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Don't hate the playa, hate the game

Reaction to the introduction of the iPad mini yesterday was decidedly mixed. On the one hand, many Apple faithful praised the launch of the new tablet, which is half the weight of the third and fourth generation iPads, and can be palmed with one hand. On the other hand, many complained that it was simply a shrunken down iPad 2 with the same lackluster screen resolution. It also didn't help that many people felt that the 16GB iPad mini was overpriced at $329.
 
For example, Amazon's 7" Kindle Fire HD is priced at "only" $199, while a 32GB Google Nexus 7 will cost you $249. Even Barnes and Noble is hanging around in the budget realm with the 7" Nook HD, which is priced at $229. All of the aforementioned tablets have a higher screen resolution than the iPad mini.
 
With all the criticism of the iPad mini's pricing and specs, Apple' Phil Schiller has come to the rescue to defend Apple's newest tablet entry.

 
"The iPad is far and away the most successful product in its category. The most affordable product we've made so far was $399 and people were choosing that over those devices," said Schiller in an interview with Reuters.
 
"And now you can get a device that's even more affordable at $329 in this great new form, and I think a lot of customers are going to be very excited about that.”
 
Schiller believes that the $130 price premium over some competing tablets is worth it, and that the iPad mini will sell on its merits alone, not needing to compete on price. Apple points to the fact that the iPad mini is lighter, thinner, and has better built quality than the plastic-clad competition. And of course, Apple also points to 275,000 tablet-specific apps for the iPad platform versus a plethora of "stretched phone apps" for Android devices.
 
So, will customers buy into Apple's strategy?

Source: Reuters



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RE: Specs
By augiem on 10/25/2012 1:44:43 PM , Rating: 2
quote:
I did take another look at the Anandtech Nexus 7 review. I see that the iPad 2 performed well in a single GPU benchmark, mostly in off-screen rendered tests.


Actually, Anand's GPU tests only used GLBench 2.1, and the on-screen tests are frame-rate limited to 60fps, so they are not a good comparison of speed.

Here are links to GLBench showing averaged user benchmarks for iPad 2 and Nexus 7. These results are averaged, because if you use the Max results, overclockers skew the results (and of course there are more Android overclockers than iPad overclockers).

http://www.glbenchmark.com/phonedetails.jsp?D=Appl...
http://www.glbenchmark.com/phonedetails.jsp?D=Goog...

Going over those results, the iPad averages 42.55% faster than Nexus 7 at graphics. That's not insignificant.

GLBenchmark 2.5 Egypt HD C24Z16 - Offscreen (1080p): iPad2 46% faster
GLBenchmark 2.5 Egypt HD C24Z16 - Onscreen: iPad2 59% faster GLBenchmark 2.5 Egypt HD Fixed Timestep - Oncreen: iPad2 66% faster
GLBenchmark 2.5 Egypt HD Fixed Timestep - Offscreen (1080p): iPad2 39% faster
GLBenchmark 2.1 Egypt Classic - Onscreen: iPad2 9% faster
GLBenchmark 2.1 Egypt Classic - Offscreen: iPad2 %36.3 faster

I am no Apple fan, I don't own any of their products (nor will I ever because of their patent practices.) I am however interested in computer hardware, therefore I am interested in knowing what is the fastest out there regardless of who makes it.

Intel will be including the PowerVR SGX on their upcoming Clover Field Atom SoC's, but sadly they're going with a single core as opposed to Apple's dual (iPad2/mini) and quad (iPad3). So in terms of GPU power, there are no tablets on the market that can equal Apple's at the moment.

Adreno 320 disappoints, but Tegra 4, and the new Mali, are due soon, but so is PowerVR SGX 6 series... The drama continues.


RE: Specs
By augiem on 10/25/2012 1:48:37 PM , Rating: 2
I failed to note up there that the on-screen tests aren't perfectly equal with the iPad2 pushing 786,432 pixels/frame where the Nexus 7 pushes 1,024,000 pixels/frame, which does reduce the lead the iPad2 by some in the on-screen tests.


RE: Specs
By augiem on 10/25/2012 1:50:14 PM , Rating: 2
My iPad2 link above is broken. Trying again:
http://www.glbenchmark.com/phonedetails.jsp?D=Appl...


RE: Specs
By augiem on 10/25/2012 1:51:29 PM , Rating: 2
God... The Nexus 7 link is broken too. Trying again:

http://www.glbenchmark.com/phonedetails.jsp?D=Goog...


"And boy have we patented it!" -- Steve Jobs, Macworld 2007














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