Print 87 comment(s) - last by fteoath64.. on Oct 26 at 1:48 AM

Don't hate the playa, hate the game

Reaction to the introduction of the iPad mini yesterday was decidedly mixed. On the one hand, many Apple faithful praised the launch of the new tablet, which is half the weight of the third and fourth generation iPads, and can be palmed with one hand. On the other hand, many complained that it was simply a shrunken down iPad 2 with the same lackluster screen resolution. It also didn't help that many people felt that the 16GB iPad mini was overpriced at $329.
For example, Amazon's 7" Kindle Fire HD is priced at "only" $199, while a 32GB Google Nexus 7 will cost you $249. Even Barnes and Noble is hanging around in the budget realm with the 7" Nook HD, which is priced at $229. All of the aforementioned tablets have a higher screen resolution than the iPad mini.
With all the criticism of the iPad mini's pricing and specs, Apple' Phil Schiller has come to the rescue to defend Apple's newest tablet entry.

"The iPad is far and away the most successful product in its category. The most affordable product we've made so far was $399 and people were choosing that over those devices," said Schiller in an interview with Reuters.
"And now you can get a device that's even more affordable at $329 in this great new form, and I think a lot of customers are going to be very excited about that.”
Schiller believes that the $130 price premium over some competing tablets is worth it, and that the iPad mini will sell on its merits alone, not needing to compete on price. Apple points to the fact that the iPad mini is lighter, thinner, and has better built quality than the plastic-clad competition. And of course, Apple also points to 275,000 tablet-specific apps for the iPad platform versus a plethora of "stretched phone apps" for Android devices.
So, will customers buy into Apple's strategy?

Source: Reuters

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RE: No reasonable justification
By Bubbacub on 10/24/2012 6:13:39 PM , Rating: 2
but freemium games are crap compared to proper ones

however, the nexus 7 is better than 90% of the competition that is also higher priced.

it doesnt matter why - if you going to make a tablet then you have to compete against the nexus 7 price tag.

if a company cant compete and make money then they should get out of the tablet business

RE: No reasonable justification
By GulWestfale on 10/24/2012 10:10:14 PM , Rating: 2
so this thing essentially packs the same specs as a $150 playbook, but with a slightly larger screen? how dumb does apple think we are?

RE: No reasonable justification
By ritualm on 10/25/2012 3:50:51 AM , Rating: 3
Apple is betting on you buying it, all the while complaining how worthless it is versus the competition. In other words, dumber than you think you can possibly be.

RE: No reasonable justification
By augiem on 10/25/2012 3:36:22 AM , Rating: 2
it doesnt matter why - if you going to make a tablet then you have to compete against the nexus 7 price tag.

It's just not the case. Apple has never competed with the low-ball price tags of desktops, laptops, phones, or tablets. They just don't have to. Not everyone buys the cheapest thing out there, it's just that simple. Losing money on the initial sale only to make it up later in secondary purchases has been tried countless times before in many industries and rarely does it stick because the companies taking the losses can't do so forever.

Apple's sales certainly aren't being crushed by Amazon/Google. Apple doesn't have to cut its price until that happens, if ever. That's the free market. An item is worth as much as people are willing to pay for it, and at this time, that price is of Apple's choosing.

RE: No reasonable justification
By augiem on 10/25/2012 4:23:58 AM , Rating: 2
The most obvious successful story of this model (besides the razor blades) would be the game consoles. But consoles were dealing with licensing fees and royalties on ~$60 games. At an average of $1 for an app, making significant revenue with this scheme is going to be a lot harder. So far Amazon's doing okay. I haven't heard any reports on the Nexus 7's sell through rate on media though.

"Nowadays, security guys break the Mac every single day. Every single day, they come out with a total exploit, your machine can be taken over totally. I dare anybody to do that once a month on the Windows machine." -- Bill Gates

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