Apple's Phil Schiller Defends iPad mini's $329 Starting Price
October 24, 2012 1:30 PM
comment(s) - last by
Don't hate the playa, hate the game
Reaction to the
introduction of the iPad mini yesterday
was decidedly mixed. On the one hand, many Apple faithful praised the launch of the new tablet, which is half the weight of the third and fourth generation iPads, and can be palmed with one hand. On the other hand, many complained that it was simply a shrunken down iPad 2 with the same lackluster screen resolution. It also didn't help that many people felt that the 16GB iPad mini was overpriced at $329.
Amazon's 7" Kindle Fire HD
is priced at "only" $199, while a
32GB Google Nexus 7 will cost you $249
. Even Barnes and Noble is hanging around in the budget realm with the
7" Nook HD
, which is priced at $229. All of the aforementioned tablets have a higher screen resolution than the iPad mini.
With all the criticism of the iPad mini's pricing and specs, Apple' Phil Schiller has come to the rescue to defend Apple's newest tablet entry.
"The iPad is far and away the most successful product in its category. The most affordable product we've made so far was $399 and people were choosing that over those devices," said Schiller in an interview with
"And now you can get a device that's even more affordable at $329 in this great new form, and I think a lot of customers are going to be very excited about that.”
Schiller believes that the $130 price premium over some competing tablets is worth it, and that the iPad mini will sell on its merits alone, not needing to compete on price. Apple points to the fact that the iPad mini is lighter, thinner, and has better built quality than the plastic-clad competition. And of course, Apple also points to 275,000 tablet-specific apps for the iPad platform versus a plethora of "stretched phone apps" for Android devices.
So, will customers buy into Apple's strategy?
This article is over a month old, voting and posting comments is disabled
RE: Apple users spend more anyways they are used to it
10/24/2012 7:15:29 PM
I didn't read it, but I thought these two just said that it was indeed not the same room. Whatever. It still comes down to the ecosystem, and the user experience. For better or worse, people are drawn to iOS. You can't discount this just on specs as some people here do.
And there's something to be said for value too. It isn't so clear cut for someone seeking value, as opposed to the cheapest possible solution. All the mac's I've used have lasted many years longer, than the pc's I've gone through. People use them longer, I think it's a combination of build quality and user experience. So I often recommend a mac if it's not too much more, knowing it'll last them 2+ years longer.
"Well, there may be a reason why they call them 'Mac' trucks! Windows machines will not be trucks." -- Microsoft CEO Steve Ballmer
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