Print 87 comment(s) - last by fteoath64.. on Oct 26 at 1:48 AM

Don't hate the playa, hate the game

Reaction to the introduction of the iPad mini yesterday was decidedly mixed. On the one hand, many Apple faithful praised the launch of the new tablet, which is half the weight of the third and fourth generation iPads, and can be palmed with one hand. On the other hand, many complained that it was simply a shrunken down iPad 2 with the same lackluster screen resolution. It also didn't help that many people felt that the 16GB iPad mini was overpriced at $329.
For example, Amazon's 7" Kindle Fire HD is priced at "only" $199, while a 32GB Google Nexus 7 will cost you $249. Even Barnes and Noble is hanging around in the budget realm with the 7" Nook HD, which is priced at $229. All of the aforementioned tablets have a higher screen resolution than the iPad mini.
With all the criticism of the iPad mini's pricing and specs, Apple' Phil Schiller has come to the rescue to defend Apple's newest tablet entry.

"The iPad is far and away the most successful product in its category. The most affordable product we've made so far was $399 and people were choosing that over those devices," said Schiller in an interview with Reuters.
"And now you can get a device that's even more affordable at $329 in this great new form, and I think a lot of customers are going to be very excited about that.”
Schiller believes that the $130 price premium over some competing tablets is worth it, and that the iPad mini will sell on its merits alone, not needing to compete on price. Apple points to the fact that the iPad mini is lighter, thinner, and has better built quality than the plastic-clad competition. And of course, Apple also points to 275,000 tablet-specific apps for the iPad platform versus a plethora of "stretched phone apps" for Android devices.
So, will customers buy into Apple's strategy?

Source: Reuters

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RE: Apple fans
By Tony Swash on 10/24/2012 6:30:25 PM , Rating: -1
When you pay too much for the iPad, you get ripped off.

When you get ripped off, you start going into denial.

When you start going into denial, you see the reality distortion field.

When you see the reality distortion field, your common sense vanishes.

When your common sense vanishes, you start speaking gibberish.

When you start speaking gibberish, you major in marketing.

And when you major in marketing, you end up as a guy named Phil Schiller.

Don't end up as a guy named Phil Schiller.

Nice chain of logic - shame is based on fantasy rather than fact.

The idea that the appeal of Apple's products, in this case the iPad, is somehow based on people fooled by marketing or conned into buying stuff that costs too much or that the decision to choose Apple products is in some other way silly and insubstantial is a defence mechanism. Its a defence against recognising why people make the choice to buy Apple.

It's defence mechanism against accepting the fact that Apple has spent ten years, and is years ahead of it's competitors, in developing a brand reputation for service, support, quality, and that above all it is way ahead in building an integrated family of devices attached to the world's best ecosystem attached to the world's top retail chain. This is the modern world of tech and it can be a disorientating place for those more comfortable with the certainties of yesteryear.

Have a look at this page which displays a series of interactive charts showing the scale of the ecosystem and content system that Apple has built, it's depth and global reach, and how far behind it's competitors are.

In how many countries can you unpack your non- Apple tablet and have, from day one, the sort of experience you can with an iPad?

I am not trying to convince you to buy an iPad, or that the iPad is the best option for everyone, just that the iPad is the best option for a lot of people. Hence the scale of Apple's presence in the tablet market.

Until you let go of your defence mechanism you will fail to understand what is happening in the tech world and why it is happening. It is very, very hard for an iPhobic to accept the simple truth, that Apple's products in so many categories offer better value than competing offerings. Partly that is the result of cultural inertia and conservatism, thus the obsessive belief that value can be calculated by spec check lists, and partly its just the fear of the future, of being left behind and left out of a party that so many people seem to be having and which you just cannot understand.

Just let go of the fear, accept that hundreds of millions of people are mostly making perfectly rational decisions when they choose Apple products and the world will seem a less inexplicable place where you don't have to invent weird fantasy narratives in order to protect yourself against the simple and obvious facts.

Living in the real world can be fun.

RE: Apple fans
By Cheesew1z69 on 10/24/2012 6:53:44 PM , Rating: 2
Fun huh, I bet it is when you live in your own little fantasy land like you do.

RE: Apple fans
By Tony Swash on 10/25/12, Rating: -1
RE: Apple fans
By Cheesew1z69 on 10/25/2012 10:52:04 AM , Rating: 1
When I look in the toilet after taking a shit, I think of you.

Life, you really should get one!

You are a loser and it's quite obvious at this point.

Fuckin Troll....

RE: Apple fans
By amanojaku on 10/25/2012 10:59:57 AM , Rating: 2
I forgot that you live in the UK, so my parody went over your head.

Here's the inspiration.

RE: Apple fans
By glenco on 10/24/2012 10:15:57 PM , Rating: 1

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