid.

And I don't suppose could you recall what Bill Gates gifted those who built his 200 ft yacht? What about Paul Allen? What about Google's own Larry Page? His 193 footer was designed by the exact same people, I wonder how many Android devices and Google stock options he handed out? Or is it only a problem because a member of the Jobs family was involved?

RE: Nice
By Touche on 10/30/2012 5:04:06 AM , Rating: 3
Really? Really?!?! You really just compared one of the world's greatest philantropists that gave billions to someone who gave out a couple of iPods?! You, sir, take the DBotY award!

RE: Nice
By retrospooty on 10/30/2012 9:19:27 AM , Rating: 3
low end ipods... Not even the mid range ones LOL.

RE: Nice
By Reclaimer77 on 10/30/2012 10:03:52 AM , Rating: 2
That's what I'm saying. I mean it's bad enough giving out Apple gear, that's just tasteless imo and not classy, but it's not even the good stuff!

I guess the CEO of Dunkin' Doughnuts gives out crullers to his yacht makers?? Maybe throw in some coffee if he's feeling REAL generous!

RE: Nice
By Tony Swash on 10/30/2012 6:33:43 AM , Rating: 2
Amazon keeps the number of Kindle Fire HD's sold a secret. Secret sales figures almost always means nothing to boast about. It's always telling when a company doesn't release actual sales figures. Apple does for all it's products, Amazon doesn't for the Kindle, neither does Google for the Nexus, or Microsoft for Windows Phone (let's wait and see if they do for the Surface).

Of course one way to judge the success of a business strategy, in this case selling tablets at cost, is to look at the bottom line. Amazon's last quarter was a $28 million loss on revenues of $13.8 billion. Apple's last quarter was a $8.2 billion profit on revenues of $36 billion. Gosh - I wonder whose business plan make more sense?

RE: Nice
By sprockkets on 10/30/2012 10:22:45 AM , Rating: 2
Yeah, that's why apple also releases their sales figures of apple tv and the ipod touch.

Oh wait...

RE: Nice
By KoolAidMan1 on 10/30/2012 11:20:54 AM , Rating: 2
They do. AppleTV sold 5 million units so far this year. Total iPod Touch sales are about 50 million.

There's a thing called an internet search engine

RE: Nice
By Gio6518 on 10/30/2012 1:31:37 AM , Rating: 2
You gonna apply Tony...... Your just as good at talking shit, spreading lies as any of them..... Just because it doesn't work on tech sites where people actually understand technology, you'd probably do really well with the typical technologically illiterate customer that crApple attracts

RE: Nice
By Tony Swash on 10/30/12, Rating: 0
RE: Nice
By damianrobertjones on 10/30/2012 7:47:52 AM , Rating: 1

I can see the conversation going like this:
Apple, "hey Google, the licence is nearly up, want to make money?"
Google, "Tell me more..."
Apple, "We'll remove your maps ahead of time and replace with our own early build of maps... which will suck, initially"
Google, "Ok, how do I make money?"
Apple, "You'll make money because everyone will buy your updated maps from the store and we'll grab our cut!"

Apple, Google, "Cha-ching!"

RE: Nice
By Dr of crap on 10/30/2012 8:14:43 AM , Rating: 1
Seems ODD to me that you even KNOW the workers a company that you buy stuff from.
I couldn't tell you ANY exec at Target, yet I buy stuff there a lot!

Stocking much!

Or just want to smell their feet!!!

RE: Nice
By simsony on 10/30/2012 10:50:05 AM , Rating: 2
Of course you can make all the excuses and say what went wrong after the fact. Anyone can do that. But successful companies cannot make such mistakes. They cannot even afford to let it happen.

What I don't get is that Forstall was supposed to be "Jobsian" and the guy who made it all work before. But then comes Sorry Siri and Lost Maps.

He is after all an Apple veteran, with the most experience and the best understanding of what makes (or made?) Apple tick.

If he can't deal with the challenges, well that's a big problem? If his Apple experience was not enough, whose will be? Did he really need Jobs around to function? How many in the company need that?

Has Ive ever done actual UI design (as in software), I thought he was just the industrial design guy.

Such senior exits of veteran management is always a bad sign. Something is up in Apple kingdom. It does not look quite happily ever after.

"There is a single light of science, and to brighten it anywhere is to brighten it everywhere." -- Isaac Asimov

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